How To Avoid Being Led By Customers?
1. shopping guide is easy to be led by customers, leading to the introduction of customers. Customers still do not see the products recommended by the shopping guide. Most customers in the shop are just browsing products in the store by self perception and self interest. They may not be professional. They often have self thinking and personal bias.
At this time, we need our guide to do professional guidance and guidance for our customers.
2. shopping guide
customer
Directly issued
Purchase signal
Indifferent, customers have obviously been in love with the first suit, shopping guide does not know how to guide correctly.
Although there are fewer negatives and more recognition than the previous guide, they even agree with the objection of the customer.
Moreover, the shopping guide's explanation for customers' obsolete and outdated is not appropriate, not only does not continue to strengthen the customers' good impression on commodities, but also fails to explain the reasons for customer objections, and can not open up further room for communication with customers.
Customers' desire to buy is not stimulated in time. Customers will continue to hesitate and give up, of course.
In us
Exclusive shop
Terminals, like the first two cases, happen everywhere and even happen every day.
Is there any effective way to deal with this common numbness of the terminal? Let's take a look at the solution of the top shopping guide.
Scenario case:
LM brand western suit store, a gentleman with similar temperament and Ma Yun came out from the fitting room.
Customer: does this suit look thin when I wear it?
Shopping guide: Oh, you turn around and I'll take a closer look! This is so, sir. We Chinese look yellow. We can choose yellow and purple in choosing color. We can choose grey series warm colors and neutral colors.
So you have a good eye, because you are thin, so you avoid the heavy hue, and choose this gray warm color. I think it suits you very well. You can put some thick and hard things such as business card clips on the left chest of your coat to make the front part look plump and smooth. Come on, sir, please let me show you the model photos of our store.
(first, we should seize the aesthetic highlights of customers and guide customers to experience products.
)
Customer: Oh, good! I'm worried that I'm not good enough to buy western style clothes.
Shopping guide: different stature can also wear different temperament. The key is the overall matching of suits and shirts, ties and leather shoes.
Men's suits are not the uniform of thousands of people. Their charm lies in their personal style. As long as the overall match is good, they are absolutely different.
Give your customers full confidence in your professional knowledge.
)
Come, sir, you can see that the figure of this model is closer to you, and also belongs to the elegant and elegant temperament.
You see, the suit he wears is like the gray warm color you picked, and the black and black tie with white shirt gives a quiet, beautiful and natural feeling.
The model is also thin and thin. The choice of the western-style clothes can be slightly wider, so that the chest can be full. Especially the designer plus this lapel vest with a three-dimensional network texture makes the figure more substantial.
You can see that this pair of trousers has obvious wrinkles and folding feet, plus a slightly wider belt and thick sole shoes, which adds a sense of stocking to the model.
(professional knowledge is coming and ingeniously introduces related products to customers, without a trace of sales, and very affinity.
)
Customer: Oh, do you have such lapel vest in your shop?
Shopping guide: Yes, this vest is also our brand Monopoly! Let me show you. I also give you this shirt and tie to you. You can try the whole effect.
(related products sales consciousness is very good, skill is good.
)
Customer: good!
Because of the professional guidance of shopping guide, customers come out of the fitting room with new look.
Shopping guide: (look at the customers' heartfelt sighs) Sir, it is indeed quite different. The elegance has added a handsome look. You have also left a picture for our store to do the information. So, our shop has a convincing photo material.
(guide shopping in time to keep up with the heartfelt praise, continue to actively promote the sales process.
)
Customer: Oh, you can really talk, vests and ties are good, suits are also good, that is, some of the old fashions, will they feel outdated and outdated if they wear them? There is no sense of the times.
(obviously, the customer is indecisive, indecisive and unassertive customer. When facing this type of customer, shopping guide should be encouraged, even at the critical moment, it can help him make up his mind.
)
Shopping guide: (smiling and facing customers) Oh, you think this suit is very different from color to cloth, is it feel a bit old?
(repeat the feeling of customers, repeat the customers' feelings and problems, let customers feel that shopping guide attaches great importance to their opinions and opinions and respects customers.
)
Customer: Yes! That's a bit of a feeling!
Shopping guide: (smiling to customers) Oh, I want to know, where do you think this suit looks old?
(through inquiries, explore the reasons for customer disagreement.
)
Customer: I'm not sure. Anyway, it's a feeling that every year's suits are almost the same.
Shopping guide: (continuing to smile and face the customers) is it important to buy something, just like the color and cloth that you just like at the first time, it is also a feeling, isn't it?
Repeat customers' recognition points and guide customers to nod their heads and say yes.
)
Customer: Well, almost.
Shopping guide: (smiling again to customers) Oh, yes, because the essence of men's suit design has been quite mature after decades of market inspection.
So basically, the new change is just a tiny change in the details of buttons and collar. You can see that the latest Western-style clothes this year are compared with the suit you are looking at, that is, you have made some attempts to change the collar. Other aspects are exactly the same as you said, and classic things must be kept.
The customer picks up another suit and compares it.
Shopping guide: actually, the first thing to buy is really important. The first feeling is often the one you like most. Your clothes are confident when you wear them. It's not a sentence: the most confident man is handsome.
(similarly, ideological education, but because of the affinity of shopping guide, so it sounds very intimate and warm.
)
Customer: ha ha...
Shopping guide: Sir, I would like to know more about what suits you wear on this occasion.
(dig to explore the demand points of customers.
)
Customer: in the classroom, I often have classes.
Shopping guide: Oh, sir, it's a teacher. No wonder the temperament is different! (the voice is slightly higher than eight degrees, slightly surprised and excited) the light grey and dark suit you see is especially suitable for teachers to wear in class. Light gray gives people a sense of high sense of reason and stability, and this dark stripe is more rigorous. You really have a kind of teacher's rational and elegant temperament.
And the suit and tie can add icing on the cake and complement each other. I suggest that you can match your tie to reflect your different temperament every day.
After all, you are a teacher. You need to face so many different students every day, don't you?
Shopping guide has deep hypnotic selling skills. It always rains and winds in the entire sales process. It always subsides with customers. Every word that comes to customers must always follow the emotional words and recognition words that are full of emotion: "Oh, yes, yes, yes, just like you said."
Coupled with the right time to praise customers, it has an irresistible impetus to hypnosis for customers.
)
Customer: Oh?
Shopping guide: a matching can be three single, that is, three kinds of monochrome collocation is the most insurance, or two single flower, two flowers and one single.
You see, this light blue and this rosy tie will give you a deep and subtle sense of beauty.
(seize the compliment again and praise the customers in good faith. Take the opportunity to recommend the related product sales again.
)
Customer: Oh, really? You must be a sales champion, so you can speak.
Shopping guide: Thank you for your compliments. I am just telling you the truth. I have to learn more from you. Let me get a bag for you to wrap up suits, vests and ties.
The time has come for the shopping guide to take the initiative to guide the paction.
Especially in the face of hesitant customers, shopping guide needs to strike while the iron is hot.
)
Customer: it's all right for you to buy more shopping guides like this. Such a special figure makes me choose a suit myself. It really is at a loss, but the career reasons have to be carefully selected. Thanks to you today, thank you!
Shopping guide: you are very polite. We want to thank you for your trust in our store brand. We are very happy to pick out a suit that suits you as well as you like. I will be glad if you can help me again. It is our LM's pleasure to come and see me again.
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