Case: Dialogue Scene Teaches You To Grow Your Achievements.

1. we smile to the right, but customers have no response, silent or cold answer: I look around.

Error 1: it doesn't matter. You can take a look at it.

Error 2: OK, you can take a look at it.

Error 3: Well, first you can see, call me if you need help.

Template drill

(1)

It doesn't matter. Whether you buy it now or not, it doesn't matter. You can know our products first.

Let me introduce you to our lamps and lanterns first.

What colour is your bedroom furniture, please?

Comment: first along

It means easing the psychological pressure of customers with a relaxed tone. At the same time, it introduces the characteristics of lamps and lanterns, and then leads the customers to answer questions by asking questions. As long as the customers are willing to answer our questions, the shop assistants can ask questions in depth.

We can advance smoothly.

2. Shopping guide: it doesn't matter. Shopping is a lot to look at! But miss, I really want to introduce to you the latest development of this "crystal sand" series of products. These days we sell very well in DTL, you can first understand, come here.

Comment: first of all, we still agree with customers' meaning and ease the psychological pressure of customers with a relaxed tone. Then we will guide the customers to understand a product with a sincere and excited tone, and guide the customers with you with strong gestures. As long as customers are willing to know the product with you, the shopping guide can thoroughly ask questions to understand other needs of customers, so that the sales process can proceed smoothly.

Wang Jianjun four point of view: shopping guide is not to guide the purchase, but to take the initiative to guide customers in the direction of buying.

2, the customers actually like it, but the others in the trade do not buy it.

Error 1: No, I think it's good.

Error coping 2: This is our main season.

Error coping 3: This is very distinctive. How can it be ugly?

Error 4: don't mind what others say, how do you feel about yourself?

"No, I think it's pretty good" and "this is very distinctive. How can it be ugly?" is purely a salesman's own way to deal with mistakes, which is simple and unconvincing, and can easily lead to confrontation between shop assistants and companions, which is not conducive to creating a good atmosphere for sale.

"This is our main season."

"No matter how others say, what do you think of yourself" is easy to cause companionship to feel sick, and customers must be on the side of the accompanying company, and the sales process will also end.

Template drill

Shopping guide: this gentleman, you not only have a unique view of the lamp, but also are very attentively to your friends. It's nice to bring a friend like you to buy Lamps and lanterns. What other aspects do you think are not suitable for us? We can exchange views. Then a friend who helps you choose the things that are really suitable for him, OK?

Comment: first, sincerely and clever praise accompany the purchaser, then ask him for advice on buying home.

As long as the accompanying buyer is willing to give his opinion, it means that we have won his support and the probability of successful sales will be greatly enhanced.

2. Shopping guide: (to customers) your friend is very professional in buying lamps and is also very attentive. No wonder you will bring him to buy Lamps and lanterns. (to accompany the purchaser) excuse me, sir, do you think there is anything else that you don't know? Can you tell me that we can make suggestions for your friend to help them find a more suitable lamp for their home?

Comment: first, customers should praise the customers' professionalism, carefulness and so on, then ask the accompanying buyers' opinions, and then drag them into their own advisers. As long as he gives advice, the sales process can go on.

Wang Jiansi's point of view: accompanying buyers can become enemies or friends.

3, although our customers accepted our construction, they did not make a purchase decision and left.

Error coping 1: This is really suitable for you. What else is it to discuss?

Error response 2: it's really suitable. You don't need to think about it any more.

Error coping 3:...

(speechless, starting to collect things)

Error 4: Well, welcome to discuss it again.

"This is really suitable for you, what is it to discuss?" it feels too strong for people to attract customers' rejection. After all, customers spend so much money on shopping and discuss with their husbands is normal.

"It's really suitable. You don't need to think about it anymore".

And it's too negative to collect clothes without speaking words, not doing anything to win customers' business. "Well, OK.

You are welcome to discuss it again "to give people no effort to do anything, and to expel customers from leaving and feeling, because as long as the shopping guide is exported, customers have to walk away from the store along the way to avoid embarrassment.