Clothing Market In Autumn And Winter 2012

Revealing the interests chain of clothing

This year

There is no "step by step" as in previous years, many brand clothing salesmen confirmed to reporters that some of the styles and prices even slightly lower than last year.

"This year is a difficult year for clothing in autumn and winter, especially due to weather, economic and other factors. The inventory pressure is relatively large, so the price is not up."

A brand clothing agent is rather distressed.

At present, Bela Vera, VERO MODA and other brands are mainly franchising, and agents can get goods directly from the manufacturer's headquarters.

According to an agent, in the apparel industry chain, if the price of a clothing tag is the benchmark price, the raw material cost of clothing will account for about 85% off to 80 percent off, and the design price and storage factor will be about 55% off, and the combined cost of pportation and store can be controlled at around 40 percent off.

However, there will be agreements between general retailers and manufacturers that the price of new clothing can not be less than 25% off to 20 percent off of the original price, usually more than 10 percent off.

Generally, about 20% of the seasonal clothing will be fine or main. In order to ensure more profit margins, the price tag will increase by about 20%, and the discount will be less.

Cotton yarn pulling price lower

Why can this winter clothing be listed on a rare "low profile"? The industry believes that this year, the consumer market is weak, and the price of clothing is too high to sell.

In order to digest inventory as soon as possible, enterprises will no longer raise their prices for new winter clothes.

In addition, the price of raw materials such as cotton has been depressed since last year, which has reduced the pressure of manufacturers.

One of the reasons why prices are not rising.

"Clothing enterprises are producing two quarters ahead of time, and the price of cotton yarn raw materials is falling, so that the factory price of autumn and winter clothing has declined."

Cotton industry analyst Sun Liwu said, "cotton planting area and output both slipped this year. Especially before and after August, some cotton areas in Shandong, Hebei and Tianjin were affected by rainfall, and cotton quality and per mu yield declined.

But most domestic cotton choose to store, so the price will not fluctuate significantly.

At present, the price of cotton is about 18700 yuan / ton, which is lower than that of the same period last year.

In addition, the domestic cotton fabric market has also continued a weak stalemate. Although the mainstream offer increased by 0.1 yuan to 0.3 yuan per metre after the National Day holiday, it has not been matched by volume and the market is still in the doldrums.

Recently, as the stock increased, the mainstream quotation of the cotton mill decreased by 200 yuan to 300 yuan per ton. With the continuous slack of the paction and the tight funds of the enterprises, the price center of the market remained downward.

Textile enterprises are facing the most severe test in recent years.

Under the background of slow demand recovery and long industrial pformation, the textile industry will still be under a lot of pressure and will continue for a period of time.

Consumer spending is more cautious.

After the winter clothing is listed, the residents' consumption will be more cautious under the double pressure of higher clothing prices and higher spring and summer growth.

According to the National Bureau of statistics, the consumption price of clothing commodities increased by 3.7% in September this year, the highest since May.

In the economic downturn, coupled with the relatively high growth rate in the same period last year, the growth rate of clothing sales declined this month.

According to the China National Business Information Center, there are hundreds of key retail enterprises in China.

Statistics show that retail sales of clothing products increased by 10.62% over the same period in September, slowing by 6.10 percentage points from the previous month, the lowest year-on-year growth rate since March this year.

The cumulative growth rate of apparel retail sales in the first three quarters was 11.20%, 0.54 percentage points lower than the cumulative growth rate in the first half of this year, 10.8 percentage points lower than the same period last year.

In terms of retail sales, in September, the volume of retail sales of all kinds of clothing in 100 major large retail enterprises increased by 1.06% over the same period last year, and the growth rate slowed down 3.97 percentage points from the previous month.

From the cumulative growth rate, from 1 to September, the volume of retail sales increased by 1.70% compared with the same period last year, which is 5.06 percentage points lower than that of the same period last year.