I Am Creative, I Am Practical "-- &Nbsp; Exhibitors Talk About CHIC2009

The seventeenth China International Clothing and Accessories Fair (CHIC2009), CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Commission, will be held in Beijing China International Exhibition Center from March 26th to 29.

This CHIC has continued the idea of exhibition in the past, and has been complying with the needs of the brand in the upgrading stage, focusing on the two words of "creativity". Based on the original "designer corridor", combined with the idea of "cultural creativity and brand value", we will create the "creative design area" and focus more on the innovative ability, creative thinking and value connotation of Chinese clothing brand.

Shanghai World Trade mall - promote the "ID designer brand integration store". Shanghai World Trade mall organized many famous designers and cutting-edge designers of its "ID designer brand integration store" to appear in the "creative design area" with the overall image.

Chen Chao, vice president of shopping mall, said in an interview that the reason for this "big deal" is to see the influence of CHIC in the industry in the past 16 years. "Whether it is scale, number of visitors or status, it is second to none in China and Asia," and the ultimate goal is to let the industry fully understand the importance of creativity and push the creative concept and creative industry to a new peak.

Chen Chao said that for the fashion industry, "creativity" is of great significance.

Creative design is the soul of fashion industry. In the field of clothing, board, board, production process are all elements of technology, and creativity is the product of human wisdom.

As early as in 2006, Shanghai World Trade mall began to notice the importance of creative design, established the world trade fashion design Valley, provided a relatively concentrated working environment for domestic designers, and attracted twenty or thirty designers to enter.

After a while, these designers put forward to create their own brands.

Chen Chao said, considering that building brand is a systematic project, for a new designer, it is not enough to rely on advanced creative thinking. Manpower, financial resources and the profession of learning will restrict the space for further development.

So, at the end of October 2008, at the end of October 2008, the world trade mall set up the "ID designer brand integration store", which is responsible for brand operation and other links, so that designers can put more energy into creative design.

This is consistent with the operation mode of many mature designers abroad.

Chen Chao said that the recent changes in the concept of "creativity" have been evident throughout the industry, and the recognition of "creativity" is a step that needs to focus on and increase input.

There are three reasons for organizing designers to participate in the exhibition of "creative design area": first, the promotion of the concept of "ID designer brand integration store" in the world trade mall itself, so that it has a wider recognition in the industry; two, it is to find partners who can further expand the "ID designer brand integration store"; three is to jointly promote the concept of "creative design" with CHIC, so that the brand realizes that creative design occupies a very important position in the development of brand, is the foundation of long-term development, and ultimately makes the creative industry itself more influential, pushing it to a new peak.

CABBEEN? - pay more attention to brand presentation. How can CHIC guide the brand enterprises to deepen their sense of innovation and integrate effective resources with the help of business platform and creative exhibition base?

In this regard, Yang Ziming, chairman of designer brand CABBEEN (CABBEEN), believes that the unique professional service characteristics of CHIC in China's clothing industry will play a special role in promoting brand development.

He said that through various forms of dynamic and static display, enterprises learned more about the dealer concept with CHIC, making it more targeted in marketing strategy, especially in upgrading regional brand to national brand, CHIC has great promotion effect.

Yang Ziming said: "CABBEEN (CABBEEN) participated in CHIC this time, paying more attention to its brand display function.

This is a platform for professional buyers. We will show CABBEEN's brand philosophy, products and services, and more importantly, demonstrate the ability of brand integrated marketing. At the same time, dealers will bring more terminal information to us. "

CABBEEN regards CHIC as a brand and strengthens the effective extension of professional appeal. It focuses on choice and optimization rather than simple expansion.

After testing water CHIC in 2007, CABBEEN once again won the praise of professional audiences in 2008 by brand differentiation.

At the exhibition, it targeted cooperative negotiations at different levels of agents, and even successfully built the exhibition stand into "entertainment space station", so that the audience can experience passion, healthy and dynamic brand leisure culture.

In view of the upcoming CHIC2009, Yang Ziming said that it will uphold the idea of CABBEEN's "subversion" and use the artistic form to convey the environmental theme it advocated in 2009, further highlighting the brand professional design consciousness, displaying the cultural concept, comprehensive strength and commercial value of the designer's brand.

Yang Ziming introduced: "we will adopt a large special booth with an area of 279 square meters.

In terms of product display, there will still be no reservations. It will display 2009 / 10 autumn and winter new products in an all-round way to reflect the creative strength of CABBEEN as a designer brand.

The answer is a lot of new faces from the bystanders to the participants CHIC2009.

Guangzhou conjecture Clothing Co., Ltd. is one of the representatives.

"For the prepared enterprises, the current world financial crisis is definitely an opportunity. Good brands and good enterprises can maintain normal growth in the storm."

Wei Lifang, general manager of Guangzhou conjecture Clothing Co., Ltd., who first participated in CHIC, said that the designer's brand "mystery" will be exhibited in 2009.

Since 2004, Wei Lifang has visited CHIC every year and is a spectator. In 2009, they finally became participants.

"The first visit to CHIC is to see which brands are exhibiting and learn more about some brands.

Later, I was very familiar with some of the brands I attended, but I would go to CHIC every year to see who had a special arrangement and see if there were any new brands.

Watching CHIC in Beijing every March has become the practice of Wei Lifang.

Unconsciously, the creative and fashion visual effects brought by exhibitors became the focus of her viewing.

In Wei Lifang's eyes, CHIC is not only a professional exhibition serving the clothing industry, but also a fashion business platform for the clothing industry to create value.

Although it was the first time to participate in CHIC, it was assumed that costumes were 171 square meters for their "riddle" brand.

For the purpose of exhibiting, Wei Lifang said: "we hope to enhance the popularity of the" riddle "brand from 2009 to 2010, and let the company and brand enter a new stage of upgrading through participation in CHIC.

At the same time, through CHIC, we can let more shopping malls understand us and recruit some excellent customers throughout the country.

This is the core advantage of CHIC. "

Wei Lifang also suggested that all exhibitors want to make better use of the exhibition platform to publicize themselves and make full use of the opportunity to participate.

Therefore, we hope that CHIC can recommend some excellent customers to many exhibitors, and organize customer referral activities for different enterprises.