Zhou Ting: The Wave Of China'S Advanced Customization To Achieve Brand Upgrading And Innovation

Private custom tide

China's wealth people began to pursue "freedom". They no longer worship.

Logo, but they recognize the big brand of creativity and quality, so low and pure "custom" become the new mainstream of the wealth of people.

The choice of private customization enables the minority to enjoy the brand and the brand upgrade and profit maximization.

In the eyes of the wealth, those who can control the customized brand is the real luxury.

When I was little, I dreamed of becoming rich, so that I could have the freedom of a lollipop.

When I grow up, I find that the road to freedom is so long. First, it is a famous brand bag, and then it is a watch, a car, a suite, a listed company.

Later, it is a dream of its own beach, picking an organic vegetable in its vegetable garden, picking up the carrot to feed the son's favorite pony, and turning off iPad to smell the ink of "the art of life". If so, it is better to play a table tennis ball in the clouds.

Wow, dreaming, pinching your arm, it hurts! I finally understand that wealth has been a big umbrella to support our dream, how big the umbrella is and how high the dream is.

When we swam to the clouds, we find that the end of our wealth journey is actually a paradise for freedom.

I remember Adam Simy said in the wealth of nations.

And freedom is the two greatest gift that human beings can have. "True happiness" is "body comfort and inner peace".

Personal desire for improvement led to their pursuit of the overall economic interests, and created employment opportunities for many people and created wealth for the country.

By the summer of 2011, when the wealth of China is no longer entangled with millions or millions of dollars, the ultimate dream of freedom is not far away.

The next question is, is there absolute freedom? We have long been accustomed to the "freedom" under constraint. Especially when the benchmark of wealth exceeds 100 million, what is the expression of self rather than the proof of ourselves? So a new generation of wealth people has discovered an alternative game -- "custom-made" freedom.

"Privacy" Civilization: customization is due to the spirit of freedom.

Having a name is only the initial stage of extravagance and freedom. Human beings are free to play with the palms, but prove their existence.

The basic expression of breaking away from bondage is constantly thinking about who I am, and who is me, who is the master of life or the slave of a vassal name? Here we are not making products, but products will have the branding of industrial civilization. What we customize is a cultural attitude, and it is a pure self realization.

Under the "custom-made" rule, private ownership is low-key and pure, and the pformation of lifestyle makes itself a free monarch in the twinkling of an eye. Who does not want to do whatever he wants?

First of all, customization is a kind of industrial scale, leading the whole.

The rhythm and direction of market and industry's future development.

As a luxury item in luxury goods, customized representatives are the top level in the industrial chain, covering all industries that human beings can control, custom-made clothing, custom watches, custom jewelry, custom villas, customized islands, customized private driving, customized housekeeping services, customized private banking services...

Everything is in line with the acme, so the established industry standard is the benchmark for all industries to worship.

You love or don't love it, it's all there.

There are no workers here, only craftsmen.

It is precisely because it is a free and creative land, with a strict attitude towards business, which makes high-end consumers think it over and over again, and it has naturally become an example of all shopping malls practitioners competing to imitate and strive to pursue.

In the high-end catering industry, world famous chefs spend their lives in the "Michelin red code". In the high-end wine industry, the big Chateau takes the lead in the wine rating of all countries. In the high-end fashion industry, the famous designer is anxious to be recognized as a senior fashion designer by the Paris Fashion Association.

Precisely because of these advanced

The existence of the standards promotes the development of the whole industry and promotes the progress and development of the whole society.

Customization is also a cultural attitude.

Having a name is only the initial stage of extravagance and freedom. Human beings are free to play with the palms, but prove their existence.

The basic expression of breaking away from bondage is constantly thinking about who I am, and who is me, the master of life or the slave of appendage.

Here we do not customize products, products will have the branding of industrial civilization, we customize is a cultural attitude, is a pure self realization.

In the big way, whether in France or Italy, the custom of high fashion, or the Swiss advanced watch custom, reflects the cultural details of a brand or even a country to a certain extent.

This kind of culture is the sedimentation and edification of centuries of history and art, which will endow the customized products with unique humanistic atmosphere and elegant aesthetic feeling.

Therefore, customization is only rooted in the fertile soil of culture, so as to express deeper connotation and low-key luxury.

From a small point of view, for social upstarts, they customize not only products, but a cultural taste and lifestyle.

