Hebei'S Traditional Retail Plunged Into "Collective Anxiety", Selling 600 Million Profits To Tens Of Millions.

"P", "since last year, whether traditional enterprises have felt a chill complex all over the world, and whether traditional enterprises have such a feeling that no matter how open they are, they can not catch up with the pace of development. The invisible electricity supplier is quietly cutting away their cake with the thunder.

Shijiazhuang's business should be based on new technologies and new ideas to achieve pformation and upgrading.

A few days ago, Dong Baoming, an associate professor of economics and Ph. D., School of business management, Hebei University of Economics and Business, exchanged ideas with local entrepreneurs in the opening ceremony of "Shijiazhuang business entrepreneur day".

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On the day of "P", the leaders of 15 leading enterprises in Shijiazhuang city jointly explored the path of pformation and growth with the platform of "Shijiazhuang business entrepreneur day" sponsored by Shijiazhuang Business Federation.

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< p > it is learnt that this year, not only is Shijiazhuang, the traditional retail industry in the whole country has developed collective anxiety disorder, but how to pform is becoming a major concern for them.

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< p > < strong > sell 6 hundred million, the profit is only tens of millions, the traditional retailers are worried. < /strong > /p >

Less than p days ago, Zhao Jun, who was born in Wenzhou and has expanded to nearly thirty mid-range clothing stores in Guangzhou, has just turned off a branch a few days ago.

When the contract expires and the owner has not mentioned the rent increase, Zhao Jun himself first proposed to leave.

Zhao Jun said that last year's clothing sales of more than 600 million yuan, the book profit is only about 10000000.

The branch that has just been closed recently was his "most brilliant time" in the garment industry.

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< p > it is reported that in the first quarter of 2013, the number of retail sales of 100 major large-scale retail enterprises increased by 7.6% over the same period last year, the lowest growth rate in the same period since 2005.

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< p > from the Hebei Business Federation, the retail industry of our province will enter a slowdown or even a downward path.

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< p > Zhao Jun's experience is a microcosm of the traditional retail enterprises in China.

"Shijiazhuang business entrepreneur activities day", some local traditional retail business executives said: in the first quarter, the growth rate slowed down, the performance was flat, and felt the impact of the new format.

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< p > who is moving the cheese of traditional industry in what way?

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< p > < strong > breaking the "Internet low price myth", and O2O mode innovating the traditional retail mode? < /strong > /p >

Zhao Jun mentioned that in order to resolve the crisis, P is planning to do e-commerce, and is expected to go online in two months.

He said: "in the past two years, the electricity supplier has taken a lot of business. Now I will try to get some back."

However, just when some enterprises are still working hard to become an "electronic business", since June 8th, a new business new mode of "electricity supplier + store business" which has made traditional enterprises and "traditional electricity suppliers" can not be ignored.

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< p > a few days ago, some entrepreneurs in Shijiazhuang "dialogue" on the same day, Shijiazhuang Suning Appliance Xi Mei store from the entry point to the prominent place in the shop has posted "online offline price" stickers and hoisting flag, from that day, all the sunning stores and Tesco stores will sell all the goods on line with the electricity supplier "suning.com", which is the first large-scale retailer to implement the same price online and offline.

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< p > 8, reporters saw in Shijiazhuang Suning West beauty shop, a Samsung TV Full HD smart TV, the online price of 9599 yuan, the price of the entity shop is also 9599 yuan.

Sun Weimin, vice chairman of Suning cloud business, said that the price consensus is an important step in Suning's multi-channel integration, marking the full operation of Suning O2O mode.

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< p > it is learnt that the online and offline prices of the Suning line are not only unconditionally parallel to the online price of suning.com online, but also refer to the price of other domestic enterprises such as Jingdong, etc., which will break the myth of "online low price".

In addition, the promotion of this mode can change consumer shopping behavior, break the tradition of weekend promotion, and realize the normalization of retail sales promotion.

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Jin Ming, President of sunning Yun, emphasized that the online and offline prices can not be expressed by "promotion", but rather the beginning of P's long-term basic business policy.

He predicted that this will surely have a profound impact on the future development trend of China's retail industry.

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< p > traditional electric business, or "alternative electricity supplier" (electricity supplier + store business) is coming to the traditional industry with the trend of thunder.

