Analysis Of Shoes Export Situation In Guangdong Province In 1-11 2014

According to customs statistics, in 2014 1-11 months, Guangdong exported 2 billion 700 million pairs of shoes, 12% less than the same period last year (the same below), worth 81 billion 340 million yuan, an increase of 5.4%.

　 1. The main characteristics of shoes export in Guangdong Province in 1-11 2014

(1) the monthly export volume fluctuates greatly. Since 2014, the monthly export volume of shoes in Guangdong has fluctuated considerably. In January, Guangdong exported 400 million pairs of shoes, the volume of exports reached the peak since 2013, but the volume of exports dropped to 140 million pairs in February. After that, export volume was somewhat volatile, to November, exports of 220 million pairs in the same month, a decrease of 12.5% compared with the same period last year, and an increase of 4.3% in the annulus.

(two) general trade exports are the main ones. In the 1-11 month of 2014, Guangdong province exported 2 billion 10 million pairs of shoes in general trade mode, a decrease of 14.1%, accounting for 74.6% of the total export volume of shoes exported from Guangdong in the same period. In the same period, 420 million pairs of processing trade methods were reduced, accounting for 8.7%, accounting for 15.6%.

(three) the export of private enterprises ranks first. In the 1-11 month of 2014, 1 billion 790 million pairs of shoes exported by private enterprises in Guangdong province decreased by 11.6%, accounting for 66.4%. During the same period, foreign invested enterprises exported 760 million pairs, reduced 13.3%, accounting for 28%, and exported 150 million pairs of state-owned enterprises to reduce 10%.

(four) exports to the United States, the European Union and ASEAN. In the 1-11 month of 2014, Guangdong province exported 560 million pairs of shoes to the United States, a decrease of 0.7%, accounting for 20.6%; 400 million pairs of exports to the EU increased 39.3%, accounting for 14.9%; and 380 million pairs of ASEAN exports decreased by 44.6%, accounting for 14.2%.

　 Two, 1-11 months in 2014, Guangdong shoes export reduction reasons

(1) comprehensive costs continue to rise. The rising cost of domestic labor and raw materials has caused great pressure on the operation of enterprises. Recent surveys by the Boston consulting firm show that the actual production cost of China's manufacturing industry is close to that of the United States, and the most important reason is the increasing labor cost. According to statistics, in the past 10 years, the average wage of manufacturing units in cities and towns in China has increased by 14%, and the national minimum wage has increased by more than 80% since the financial crisis, which has led to the rise in the labor cost of shoe enterprises. At present, the average monthly wage of leather workers in Guangdong area has reached 3000 yuan, which is basically more than 10 times that of Bangladesh. The annual labor cost of 10% to 20% increases the phenomenon of "blade profit" in China's footwear industry.

(two) international competition is intensifying. Under the dual constraints of rising costs and high barriers to trade, the low cost advantage of China's footwear products is gradually subsiding. Vietnam, Indonesia and other Southeast Asian countries have strong competition with domestic shoes in the international market with lower cost advantages. Large numbers of shoe making orders have shifted from China to the above countries in Europe, Japan and other countries. Shoemaking The export orders received by enterprises are decreasing. Beginning in January 2014, Vietnam can enjoy the new preferential policies of the EU GSP and enjoy unilateral preferential tariff treatment between 2014 and 2016. This means that Vietnamese shoe exports to the EU will be reduced from 13%-14% tariff to 3%-4%. Vietnam Economic Times reported on September 9th that Vietnam's Ministry of industry and Trade said that in the first 8 months, Vietnam produced about 165 million pairs of shoes, an increase of 17.6%. Among them, the export shoes were about 6 billion 690 million US dollars, an increase of 23.1%. Shoes continue to be one of Vietnam's main export commodities.

Three, issues worthy of attention

In recent years, the developed countries such as Europe and the United States have set up various technical barriers to trade in China's export footwear products, and have been fussy about the quality of China's shoe exports, and have been stepping up the export threshold step by step. According to the quality supervision department of Guangdong Province, the direct losses caused by foreign technical trade measures in 2013 were 7 billion 348 million US dollars and 11.1% of the total mainland market share, which is one of the provinces most severely damaged by technical trade barriers in Guangdong. According to the survey, the top 5 industries affected by foreign technical trade measures are electromechanical instruments. Spin Shoes and hats, chemical minerals, agricultural products, food and toy furniture, of which textiles Shoes and Hats It accounts for 23.9% of the total direct loss.