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Consumers In Thailand Are More Likely To Change Their Brands When They Are Shopping

2014/3/18 22:59:00 48

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Thai People Shopping Influencing Factors

because Thailand consumers have experienced many unpleasant shopping processes, their expectations for services are higher, and at the same time, they are deeply influenced by digital media. Therefore, compared with consumers in other countries, Thailand consumers are more likely to replace brands when purchasing a target= "_blank" href= "http:// www.91se91.com/" > clothing < /a > 
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 Thailand reported that Nontawat Poomchusri, general manager of Accenture Thailand company, believes that digital media can enable people to get relevant information conveniently, compared with other media channels, so Thai people are often influenced by digital media, including social media, when they buy something. 
 in addition, the information in the physical store is also very important, and it becomes the third major source of information that affects consumers' purchase decisions. 
 consumers in Thailand will tell others about their unpleasant shopping experiences in the digital media, such as businesses who do not keep their promises, service staff skills, personal information is not safe, can not query information and purchase goods through mobile devices, etc. 
After experiencing unpleasant shopping experience, these customers will stop dealing with unprofessional a target= "_blank" href= "http://www.91se91.com/" > dress /a > merchants, and replace them with other new suppliers. Besides, they will also publish negative comments on some businesses on the Internet media. 
 a survey found that 4/5 of Thailand customers will change their goods or service providers after experiencing unpleasant consumption experience, while the average level in the global market is only 66%. In general, consumers in Thailand have higher expectations for services provided by merchants, and are eager for convenient and fast services. 
 some businesses have adopted a series of measures to retain customers, such as providing better services through mobile terminals such as mobile phones and tablet computers. From all walks of life, half of the consumers are satisfied with the existing suppliers (service providers), and will also be recommended by others. 
 after the degree of product innovation, quality is the most important factor to improve Thailand's consumer satisfaction, while less than 1/3 of consumers believe that competitive price is the factor of improving satisfaction. 
 in this era of rapidly changing < a href= "http://www.91se91.com/news/index_c.asp > Internet < /a >, all aspects of human society have been affected and penetrated by the Internet. All brands should listen to and analyze all kinds of voices, especially social media, so as to truly understand the needs of customers, and finally to know who they are.