Family Details Service Is The Focus Of Clothing For Middle-Aged And Elderly People

The most common complaint is: "My mother's clothes It's not easy to buy it. Basically, I have to buy it as soon as I meet the size she can wear. I don't care whether it looks good or not. " In fact, when entering the 200 buildings dedicated to serving the middle-aged and the elderly, size is the least important detail. A short woman of about 50 years old has just bought a collarless top decorated with bright pink black silk threads and is going to attend her daughter's wedding next month. A plump aunt beside her is also very jealous, but she is a little worried about her own clothes. Unexpectedly, the waiter brought out a XXXXL size jacket with a chest circumference of 110cm. She needs a smaller size to fit it!

I thought the middle-aged and old people would like to be plain when they are old clothing However, after some understanding, we found that most of the clothes in today's clothing stores are colorful, such as red, purple, brown, blue, beige, and so on. However, black, gray and other colors previously belonging to the middle-aged and elderly people account for a small proportion.

According to Zhao Xiaojie, manager of knitting business on the first floor of the 200 Building, an obvious trend is that young people wear simple and elegant clothes, while middle-aged and elderly people are relatively gaudy. In their stores, some knitwear with leaping colors and large flower patterns are very popular, and the larger the size, the more popular the new patterns are because they are "human spirit"!

According to a data from the clothing industry, in 2013, middle-aged and elderly clothing designer It became a new hot spot, and the demand increased by 7.6% compared with the previous year.

The increasing demand for middle-aged and elderly clothing designers is affected by the market trend. Middle aged and elderly Clothes & Accessories It accounts for a relatively small proportion in the number of all clothing sales products, but the potential of the middle-aged and elderly consumer market is unlimited. In 2013, the number of elderly people in China will exceed 200 million. In the future, the aging population will continue to grow, and their consumption demand will also increase.

At present, the output value of China's aging industry is about 1 trillion yuan, of which only the elderly clothing has at least 200 billion yuan of consumption potential every year. Due to the lack of more attention and understanding of demand, consumer exports cannot be released. In the future, there is still huge development potential in the clothing market for the middle-aged and the elderly Fashion Designer It will also be affected, and the demand may continue to heat up.

In the process of clothing consumption, in addition to more brands, middle-aged and elderly people also pay more attention to some family details services, such as providing back factory processing services for sleeve length, pants length, fat and thin.

Yang Shu, a senior clothing purchasing manager: the demand for beauty should not be ignored

We can find that there are many problems in the current clothing design for middle-aged and elderly people when we go to the market. For the same size, if the brand is different, the size is very different. Some do not have the right size at all, and the fabric quality is not up to standard. These two points are exactly the focus of clothing design for middle-aged and elderly people.

It has been suggested that the concept of clothing design for middle-aged and old people and young people can be blurred and only differentiated from size. In this regard, those of us who are specialized in the clothing market for the middle-aged and elderly do not agree. Yes, the clothes for the middle-aged and the elderly in developed countries are more fashionable, and the elderly like the clothes of the young. However, from the perspective of board shape, young people and middle-aged and old people have different physiology and psychology, and the focus of functional design should also be different. The proportion of middle-aged and elderly consumers in the total number of the whole society is increasing, and their needs in dressing should not be ignored. With the development of society, the interpersonal communication and various leisure and entertainment activities of middle-aged and elderly people have become rich and colorful. The pursuit of taste and fashion will become a new theme for middle-aged and elderly people to choose clothes. The requirements for clothing fabrics, such as strong texture, soft feel, convenient wearing and easy washing, are also the basic needs of middle-aged and elderly people for clothing. In terms of brand procurement and investment attraction, we generally strictly select brands with professional clothing design ability for the middle-aged and elderly, and firmly grasp the current requirements of the middle-aged and elderly on the texture, color, workmanship and style of clothing.

　 Designer Han Li: It's not as simple as enlarging the size

Now women in their fifties and sixties also need fashion colors and love fashion, and this group will continue to grow, so there is a huge market potential for middle-aged and elderly women's clothing. However, at present, there are not many full-time middle-aged and elderly clothing designers in our country. Many designers mainly focus on clothing design for young people, giving consideration to middle-aged and elderly clothing design. However, the cost of employing professional middle-aged and elderly clothing designers is high, and most enterprises have caused serious similarity of clothing styles in order to save costs. Therefore, there is very little space for consumers to choose suitable clothing for the middle-aged and elderly.

Physiological and psychological characteristics have a specific impact on the clothing choice of middle-aged and elderly people. Good design should have accurate and wide range of size standards as reference. These need professional clothing designers to design in combination with human structure, not simply to enlarge the size of a part. For example, in terms of girth, generally speaking, the relationship between women's body shape and age is the largest. With the growth of age, when women get married and have children, their waistline will generally increase, even a negative chest waist difference will appear; In terms of length, due to the loss of bone composition of middle-aged and elderly people, their height will be correspondingly reduced, and their bone shape will also change. For example, due to the deformation of the spine, there will be a hunchback, waist bending, chest bearing, and the "guilt" posture formed by the increased forward bending angle of the neck. Only by grasping the changing law of the middle-aged and the elderly aged The investigation and research of body size can design products suitable for them.