CHIC2009 Condenses The Power Of Industry Confidence

There may be many reasons for an industry to maintain a steady growth for 30 years, but the most important thing is to have firm belief and confidence, whether in a good situation or in adversity. This point has been proved in the development process of China's textile and garment industry in the past 30 years and will be further reflected in its future trend. At present, despite the financial crisis and the economic downturn, the country is still firmly committed to the concept of "strategic opportunity". Despite all the pressure and responsibilities, all preparations for CHIC2009 are still well organized, and the goal and breakthrough of "breakthrough and innovation, transformation and upgrading" are also presented to the most influential and professional clothing exhibition in Asia. The ultimate goal of CHIC's implementation of "upgrading" in this critical year of 2009 is to enable the brand to enhance itself and develop the market better under existing circumstances. All of this comes from confidence, which is the confidence that the whole industry will "work together and forge ahead"; confidence in the core competitiveness of the leading enterprises and the prepared SMEs; the confidence of the industry in the future under the demand of domestic demand; and the confidence of China's independent clothing brands will become International. The runway of CHIC2009 is being carefully outlined. Here, a large number of exhibitors will work together to demonstrate their image, to exchange learning, to discuss cooperation, and to further upgrade the brand with the help of CHIC. Here, CHIC passes the baton of confidence to every costumes, and continues to pass on their confidence to the whole industry and even the world's peers by their hands. When the strategic opportunity period is not reversed by the financial crisis, the central economic work conference pointed out that the financial crisis has brought unprecedented challenges and unprecedented opportunities to China's development. We should not only take the difficulties into full consideration, but also consider the countermeasures more carefully. We should also focus on catching and grasping rare development opportunities from the changing situation, and finding and cultivating favorable factors in adversity. "In the face of economic difficulties, confidence is more important than gold and money." In the past few months, Premier Wen Jiabao of the State Council has expressed this idea in a number of times. Confidence comes from strength and confidence is not equal to blind optimism. "1 billion 300 million of the population's textile and clothing consumption is a strong guarantee for the long-term development of the textile and garment industry, and is also an important foundation for our confidence." Du Yuzhou, President of China Textile Industry Association and China clothing association, first passed the confidence to the industry. He pointed out that the strong support of policies and China's huge domestic demand market are the guarantee for advancing in the period of strategic opportunities. After 30 years of reform and opening up, especially in the new century, the rapid development of the textile and garment industry has greatly strengthened our ability to resist risks and has overcome the difficulties. It should be noted that although most enterprises have encountered difficulties, we still have 1/3 enterprises to maintain better development. In the month of 2008 1~8, the sales of industry 1/3 increased by 24%, profits increased by 33%, the average profit rate was 8.3%, 7% of the enterprises (3198 households) grew 27%, profits increased by 52%, and the average profit rate reached 15.4%. Du Yuzhou said that with a solid industrial foundation and a huge market, and now with timely and effective policy support, the Chinese textile and garment industry will be able to tide over difficulties. This is the best interpretation of "finding and cultivating favorable factors in adversity". The words of Du president's voice were undoubtedly inspiring the morale of all the costumes. It seems to indicate that the Chinese garment industry will continue to develop in the future. "Industry prospers, CHIC prospers". In 2009, it was also a "strategic opportunity" and "transformation and upgrading" year in CHIC. The organizers are the first to stand out in the face of difficulties. They believe that the more difficult they are, the more CHIC should play their due role. Because in the past 16 years, CHIC has become a brand. It is not only an exhibition, it not only provides a kind of service, it is also a kind of guidance, a kind of strength, making the whole industry more progress, so that every participating individual (whether entrepreneur, brand, or businessman, buyer, designer, agent, media, etc.) is more progressive strength. CHIC people have this confidence. In the future, we need to innovate and keep pace with the times and face severe economic situation. Some enterprises are preparing for "winter". Some enterprises are at a loss as to what to do; some enterprises break their capital chain and struggle on the line of life and death; some enterprises are wrong in judging the situation. In this context, the industry's confidence continues to be passed on to garment enterprises, and they begin to understand that in this "winter", it is too negative whether it is "hibernating" mentality or simply "coping" from a tactical perspective. Because the economic crisis has brought us a new round of shuffling of China's clothing brand. Facing the new era of brand competition, complacent, stopping and shrinking, and complacent on those achievements, will be eliminated by the market. The rise will be those with innovative thinking and long-term vision. Confidence comes not only from some limited support from outside, but also from the brand itself. The positive countermeasure is to find out opportunities and make use of opportunities to achieve transcendence through forward-looking thinking and enterprising attitude. There is always a solution to this problem, which means "it is better to look for the cause from the outside rather than from the inside." "We should try our best to build the brand internally, because confidence is more important," said Mr. Give an example of an industry. Among the top 500 companies in the world's top 10 enterprises, GE is the 70% most popular