Fashion Marketing: Finding Language Communication Skills

Problem diagnosis:

1., the direct opening of the shopping guide is a direct truthful statement. It does not know how to express its views tactfully, and does not understand the customers' face, leaving a bad first impression to the customers.

2. next, a strong and empty ideological education, and directly use language to ask customers to go out.

If the boss hired such a shop guide, it would be unfortunate that he hired a silent killer. For a long time, the store's performance was unintentionally eliminated by such a killer.

Frightening is that the killer still does not know his mistake, and this silent killer still exists in many terminal stores.

Scenario case:

brand

A shop owner, a gentleman who looks quite similar to Ma Yun.

Come out.

Customer: does this suit look thin when I wear it?

Shopping guide: then you look at this, the brighter color!

(when customers raise objections, they will guide customers to see another suit.

)

Customer: this style is not very popular.

Shopping guide: how about this style? The style is more fashionable than the one just now, and the color is brighter too!

(see customers are not interested, shopping guide hastily introduced another suit.

)

Customer: I prefer the first one that I try on. Do you still have this style, but the color is brighter?

No!

This kind of shopping guide is like a salesman who talks in the planned economy and separated from the counter at the time of the planned economy.

It does not understand the needs of customers, nor guides the needs of customers. It does not make any substantive efforts to the requirements of customers, and it is neither professional nor professional enough to give customers the feeling.

According to market research, at present, this salesperson accounts for 67% of all the large and small stores in China, and is a very large group.

If the boss hired such a shopping guide, he would at best help to see the sales loss prevention clerk.

)

Customer: this suit is not bad. It means that the style is the old one. If you wear it, will you feel outdated and outdated? Do you have a sense of the times?

(obviously, the customer is more fond of the first suit, so he will keep asking the first suit.

)

Shopping guide B: Yes, but how to say, the old and new styles of suits are not much worse. They can not be seen without careful examination, so the styles of each year will not change much.

Customer: look carefully, or you can see it!

On the other hand, he left the store with a little reluctance.

In the communication with customers, shopping guides should follow up with the endorsement of modal particles, speak more about the interaction between the identified language and the customers' feelings, smile more and interact with the customers, and listen to the customers' objection to the products more.

It is these people who do not have "more than one point", virtually forming a water-based and unstoppable sales force of "one stone, three birds".

Under the guidance of shopping guide, customers buy the right products, and they also get the professional guidance of shopping guide, and leave happily.

Because of the professionalism and dedication of the shopping guide, customers will probably come again second or third times. The shopping guide not only successfully sold the product, but also successfully sold itself, and also successfully sold the brand and exclusive store.