Handu Clothing House Launches Children'S Clothing Brand Positioning

It was the first time that children's clothing brand Minizaru was first launched before "double eleven".

Zhao Yingguang revealed Han Du Yi she

Still targeting Han Feng is fast fashion. The target group is boys and girls between 3 and 12 years old.

"MiniZaru is a combination of English and Chinese words, Zaru is Korean pocket meaning, plated into Chinese is small pocket meaning."

Zhao Yingguang explained the origin of brand names.

Zhao Yingguang said that the launch of the children's wear brand will cooperate with Korean children's clothing Brand Company.

Aspects of the design style.

Meanwhile, Han Du Yi house will still insist on buying group development products. At present, there are more than 80 professional product development teams, and cooperate with more than 100 well-known Korean children's wear brands, introducing Hanfeng fashion design elements.

MiniZaru product development for different age groups, covering all seasons products in spring, summer, autumn and winter.

It is understood that at present, the Korean family has many brands, including women's wear HSTYLE, men's wear AMH, and the new on-line children's wear brand MINIZARU.

Children's wear products will continue to follow the brand positioning of handu clothes house Hanfeng fashion.

Han Du Yi said that the development strategy of multi brands will continue in the future.

Han Du Ise (HSTYLE) is wholly owned by Agel Ecommerce Ltd, Shandong.

The brand of Han Du Yi house was founded in 2008, and Han Du Yi house is a famous Internet fast fashion brand in China. As of October 2011, there were 23 business departments in Han Du Yi house, with more than 1100 employees and over 5 million members. It is the representative enterprise of Shandong e-commerce.