How Do Marketers Negotiate With Customers?

"Tossing you up. Customer "At first, I heard the word at a speech conference. Later, the competitor became my colleague, and later he left the unit we applied for, but became my friend.

　　之所以印象深，是因?yàn)槲乙苍?jīng)成了他“折騰”的對(duì)象：那天參加復(fù)試演講的人足有30余人，大家坐在一間中型偏大的會(huì)議室內(nèi)，分別上臺(tái)演講并接受主考官與廣大競(jìng)品者檢閱，氛圍很緊張;但是當(dāng)我這位曾經(jīng)的同事上臺(tái)后，他為了引起大家對(duì)其演講的題目(《折騰你的客戶》)的重視，他首先向主考官要求廣大競(jìng)品者“配合他一下”;在得到主考官的允許后，他開始以其軍人(那位曾經(jīng)的同事是復(fù)員軍人)特有鏗鏘洪亮的口音發(fā)出“起立”、“坐下”的簡(jiǎn)潔而圓潤(rùn)的口號(hào)，我們“配合”著，起立坐下的動(dòng)作往返在3次以上，然后當(dāng)大家被要求靜坐以后，他告訴大家，“要做好市場(chǎng)你就如我剛才折騰大家一樣去折騰你的客戶吧”!他的演講贏來了陣陣掌聲，也最終在那場(chǎng)復(fù)試中脫穎而出!

Today, I suddenly think of my colleagues because of a customer. Telephone Some time ago, a personnel adjustment in the area was made, and a customer was called to respond to a client in charge of the area today. Market personnel After adjustment, I only met once, and there was too much dissatisfaction in the speech.

After I apologized to my client and made the necessary explanation, I fell into deep thought. Strictly speaking, my colleague is not a problem because he has 5 clients in the new area, and there are 2 customers in his original area. These customers are in the scope of this handover, and the time when I handed in the order was only 1 weeks ago. Even though he never stopped visiting, he could only see every customer. So the call from that customer was normal. But it doesn't mean that my salesman has no problem. At least he doesn't know how to toss his customers. He has treated the customers in the district equally, and has not shown "special respect" for key customers. In fact,

I remember that during the handover, I had a business meeting in the handover area, so I had the opportunity to have lunch with my client and the people in the handover area. I told my colleague in a joke manner that "Wu is always the authority of the regional authority and has greater influence among the regional customers. You can take advantage of the authority of Wu and let him drive along with you, so that not only the handover effect is good, but also the speed is fast!" now, my colleague really listened to my words as "joke", so there was "customer dissatisfaction".

In fact, many times customers really need "toss", that is a "respect for the performance of the customer"! Everyone needs to respect, this is the basis of our communication.

It's going to be over. Suddenly, I think of another call from a client. The client asked him to rearrange the office in his area and tell me that the office and desk are all arranged. "Tossing" is actually a kind of communication, sometimes even a deeper communication.