Holiday Fashion Shoes: French T 'LES Taylor Men'S Shoes Create New Products

"Holiday" Fashion shoes This new concept was put forward by T LES Taylor, based on the basic theory of Trout's product positioning.

When it comes to positioning, we must focus on it. For example, JEEP for SUV, Tesla for electric vehicles, Baidu for search engines, QQ for social networking... Numerous successful brands have become representatives of a product category in their field.

By the same token, in the environment of competitive concentration and mature industry, it is worth thinking deeply about how T 'LES's brand becomes a representative of a category.

T 'LES Taylor on behalf of what? In the complex footwear world, T LES Taylor has always advocated holiday culture, serving the urban youth who pursue high quality life, that is, the middle class who travel for a long time and from the office. The holiday gives people the impression that leisure, relaxation, travel, entertainment and other living conditions. Based on this demand and the spirit of category strategy, T LES Taylor suggested that the most suitable shoes should have both the style of fashion shoes and the gods of sports shoes, and the holiday impression of freedom, elegance and vitality, which conforms to the life style of modern society. Then, the brand new concept of "holiday fashion shoes" is most consistent with its brand positioning. Taylor is not only the creator of this category, but also the representative of this category, and also the leader of this category.

France T 'LES Taylor launched a new category: holiday fashion shoes.

What are holiday fashion shoes?

The first is holiday: holiday is an article here, which is characterized by Holiday attributes and cultural connotations, representing relaxation, vitality and leisure.

Followed by fashion, fashion is a definite word here, it defines the product type, that is, fashion, fashion, elegance and dignified maturity.

Product concept: the type of fashion shoes, the God of sports shoes.

Product attributes: High value (high value), Extreme comfort (Gao Shushi), Easy to match (easy to match), Multi-function (multi function).

Design idea: interpreting holiday culture with travel.

Design concept: elegant fashion shoes with athletic characteristics.

Design direction: simple, light and soft.

Design language: elegant temperament, smooth lines, simple atmosphere.

Material requirements: head skin, rare animal skin and other ultra light materials.

Product features: light, soft and elastic.

Advice: wash casual pants, jeans, knitted pants, casual suits, fashion. Men's wear And so on.

Applications: travel, travel, general office environment, urban living environment, parties, banquets and other non serious social occasions.

Resolving contradictions: Tradition leather shoes Heavy, hard, long wearing, tired walking, grinding feet; sports shoes are not good match; casual shoes are bloated and old fashioned; fashionable casual shoes are garish and ungenerous.

To sum up, holiday fashion shoes are a new category of men's shoes created by T LES Taylor, France, which is a new type of men's shoes, which is based on the head skin as the basic raw material, with traditional leather shoes with simple and elegant appearance, and lightweight and comfortable with athletic shoes.