Special Display Techniques For Merchandise Display

(1) the key points of the display of the boxes: the choice of the display places should be the most common route for consumers; The merchandise should be directed towards the consumer. Unless the area is large enough, the main specifications and formulation of the brand should be displayed. Stock should be maintained in large quantities, and the part of the stacker should be kept full.

Delta Stack box Stacking method: pay attention to the stability of the bottom, you can use the cross stack method, or use the cushion box display board, except for the bottom of the load-bearing box, all boxes should be displayed. The front of POP and product packaging should be faced with consumers. The height should not be too high or too low, so it is easy to get.

Cut the box method: cut out the product before cutting the box, cut the product with the rabbit, cut it along the cutting box, put it in the product display, if you do not cut the box line, then design it yourself; try to keep the information or design available outside the box, repeat the use of the box that has been cut, save time and effort, and use the discarded cardboard box as cross template.

Front-end rack Key points of display Choose the place where the consumer first went through. When displaying many brands, display the work horizontally according to the level. The single brand / multi formula / multi specification can be operated according to the vertical display mode; try to give the main specifications more row; the banners, the hanging flags, the shelf cards, the price cards, the trial packages and the tag; the sea newspapers should make full use of them; pay attention to the arrangement of colors, pay attention to the turnover of the stock and the neat and neat shelves.

　　 Sales potential The creation is closely related to the small and specific work of commodity display. If you can skillfully use it, you will bring more sales opportunities to your products.

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1, the same collocation. Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.

2, contrast coloring. That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.

3, rational use of living areas. The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone. You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.

4, the number of models should be controlled. Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.

5, make rational use of live models. The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.

6, the time should be grasped. To understand who is buying clothes every day, for example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model. On Friday afternoon, Saturday and Sunday, most of the people in the shops are women who work at ordinary times, so it is better to hang the middle priced clothes on live areas and models.

7, store display must have a sense of rhythm. Do not put the color system too rigid, the left side of the store is cool color, the right side is warm color too incongruous, and collocation with rhythm.