Do Not Love Sari Short Skirts, India Clothing Consumption Concept Europe Beautification

< p > whether it is a professional white-collar worker who travels through the subway, or a boy and a girl wandering in the countryside.

Nowadays, India consumers' preferences for < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > have changed significantly.

The traditional "a" target= "_blank" href= "http://www.91se91.com/" > dress less than /a can no longer meet the personalized dressing needs. The styles and styles of the new fashions of Europe and the United States become the darling of the market.

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< p > statistics show that the annual growth rate of European and American style clothing in the India market has reached 40%~50%.

This growth trend benefits from the strong rendering of international brand culture and the strong support for the popularization of e-commerce.

In order to capture this market opportunity, retailers have made adjustments to the product line, and local brands in India have also begun to enhance the research and development of "western style" clothing.

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< p > < strong > consumers do not like Sari love skirts. < /strong > /p >

< p > in the past 20 years, the consumer preferences and purchasing trends in India have changed dramatically.

With the increase of disposable income and the infiltration of western culture, India consumers' demand for brand consumption and personalized dressing is rising day by day. This change of consumption concept is directly reflected in the clothing style.

In the early 90s of last century, male consumers in India began to try to wear suits and shirts. In the past 10 years, the way of wearing women's clothing has also changed significantly. In India, Delhi, Mumbai and Bangalore, more and more women no longer wear sari, but wear Western fashionable clothes.

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< p > statistics show that in the India women's wear market, ethnic costumes occupy about 70%~75% share.

By contrast, European and American Apparel ownership is still low, and penetration among retailers is also low.

Nevertheless, the way of dressing in Europe and America is increasingly popular among young female consumers in India.

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< p > according to the Technopak Advisors report of the consulting firm, the growth of the professional women consumption groups in India and the enhancement of overseas clothing brand influence are the main reasons for the growth of European and American clothing.

In addition to the above factors, Bollywood's influence on India's consumer values should not be underestimated.

Today, India's Bollywood films are often filmed overseas. On the screen, India stars wear international brand clothes. These details affect consumers' shopping habits.

Fashionable waist tunic, Bottomwear and short skirts, young women in India prefer to wear such clothes.

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< p > added that in 2013, jeans, underwear, tops, shirts and T-shirts were among the fastest growing categories of western style women's clothing sold in India. Among them, the annual compound growth rate of jeans was 17%, and the annual compound growth rate of shirts, shirts and T-shirts reached 11%.

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< p > < strong > retailers focus on value promotion < /strong > < /p >

The popularity of fashion apparel in Europe and America has also been confirmed in the sales report of P.

For Martha retailer, a British retailer with 40 stores in India, fashionable women's clothing is becoming one of the best selling categories in India.

According to statistics, in April 2013 ~9 months, the group's fashionable women's clothing sales in India increased by 32% over the same period last year.

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"Despite the change in consumer behavior of India consumers, quality and value remain the core of their purchasing decisions," said Venu Nair, director of marketing in India, Martha store, P.

In the current economic situation, consumers in India are becoming more and more smart. They guarantee the purchase of products with the highest cost performance through three goods stores.

To cater for such a need, Martha stores will offer products of various price ranges, including basic T-shirts and exclusive suit suits tailored by British tailors.

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< p > in fact, retailers like Martha store not only focus on the diversification of clothing styles, but also focus on improving the value of fabrics.

A few years ago, linen fabric < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > clothing products were not popular with consumers in India. The fabric was considered to be easy to wrinkle and not easy to handle.

Today, the company has incorporated functional fibers into the fabric, making the fabric's wrinkle resistance improved significantly. Consumers prefer this kind of linen clothing that is comfortable and suitable for spring and summer wear.

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"P >" from the needs of consumers, linen fabrics are leading the new trend.

Now, we provide casual clothes and suits for linen fabrics that are suitable for different seasons.

Such clothing products are most popular in Western and southern India.

At present, linen garments account for 15% of the total sales of clothing in India.

Venu Nair said.

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< p > < strong > brand is increasing fashion women's wear < /strong > /p >

The changes in the India market provide an excellent platform for European and American brands, and the fast fashion brand that meets the trend of "parity with the people" has long been p.

In recent years, ZARA, Forever21 and other international brands have gradually entered the India market.

In addition, the Swedish brand H&M also plans to invest 7 billion rupees in India to build a unified image store.

The US brand Forever 21 plans to expand its existing retail network and expand India's stores from the current 6 to 12 in the next 12 months.

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Besides P, many local brands in India are also planning to expand their investment in fashion women's clothing brands.

In January of this year, Aditya Birla group launched the women's clothing brand "Liva" which combines European and American fashion style.

Manohar Samuel, marketing director of Birla group, said that although the national costume still occupies a place in India market, the fashion trend of European and American style clothing is irresistible. The company decided to launch its own fashion brand to narrow the gap between European and American dress culture.

The Van Heusen brand plan of Madura fashion group will add 10 independent women's clothing stores in the next 12 months. The annual sales growth of this series of products is about 40%~50%.

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< p > industry experts point out that online sales will become an indispensable profit mode for fashion brands in addition to expanding physical distribution outlets.

At present, India Electronics "a href=" http:// is a young white girl who walks through the subway and walks in the countryside.

Today, consumer preferences for clothing in India have changed significantly.

Traditional ethnic costumes can no longer meet the needs of individualized dressing. Various styles, fashions and fashions of European and American fashions have become the favorite of the market.

Statistics show that the annual growth rate of European and American style clothing in the India market has reached 40%~50%.

This growth trend benefits from the strong rendering of international brand culture and the strong support for the popularization of e-commerce.

In order to capture this market opportunity, retailers have made adjustments to the product line, and local brands in India have also begun to enhance the research and development of "western style" clothing.

In the business < /a > market, Myntra and Flipkart have successfully implemented two distinct business models.

In order to promote the development of fashion business, Flipkart, which is mainly engaged in books and electronic products, is discussing the merger with Myntra, hoping to share the US $60 billion online sales market share of India fashion products.

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