The Product Will Be Held In Jinjiang In Autumn 2014.

< p > < strong > brand upgrade into fashion leisure < /strong > < /p >

< p > in the development process of Xi De long, brand innovation, product innovation and management innovation have been emphasized. Combined with the current industry background, the innovation of business mode has become the first priority of Xi De long.

In order to cater for the emerging market demand, Xi De Long integrates strong resources, and the brand is upgraded into a sports leisure brand with sports attributes, and the corresponding brand new logo is launched.

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< p > it is learnt that in order to cater to the market demand, the brand upgrade of Xi De long will officially launch the brand new blue label. The blue label is designed according to the new brand positioning, the main tone is American blue, and the "XDLONG" letter is the core. The overall color and font structure have a strong American style.

Through the integration of new logo and brand positioning, product mix and other aspects, in 2014, he will face the consumer with a brand new image.

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Since the launch of the men's and women's sports shoes and clothing series in 1992, the product line of P has been upgraded and expanded so far that it has developed into a fashionable leisure brand with sports attributes and classic American style.

The perfect upgrading of this brand is also the result of the 20 years' gradual change.

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< p > < strong > product innovation opens "fast fashion" < /strong > < /p >.

Less than P, the new style of autumn 2014 is more fashionable and casual, with a strong American style.

From the order site, we learned that this autumn's new product has greatly widened the product line, and added more leisure products such as jackets, sweaters and windbreaker.

In product design, more detailed designs and rich fabric applications have been added to make the new season products more fashionable and fashionable.

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< p > > the theme of "classic reinvention" is the 2014 autumn main push shoes, which shows a strong retro breath. The application of the English logo of Xi De Long is used to assist the logo, combined with the classic elements of the global hot.

The "jungle expedition" life sports shoes are simple in structure, and embossed fabrics reflect their mysterious jungle characteristics. Similar color printing zebra patterns enrich their theme properties, more revealing the inner feelings of the younger generation and the exploration and adventurous spirit of nature.

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"P", according to the official responsible for the brand, Xi dragon will focus on strengthening the core competitiveness of commodity planning, rapid supply chain establishment and retail management this year, and try the fast fashion operation mode of brand plus retail.

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< p > < strong > multivariate development leading the national fitness program < /strong > < /p >

< p > 2009 and 2011, Xi De Long joined hands with the "national fitness program for thousands of miles" to become the first joint venture of the State Sports General Administration, "the national fitness program for thousands of miles" activities. In 2013, Xi Long lung signed third "five year plans" with the state Sports General Administration, and was awarded the strategic cooperation partner of the National Sports General Administration of the people's Republic of China, and joined Olympic champions such as Xing Aowei, Li Ting, Gao, Teng Haibin, Zhang Xiangxiang and so on into dozens of communities across the country, bringing the healthy and happy sports concept to the masses of consumers. At the same time, 2013, the national fitness Bank of China has also entered more than 30 colleges and universities nationwide, and has set off a new upsurge in the national fitness campaign in universities.

Xi Long Dragon builds a national fitness platform for the Chinese people, so that the concept of "Happy Sports" healthy movement can be integrated into the life of the Chinese people.

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For example, P's original orange logo is only used for the leisure brand line of the sports dragon. It mainly focuses on sports and leisure products, and is committed to the development of the national fitness campaign for a long time. It provides all kinds of sports shoes and clothing equipment for the sports consumers in China.

And relying on O2O e-commerce business mode, online based, to achieve online offline integration of brand marketing, to provide consumers with quality and convenient product and service experience.

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