The Number Of Shoes And Clothing Brand Shops Is Seriously Out Of Line With The Market Demand.

< p > according to the annual report of listed companies, last year, the inventory of six major domestic sports brands Lining, Anta, PEAK, 31st degree, China trend and XTEP were 942 million yuan, 689 million yuan, 366 million yuan, 409 million yuan, 183 million yuan and 537 million yuan respectively, and the total stock amount exceeded 3 billion 100 million yuan.

This data is a typical example of the rapid expansion of China's clothing brand in recent years, the serious disconnection between order quantity and shop opening and market demand.

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< p >, in addition, < a href= "http://sjfzxm.com/news/index_z.asp" > Network < /a > channel and Hai Lan home, Semir and other parity brand performance is good.

At the same time, the brand clothing of department stores and shopping centers is full of sadness. However, Taobao and other Internet channels sell low-priced clothing and Hai Lan home and other costumes, which are very prominent.

Apart from the brand names such as Yin man and Han Du she, the leading sales outlets are also concentrated in the well selling brands such as UNIQLO, H&M, JACK&JONES, etc., which are characterized by relatively low price and high cost performance.

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< p > and among the many listed clothing companies, the performance of Hai Lan's home is significantly higher than expected in the first quarter of 2014. 2014q1 realized revenue of 2 billion 665 million yuan, an increase of 53.4% over the same period last year, net profit of 645 million yuan, an increase of 90.4% compared with the same period last year, while Semir also achieved a 21.1% profit growth over the same period.

This shows that the clothing market in China is not without demand, but the demand for clothing which is too expensive for shopping malls, so that we have to turn our eyes and appeals to other products or channels.

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< p > under the current large market environment with oversupply, residents' consumption affordability determines clothing terminal price to a greater extent, not product cost.

In addition, brand clothing enterprises have integrated vertical channels, instead of selling internet sales as a channel for discounts and goods, but a deep integration network. The O2O mode of "entity + network" has become the industry consensus of the apparel industry.

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