Buying Clothing In A Store Is Still A Mainstream Entity Need To Consume Loyalty

Less than p ago, a retail entity in Australia charged $5 to customers who didn't buy it to fight against electricity providers.

For a while, this behavior has become a hot topic all over the world.

Indeed, nowadays, the trend of "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "shop is becoming a trend of" fitting rooms ".

Nowadays, many physical stores generally encounter an awkward phenomenon. Many customers look at the products in the clothing exhibition area, try them on or try them on, remember the product model, and then buy them online.

Even large retailers like WAL-MART and Taghit have encountered such problems, so retailers such as Taghit have gradually begun to unfold the price of online stores and the prices of physical stores.

However, experts believe that the practice of charging a "fitting room" to a customer by a business entity is likely to backfire.

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< p > < strong > buying clothes in stores is still the mainstream. < /strong > < /p >

Perry Kramer, vice president of Boston retail partnership, said that retailers need to compete with other retail channels to win consumers' business environment. P

"They need to better highlight the characteristics of the physical store from all aspects, such as price, quality, customer service, fashion, etc., to remind consumers of the irreplaceable nature of the shop, rather than dissatisfied with the consumer's fitting behavior and push them to leave."

Kramer also said: "if consumers like online shopping often visit stores, they can provide cross channel coupons, bonus points or other offers to increase their entry rate."

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< p > in fact, although the sales volume of clothing online continues to grow, most consumers still choose to buy clothes in stores.

Recently, the Cotton Corp lifestyle survey showed that 25% of American consumers buy clothing in chain stores, followed by parity stores (24%), department stores (14%), specialty stores (13%), discount stores (8%) and online shopping (6%).

48% of consumers browse the < a target= "_blank" href= "http://www.91se91.com/" > /a "through their mobile devices or smart phones, and 22% of consumers buy clothes through mobile devices.

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< p > lifestyle survey found that 51% of American consumers "like or love to shop for clothes". 71% of consumers use the Internet to buy clothes. They spend about 105 minutes per month browsing the Internet.

However, consumers visit the physical shops about two times a month, and only browse the Internet once a month.

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< p > may be a good time for retailers to break through price competition.

48% of consumers expressed "very or somewhat optimistic" about their personal financial status.

Even if consumers choose to use their mobile phones for three goods, retailers may benefit from it. They should realize that most people have limited time and energy to invest in shopping clothes.

59% of the consumers may only want to get a good price, but more importantly, they buy comfortable clothing (77%) and comfort (68%).

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< p > < strong > physical stores stimulate consumer loyalty < /strong > /p >

< p > retailers have to launch price wars with online stores for fear of consumers spending online.

But Kathy Beck, senior director of retail consultancy, argues that price war is not a solution.

Amazon and WAL-MART can win price wars, but few other businesses can afford such comparable prices.

It is also very harmful for consumers to charge only for not buying, which may prevent consumers from entering the shop again.

Beck emphasizes the importance of consumer participation. "We encourage consumers to participate, create surprises for consumers, and enjoyable consumption experience is a way to promote their loyalty to physical stores, so that businesses can avoid price competition and many promotional activities.

Consumption experience is the only difference between retailers and online stores.

Let shop experience become a special enjoyment, better than the convenience of online shopping.

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< p > industry insiders say that the key to avoiding price competition is to stimulate consumers' loyalty to physical stores.

Swift Exchange is a new e-commerce money company. The company intends to try to help consumers enhance their loyalty through high-tech platforms this year.

Specifically, it allows consumers to use scores of stores and credit cards as cash in large chain stores.

Rob, chief creative officer of Swift Exchange, said: "bonus points plan helps consumers stay in the shop, reducing consumer's" fitting room "behavior, so that retailers can keep away from price competition and help improve customer loyalty.

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