2010 Multi Product Line Development Of Garment Enterprises (2)

New product line growing pains

many

For single product line and multi product line enterprise, risk exists.

The advantage of a single product is that it can concentrate all resources to make a brand.

When the operation of a multi product line reaches a certain stage, there may be some resistance due to market changes or personnel turnover and management problems, but as long as another product line is ready, it is equal to sharing risks.

"It seems that the launch of several series of product lines in the national market will involve considerable investment in capital, personnel and equipment, which will also increase the operational risks of enterprises.

But in the view of cat owners, it is a necessary stage to further develop and upgrade the garment industry.

Only through the pformation of multiple product lines can we enhance our core competitiveness and fundamentally reduce the risk of enterprise operation.

You Lin said.

The main products are popular among the people. How to deal with the relationship between the old and new?

"We certainly hope that the original products will continue to make money and give new products some opportunities.

The core role of the main product needs to be established. In the new product line growth process, the old product line needs to support the whole enterprise.

Sexy underwear is still the core product at present.

The key to success of new product line: mode selection and product selection.

When enterprises want to expand the market space, product extension and multi product line operation are the two directions.

Choose product extension or create new product line, it is important whether the original brand has room for expansion.

You Lin stressed that every product line has a large scale of market segments, and the enterprise develops a brand to compete for a niche market. If the market capacity is small, and sales volume is not enough to support the cost of a brand's successful promotion and survival, it will not be able to implement the "multi product line" strategy. In line with the needs of the market, timely adjustment of the number and positioning of the product line is the key to the success of the new product line.

We also have reason to believe that, under the leadership of the forest, the cat is the main type of "sexy underwear", and the "multi product line" is developed as the auxiliary. It is sure that "the East is often bright western."