Fashion &Nbsp; Professional &Nbsp; Service &Nbsp; Value &Nbsp; CHIC2009&Nbsp; Four Cards Together To Counter Market Appreciation.

CHIC2009 should realize the magnificent turn from "industry performers" to "industry promoters", from "value pmitters" to "value creators".

As the "barometer" and "wind vane" of China's clothing industry, China International Clothing and Accessories Fair (CHIC) plays the role of an inter enterprise communication platform, reflecting the basic features of the industry. On the other hand, it stands at a high level of marketization and internationalization, playing an important role in promoting the strategic pformation of the industry.

In the context of the current difficulties in the development of the industry and the impact of the financial crisis, pformation has become an inevitable choice for CHIC2009.

To highlight "China's confidence" and speed up industrial upgrading and brand upgrading to achieve "adverse market appreciation" undoubtedly become the most clear goal of CHIC2009.

According to the plan, CHIC2009's positioning is not limited to commerce and trade, but also to value. It embodies the concept of "creating the most fashionable business platform", thus promoting the role of the whole industry chain in strengthening brand strategy and adjusting marketing strategy.

The head of the China clothing association said that CHIC is a professional exhibition of the industry association's main control and operation. In the course of its hosting, it is necessary to take account of the characteristics of the industry development and the change of market demand.

CHIC is a professional clothing exhibition serving the economy of the clothing industry. It is also a fashionable business platform for creating value for the industry.

The needs of enterprises, the needs of exhibitors and the needs of spectators are the needs of the development of the industry, that is, the highest pursuit of CHIC development.

In fact, the development of CHIC has never been static, nor is it conservative. It keeps pace with the times and dares to pcend.

No matter from the growth and control of the exhibition scale, or the establishment of the China clothing forum and the annual awards of China's clothing brands, whether from professional divisions or to the launching of China's advanced clothing brands and the release of fashion trends in China, it reflects the CHIC organizers' keen grasp of the industry's internal needs and the accurate judgement of the industry's development trend.

The head of the China clothing association said that the CHIC organizers suggested that CHIC2009 should pform itself from a simple exhibition platform to create a value platform, so as to provide comprehensive and diversified publicity resources, audience resources, international resources and a large platform for the upstream and downstream resources of the industry.

CHIC2009 should realize the magnificent turn from "industry performers" to "industry promoters", from "value pmitters" to "value creators".

In order to achieve this gorgeous turn and achieve the goal of "adverse market appreciation", CHIC2009 will have many changes with previous CHIC: CHIC2009 will become more intensive display of creativity and vision, and create a visual space for sharing value.

For example, in the planning of exhibition hall, CHIC2009 will introduce the concept of lifestyle and fashion trend, and foil the true brand culture connotation and fashion.

This shows that CHIC has shifted the development focus from the industrial main body to the industrial category, providing greater space for the brand to create its own value.

CHIC2009 will set up a designer Pavilion, named "creative design area", which will reflect the trend of Chinese garment industry more comprehensively, pform creativity into a higher level of real value, and open up a feasible path for brand upgrading and development from the low end to the high end of the value chain.

CHIC2009 proposed the concept of cross boundary resource integration to absorb more product categories of big fashion concepts.

At the same time, it will "strengthen the visual effects of exhibitions, change from a single display to a fashionable activity, pay more attention to the visibility and fashion of CHIC brand, as well as the excitement and pleasure of visitors."

In the overall deployment and specific measures, CHIC2009 will play four cards: (Fashion) in the exhibition hall planning, CHIC2009 will introduce the concept of lifestyle and fashion trend, take the theme of Do Good/ "joy dance" and "Butterfly Dance" as the theme, and divide the exhibition area according to the style of the product, and foil the brand culture connotation and fashion.

And introduce the concept of cross-border resources, such as associated fashion resources to join, panorama to show the lifestyle and the latest trend.

Professionalism has always been the core concept of CHIC.

Through strategic adjustment, the function and value of CHIC have reached a new peak.

Every year, industry elites from home and abroad carry out business negotiation, cooperation and exchange through the platform of CHIC. They create value, pmit value and share value in many activities such as "China fashion trend release", "China senior clothing brand release", "China clothing distributors and retailers" joint conference, "China clothing forum" and "China clothing brand annual award".

[service card] service has always been one of the core contents of CHIC.

According to the plan, there will be a great improvement in the service work of CHIC2009, whether hardware or software. In the past, CHIC paid more attention to exhibitors' services in the field of trade promotion, with limited efforts to increase the added value of brands, and this aspect will become the focus of CHIC2009's service.

[value card] CHIC organizers said that the positioning of CHIC2009 will not be confined to commerce but rather to value.

The pformation of CHIC2009 is to pform from a simple fashion exhibition platform to a resource integration platform that creates value and innovation.

Commerce is no longer the only function of CHIC.

CHIC2009 will pay more attention to helping enterprises build brand value.

In turn, it is precisely because of value creation that CHIC will become the most forward-looking information intelligence, business opportunity, exchange and sharing fashion brand in today's fashion industry, and promote the deep development of Chinese and foreign garment industry and fashion related industries.