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    Guangzhou Police Break 20 Million Fake Sports Wear Case

    2015/1/3 17:01:00 83

    GuangzhouFake SportswearTaobao

    Taobao joined the Guangzhou Yuexiu District police to knock down 5 offline sports clothes and fake dens, and arrested 9 suspects.

    According to preliminary estimates, the value of the case reached 20 million yuan, and the case is still under trial.

    Chen Shidong, the Guangzhou Provincial Public Security Bureau's Yuexiu sub economic investigation team leader, said that the clues provided by Alibaba were very accurate and greatly enhanced the efficiency of cracking down on the fake cases: "first, their own identification system and the cooperation with the brand side can identify fake goods, and then pass the paction records to fix the evidence of the suspect's selling, which is more obvious for the offline inspection; secondly, the clues they provide to us through the Internet big data are very accurate, because the addresses of the paction, the address of landing, and so on, these information will not deceive people.

    Third, with the combination of Internet data analysis and our offline layout, our efficiency in solving cases has been greatly enhanced.

    These five assaults by the police

    Counterfeit goods

    Dens belong to two groups.

    How did Alibaba find these clues and lock down fake information and dens? All the clues came from the secret department Security Department of Alibaba. Here, big data were used to identify fake accounts, track the source of fake goods, protect intellectual property rights, protect paction safety, prevent information leakage, etc., some people joked that this department is similar to the aegis Bureau, and the staff here can act as a secret agent in the movie to find the clues of suspects quickly from the mass of data.

    Back in June this year, the popularity of the world cup led to the hot selling of sports brand products on the platform, especially the Jersey.

    Alibaba's Ministry of safety has strengthened the screening of these popular sports products. The backstage monitoring model has included the price data, complaint data and commodity description data of each commodity in the monitoring, and scanned it with X light every minute.

    Among them, several shops' brand Jersey information was identified as suspicious by the system.

    The background staff of the security department entered the shop examination on the basis of the accounts identified by the system. It was found that the descriptions of these brands were not brand names, physical photographs were not positive, and some of them were mosaic for brand scissors.

    Through the mysterious buying of volunteers from all over the place, these shops

    clothing

    After being bought, the inspection is carried out by the brand side, and the final identification of the brand is all fake.

    At the same time, the staff of the Ministry of security continued to compare data. According to the information on paction correlation and other information, the staff found that the number of accounts in several shops was close. After further examination, it was found that there might be two offline sales groups.

    For the end of the line to drop the dens, Alibaba did not carry out a simple closure operation, but locked the suspect account to continue the investigation.

    More data were retrieved and cross matched.

    Finally, the suspects were located in Yuexiu District, Guangzhou, and the exact delivery address of the suspect was found, but the specific identity of the suspect could not be determined at this time.

    The Alibaba security department's project team passed the in-depth excavation of various behavior patterns and paction information, and finally identified the principal responsible person's identity information.

    After determining the location of the gang and the principal identity,

    Alibaba

    Subsequently, Guangzhou Yuexiu District police, who had been working closely together, were contacted.

    After obtaining clues, the police immediately assessed the case and preliminarily arranged it, and found that the suspects had frequent activities in the wholesale market under the Guangzhou line.

    After the police's offline investigation and Alibaba online big data analysis, the police quickly discovered and confirmed that there were many dens in the suspect.

    The police conducted many days of tracking and investigation, and finally found out the 5 dens of the two gangs, and mastered their daily activities.


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