To Transform The Leather Industry Fashion, We Need To Reconstruct The Ecosystem Innovation System.

Act as Haining The leading carrier of leather industry, Haining China Leather City, is the first to be listed in the national leather professional market, and has successfully integrated the specialized market chain to the whole country. Relying on the Haining provincial China Leather City and Haining leather industry provincial characteristic industrial design demonstration base, Haining is reconstructing the innovative ecosystem through the platform, the policy and the introduction of innovative elements, leading the leather industry to transform from manufacturing to fashion industry.

Innovation is the only way out for the traditional industries that are already competitive. However, industrial innovation needs a complete ecosystem. Similar to the ecosystem in nature, the innovation ecosystem is an organic whole formed by the interaction of government, enterprises, social organizations, public service platforms and entrepreneurs. This is an open, win-win, efficient and sustainable development system. Haining is upgrading the leather industry to the fashion industry by reconstructing the innovation ecosystem, which is also a positive reference for the transformation and upgrading of other traditional industries in Jiaxing.

Design, print, match... On the eve of the 2014 China leather fashion week, Haitao Fashion Design Co., Ltd., located in the leather city industrial design building, has become the busiest place. The fashion week has undertaken 5 fashion releases.

"We have made different fashion positioning for different enterprises through the mode of brand customization." Introducing the brand of the upcoming fashion week, Sun Haitao, the creative director of Haitao fashion, is always talking about it. "Bramet" brand brings pure children's clothing and fur to fill the gap of fur and children's clothing in the entire Chinese clothing market; the icy domain brand brings a new mix and match fashion of cashmere and fur; "Snow Princess international" brand realizes the cross border integration with the streamlined design inspired by architecture.

A beautiful flower starts with seeds. A few years ago, Sun Haitao came to Haining alone to be an independent designer. Now, Haitao fashion has grown into the largest and most professional design company in the world. In the more than 1200 square meter studio, more than 60 designers have served nearly 40 leather enterprises in Haining.

"This is due to the good ecological environment of Haining, and also the urgent need for the transformation and upgrading of the leather industry in Haining." Sun Haitao told reporters that from the initial entry to the cabin to move into the industrial design building, the government has provided rent reduction tax, docking enterprises, providing a display platform and other aspects of help, Haitao fashion business has risen sharply.

More and more Sun Haitao came to Haining. In the Haining provincial leather industry provincial characteristic industrial design and demonstration base, 72 enterprise design buildings, designer corridors, industrial design buildings, industrial design fashion clubs, leather research institutes and leather city buildings are scattered. Last year, there were 534 full-time industrial designers, an increase of 33.2% over the same period last year.

Nourishment of the sun

The colorful models of the coming models are all beautiful and charming with the long skirts made of flowers. The fashion week T of Haining's pedo Jin Jiang Grand Hotel has become a luxuriant tropical rain forest. This is the wonderful closing ceremony of the fashion week of Zhejiang's Limited by Share Ltd, a sleepwalking Secret Forest. This show is a highlight of this year's fashion week, but it is by no means the only bright spot. In this fashion week, enterprises have a wide range of participation, and their innovation and boldness are the most important.

The fashion industry grows from a small seed to such a dense forest. It is inseparable from the moistening of the sun and rain in the ecosystem. The government plays the role of "sun". It creates environment, attracts popularity, improves returns and builds infrastructure. Haining has set up 7 service platforms, such as design release, design exhibition, designer training and so on. It has set up a social organization such as designers association, has revised and improved relevant policies, set up a platform for enterprises to communicate with designers, and has carried out multi-party cooperation with universities, R & D institutions, and encouraged the introduction of design enterprises and design talents. As the first domestic industry service platform to guide the transformation and upgrading of small and medium-sized leather enterprises, the Haining provincial leather industry provincial characteristic industrial design demonstration base takes the design and development as the theme, integrates brand operation and headquarters business functions into one, and supports enterprises to march towards the two end of the smile curve.

symbiotic evolution

Qi Jingwei, the chairman of Haining Siqi home Fur Fashion Co., Ltd., was busy with his products. As the first week of this year's fashion week, orders have been coming for nearly two weeks. "This year's overall design style has won favorable reviews from customers. Under the general development of leather industry, the total amount of orders has not been reduced. Instead of old customers, we have added many new customers." Qi Jingwei said.

An important feature of "natural ecology" is competition. Innovative ecosystems also need rich species, full competition and symbiotic evolution. "The brand benefit from the past is completely imitating, emphasizing originality, design, innovation and quality to the enterprise is remarkable, thanks to the platform effect of Haining leather city. When all businesses are gathered on the same platform, enterprises have to compete in design, form their own characteristics in the competition, the market is picky, and winning the design is also the inevitable choice for the market." Qi Jingwei told reporters that Siqi's annual investment in design is as high as 5 million yuan.

The thirst for innovation has brought opportunities for Haining's industrial design industry. According to statistics, as of May this year, the Haining provincial leather industry provincial characteristic industrial design demonstration base has attracted 105 enterprises, including independent brand, independent design ability and strong growth enterprise design center, design studio and design enterprise. In this year, 2092 enterprises have accumulated 2092 enterprises, with a total revenue of 921 million 430 thousand yuan, 24743 industrial design achievements, and 834 million 130 thousand yuan of output value of industrial design transformation.

The improvement of design ability has also been recognized by the market. During the fashion week, more than 23 thousand customers and spectators came to see the show, with an order of 1 billion 50 million yuan.