company in the world. By 2008, 70% of its revenues were generated by new businesses. The CEO said: as a 130 year old enterprise, if it is not for adhering to innovation, GE can not survive so long. It is a spirit that meets the needs of the times and changes with the times, and supports its continuous development. "It's great to experience challenges." GE's chief executive's message conveys a sense of optimism based on self-confidence. The same is true for clothing enterprises. Shenzhen's clothing enterprises, which are mainly domestic, say they are more willing to see the financial crisis as a rare opportunity. As for how to seize this opportunity, they have chosen to expand their brand against the trend. Specific measures include pushing a new brand and cultivating high-end brand series at the end of 2008 or early 2009. In fact, at present, 20% of the large and medium-sized enterprises in the whole industry have advanced technology and brand advantages, and occupy 80% of the market share. At the same time, the industry is rapidly concentrating on high-quality brands. "Our list is too much to do now," said Gao Dekang, chairman of Bosideng. "RMB appreciation, raw materials and labor costs rise and other unfavorable factors, virtually as a catalyst for industrial adjustment." Wang Guibo, chairman of the bridegroom, believes that some strong enterprises will become stronger in this strategic adjustment period. Obviously, the directors of the above advantageous enterprises are full of confidence in the future of China's garment industry. And in every critical period of enterprise development, it is inseparable from the CHIC's "boost", which seems to have become a consensus. At this time, the industry needs the benchmarking and example power of the dominant enterprises. If they gather in Beijing in March, they will be the overall strength and confidence of the industry. CHIC on the stage, real gold is not afraid of fire, but the environment is not good, but we are not afraid. The key is how to put our confidence in reality and how to declare our confidence to the outside world and to the whole industry. CHIC is also in the critical stage of transformation of China's clothing brand to a higher stage of development and upgrading. It also ushering in a new era in its services and functions. CHIC provides an optimal platform for the brand to think about how to embody the comprehensive innovation power of product innovation, cultural innovation and technological innovation, so as to meet the needs of market expansion purposes. One of the functions of this platform is to provide help for the upgrading of brand value and connotation. It can be said that CHIC2009 will become a veritable "touchstone" to test the strength of Chinese clothing brand. Continue to consolidate your industry status, do not disappear because of the financial crisis, and show the specific advantages of your peers. If you are not big enough, but if you are brave enough to face the difficulties and make full preparations for your internal strength, you also need to use the platform of CHIC to find partners in commerce and docking and look for opportunities for the next development. If you are an international brand, you should understand that the financial turmoil hits Europe and the United States, and the Chinese market will become a competitive place for businesses. It is not easy to really enter the huge market. Choosing a good entry point will be the key to success. If you are a dominant company, then you need Looking around, the industry hears more than just negative news. "In the first half of 2008, our total sales increased by 30%, all of which were single store sales growth." Mao Jihong, chairman of state Garment Design Co., Ltd. and Guangzhou exceptional Clothing Co., Ltd. said, "in the face of this year's economic situation, we need to calm down, remodel and reflect Oriental values." To rebuild brand value is also the goal of CHIC2009. Because CHIC is doing the same thing in practice. It is reported that CHIC2009 will adhere to the "promotion of brand value enhancement" as the core, with "professional services, brand services, comprehensive services" as the purpose, enter the new era of transformation of three-dimensional integration mode, and further promote the value creation and value upgrading of Chinese and foreign clothing and apparel brands. CHIC2009 will innovate in the form of organization and presentation, increase the intensity of brand communication, strengthen professional trade and business services, enrich related cooperation among all kinds of elements, introduce the concept of cross-border integration, and integrate supporting resources. From the culture, independent innovation, science and technology, marketing, brand strategy and other aspects to create brand display effect, so that its market development function to a higher level, to show a higher level of brand capability. CHIC2009 and China's garment industry are also facing a strategic opportunity period, which will further build and enhance their unique brand value. In the case of bad global economy, what kind of enterprise is "real gold"? In November 18, 2008, at the invitation of CCTV gold resources Advertising Conference in 2009, Bosideng kept the leading position of textile and garment enterprises with 220 million yuan advertising volume. Gao Dekang, chairman of Bosideng, said that because of the policy of expanding domestic demand, Bosideng has confidence in the government's macroeconomic regulation and confidence and has confidence in the market in 2009. Bosideng is more confident that he will continue to maintain the "sales first" position in the down market. Bostin planning minister Ji Wan Qing also said that the Chinese market in 2009 is the largest and most potential market in the world. Both domestic and international enterprises have high expectations for the Chinese market in 2009. This will also be an opportunity for Bosideng to win more competitive position in the international market. To raise this example, it is not to say that the cost of advertising input must be 220 million yuan, but the courage of "throwing money away". In the same financial crisis, some enterprises see challenges and show anxious expressions. Others see opportunities and show joy. This is the difference in strength and vision, and the gap between courage and strategy. On the stage of CHIC2009, true gold is not afraid of fire.