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< p > reporter learned from the interview that since last year, the department stores in Hebei have obviously felt the pressure from the electricity supplier: the market share of mid end cosmetics and Mark Ed Faye's sportswear such as Shao Shu clothing and Nike sportswear has been losing faster.

"China's electricity providers are different from those in Europe and the United States. They have no fixed rules and footprints to follow. Their rapid development can be described as" barbaric growth ", and it has not grown up until the traditional industries want to understand.

Dong Baoming said.

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< p > > strong > complex, surging, multi industry experience and changing traditional shopping mode < /strong > /p >

< p > it is learnt that in the industrial chain of the business, the survival space of terminal operators is squeezed. The economic downturn, inflation, aggressive electricity providers, and more commercial complexes already in the planning and planning are spurting out, making traditional industries facing unprecedented pressure.

"The seats in the VIP showroom can be adjusted, and the audience can lie down and adjust to other most relaxed positions. The music fountain is regularly sprayed to attract children to play here. At the end of May, the world-famous toy store" anti city "Le Tai central shop opened. Recently, the largest catering entertainment group in Taiwan, the leopard shop of leopard, will also open.

On the day of entrepreneurial activities, Wang Guangce, vice president of China Le Tai commercial real estate group and President of Le Tai Center, briefed reporters.

"Our pure commercial area accounts for only 38% of the total of Le Tai. It allows people to experience a larger proportion of relaxation and leisure activities. These formats are symbiotic and value chain. The emergence of complex is the guidance and change of people's consumption patterns."

Wang Guangce, who is a traditional retailer, looks at this new format.

"When Wanda suddenly appeared in Southeast Shijiazhuang, when Le Tai was standing on the busiest section of Zhongshan Road, the new industry had more influence on department stores or supermarkets, which were the integration of traditional industries."

Cao Runting, Secretary General of Hebei Federation of Commerce, said.

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< p > it is understood that Hebei's implementation opinions on deepening the reform of the circulation system and accelerating the development of the circulation industry have been published recently. The opinions clearly put forward the three key contents of the development of Commerce and circulation in our province, one of which is to build a modern city commercial center, and the 45 commercial complexes with an investment scale of more than 1 billion yuan are being focused.

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< p > < strong > "no innovation can't break through" < /strong > < /p >

< p > it is understood that not only is the traditional industry in Shijiazhuang facing the confusion of pformation, so is the traditional retail industry in the whole country, and even the industry admits: collective anxiety.

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Meng Xianghong, vice mayor of Shijiazhuang municipal government, said that in the face of the current grim situation, business enterprises should emancipate their minds, change their concepts, innovate their business models, actively participate in the construction of the night economy, activate the consumer market, strengthen the integration of formats, expand the consumption field, strengthen the team building and improve the service quality of P.

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< p > Xun Zhenying, chairman of Guangzhou business association and chairman of Guang Bai group, once said: when department stores enter the era of meager profits, the mode, orientation and service innovation can break through.

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< p > Xun Zhenying believes that traditional department stores need innovation to cope with these pressures.

First, we should expand the mode of innovation, we should adopt the business plus real estate mode, which can drive profits. For example, Wanda's business mode has a great role in promoting the profit of department stores.

Two, the business model should be built from the traditional counter pool to some direct innovation, including agency, direct acquisition and private brand management.

Three, store positioning and combination also need innovation, do not do a single department store, there should be entertainment, film and television, KTV, catering, supermarkets and other elements, there are various convenience projects, including even one kilometre terminal distribution, door-to-door.

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Besides P, not only the large shopping centers should be comprehensive, but also the stores with thousands to tens of thousands of square meters should be integrated.

The four is to integrate online and offline. Of course, the electricity supplier of entity department store should be different from that of Alibaba and Jingdong mall.

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< p > it is learnt that at present, the department stores in China use their own recruitment skills, such as Wenzhou Yintai, 800 Ping Ping grandmother's home, accounting for 1/2 of catering level, Yintai, Jin Ying, Wangfujing, Tianhong and other pformation shopping centers: Shanghai's three Pacific department stores add more experience formats, and some return to self purchase system.

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< p > it is understood that Shijiazhuang's Northland mall is expanding westward and increasing its entertainment and entertainment industry. The northerner group is also adjusting its business ideas, extending its industrial chain and entering into e-commerce.

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