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    Electricity Providers Prepare For Singles Day Shoe Boxes To Circle Around Xiamen 8 Times.

    2012/11/8 13:31:00 23

    Famous ShoesNikeAdidas

     

    In January 1st 1, it was called the first "singles day" in history.

    After that year, it became a day for some singles to commemorate.

    Today, this "double 11" singles day is a good time for singles to shout for "off the light". It is also a good time to express their love. It is also a carnival feast for the promotion of online shopping.

    Singles Day has become a regular Festival. You can't escape, but you can't hide.

    In this case, open your heart and welcome it. This newspaper today launched the "crazy bachelor Festival" plan, chatting about festivals, gossip, shopping and spending time with you.


    "If we are not crazy, we will be old, and we will never miss you again."

    Li Yuchun's new song, "no longer crazy, we are getting old," describes how Singles Day is, but crazy is nothing more than the tail of youth, as well as the online shopping carnival that the electricity supplier started half a year ago.

    As the largest electricity supplier in Fujian,

    shoes

    The library has 1 million pairs of shoes waiting for delivery, and the shoebox can even take eight laps around Xiamen.


    First half year ahead, ready to meet.


    Last year's "double 11", Tmall's single day trading volume reached 3 billion 360 million yuan.

    This year, Tmall launched a publicity campaign a month earlier.

    than

    Tmall

    Busier and more nervous are the countless electric providers on the platform.

    "We started preparing 2 to 3 months ago, and the goods are ready now."

    PBA cosmetics founder Su Guiqiang said.

    In addition, Xiamen electronics suppliers including all sectors such as spark card and Shang Ke tea products are all ready to meet.


    "We sell mainly Nike, Adidas, Puma and other international first-line brand shoes and garments.

    The official order period is longer than that of the international Brand Company, so this year's shoe store is ready for 6 months ahead of schedule.

    At present, we have purchased more than 1 million brands of shoes and apparel products of 8 brands, a lot more than 3.4 million last year.

    Xu Songmao, the shoe store CEO, almost did not rest, and all his energy was poured into the upcoming "double 11" war.

    What is the concept of the 1 million part? Take shoebox as an example, the about 1000000 shoe boxes are connected for about 380 kilometers, almost around the whole island of Xiamen 8 circles (45 kilometers of Xiamen Island).


    Xu Songmao told reporters that last year, the "double 11" company sold more than 25 million yuan, creating a single day sales record of Chinese footwear business. This year, it is expected to have higher sales. In order to ensure the availability of goods, we have prepared more products.

    "But hot commodities are still hard to grab."

    Xu Songmao said, a pair of 1469 yuan Nike high-end air cushion shoes, "double 11" on the same day dropped to 60 percent off, only 599 yuan, oneself can not help but buy.


    100 people check products 10 hours a day.


    "Every pair of shoes must be inspecting the quality of the assembly line. The workload of these 1 million items only is very frightening: 100 skilled inspectors work 10 hours a day and 50 days to complete the inspection," he said.

    Xu Songmao told reporters that in addition to stocking, a tough task for the electricity supplier to accomplish is quality inspection.

    "You need to take every pair of shoes out of the shoebox and put them on the assembly line. The professional inspectors check the quality of the inside and outside of the shoes, check whether there are quality problems such as thread, color difference, overflow, deformation and so on, and then re pack them back into the shoe box. The good products enter the good warehouse and start selling, while the defective products are put into the defective warehouse and then returned to the Brand Company.

    To ensure that there is no quality problem, and then re package the shoe box to enter the good warehouse to start sales.

    Xu Songmao briefed reporters.


    Usually a pair of sports shoes should be manually manufactured by more than 300 workers in different processes. A certain percentage of quality problems are inevitable.

    For Brand Company or manufacturers, the problem of quality control below one percent has been very difficult.

    In order to solve the problem of possible one percent proportions, the shoe store insisted on putting in a lot of manpower and cost to do the product inspection for customers.


      

    Xu Song Mao

    Frankly speaking, quality inspection may also be careless. Even if the quality problem is reduced to 1/10000, it must be taken seriously.

    Even the shoes of the international first-line brands, even though the workload before the "double 11" is bigger, the company still insists on strict quality inspection for each pair of shoes.

    It is worthwhile for customers to get good shoes and enjoy the shopping experience, even if each pair of shoes cost extra.


    The renewal time is extended to 15 days.


    Faced with the massive influx of people, Xu Songmao will focus on services when he has finished making good products.

    Considering the "double 11" order volume has increased by several times more than usual, and the number of customers needing service also increased by several times, although the after-sales customer service has been increased, it still can not fully meet the needs of customers after processing. For this reason, the shoe store has launched the "double 11 after-sales guarantee card", encouraging self help to replace goods, and extending the time for no reason to return to 15 days. At the same time, hundreds of thousands of yuan have been invested in the return freight insurance for customers, and customers have no reason to return the goods, so they can get the express payment.

    To ensure that during the "double 11" period of the most popular logistics in China, hundreds of thousands of customers can also sit back and relax.

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