Here, wealth is not the absolute value of money, but the relative value of attitude, whether it really enters the core.

The scale of circles.

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Customization is a spirit of freedom, which represents the highest level of artistic creation and free expression in the commercial market.

Under the advanced customization, the designers give full play to their understanding of art and grasp the trend. They express their aesthetic ideas in the creative fashion. Social upstarts can express their form, design, style or function freely according to their own needs and preferences.

Of course, these two freedoms need to be crossed to a certain extent. A high-end customization product is a resonance between consumers and designers at some spiritual level, and it is a kind of same emotional appeal.

The luxury of high profile is so vulgar that they are so obsessed with such an unrestrained freedom that the happiness of customization can not be resisted and can not be extricate themselves.

At the same time, they also firmly believe that the accumulation of life is not customized life.

After experiencing the rise and fall of the wealth index, the weathervane of life has drawn a beautiful radiance pointing to the most essential pursuit, sitting on the wealth and steadfastly fishing instead of eating and dressing in the belly, running the iron horse with pride and running proudly, instead of leading the tired horse in the desert. In the South vineyard of the South France, the 4000 peaks of "mountain peaks" are produced in the vineyard of South France, instead of rushing to the Lafite castle to enjoy the booze. Finally, quietly using the Kiton logo of Naples's sleeve, silently tell the quality of life and the dream of life.

China's custom Craze: minority's frenzy

One of every 1400 people in China is a multimillionaire. There are about 960 thousand million billionaires and 60 thousand billionaires, 4000 1 billion riches and 200 billion billionaires in China.

Besides, how many stealthy rich people are there in China's vast land? Although these numbers account for a small proportion of China's total population, it is undeniable that they have 80% of the wealth power. At the same time, the advanced customization under the former imperial power is still in the elite class, and the personalized demand is so strong in the face of industrialization.

Both are the best evidence for "small world to influence the big world".

Is all this far away? Customization has come to the minority circles of China's wealth circle. This kind of customized influence will become a new benchmark for the new wealth of Chinese society in the new era. The quality of wealth and freedom may be determined by the quality and quantity customized in the wardrobe.

In today's China, winning by volume and winning by price is still a magic weapon for many industries. But with the accumulation of Chinese consumers' wealth and the upgrading of consumption levels, the high value customization of service value will become the deep demand of Chinese high-end consumers in the future.

In the year 12th Five-Year, how to change "made in China" into "China created" and how to move from a world processing plant to a customized factory in the world has fallen on the shoulders of advanced customization.

The development level of advanced customization, which combines creative industries, service trades and luxury goods, represents the pformation of a country's cultural heritage and creativity. Customized brands have become pioneers and pioneers of the trend of the times.

What I really want to ask is, can China have its own custom? Think for a long time, firmly answer: Yes, and we have culture, craft, talent, and

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First of all, the long history of China's 5000 years has provided rich and profound cultural details.

Custom was in ancient China, for example, in the Qing Dynasty, there were "Jiangnan weaving" and "the Imperial Palace building" specially designed for the royal family.

Extensive and profound Chinese civilization, to express in advanced customization, will often be abstracted with some cultural symbols, such as Facebook, blue and white porcelain, peony flower and even martial arts in Chinese red and Peking Opera. These Chinese elements not only make advanced customization richer.

Features also show that China's advanced customization can actually achieve the perfect combination of traditional civilization and modern fashion life.

China's advanced customization must be rooted in the long history and culture of China.

Secondly, China has exquisite traditional handicrafts, such as embroidery, printing and dyeing, brocade.

Only designers should boldly innovate on the basis of inheriting traditional handicrafts and make their traditional techniques rich and flexible.

For example, the "Rose Fang" clothes are good at sewn on shells, pearls, sequins, and so on.

In addition, some outstanding Chinese local designers have boarded the international T platform, such as Guo Pei, Cui You, Gu Lin, Yan Bingbing, etc. these excellent designers specialize in advanced customization in their respective fields.

"Chinese elements, world wind" has become an international trend. "China Chic" has attracted more young and excellent designers to express oriental flavor with Chinese style and Chinese elements. I believe that in the near future, these excellent local designers will push China's advanced system to the international market.

Most importantly, we have a market.

Let's take a look at some exciting figures. One out of every 1400 people in China is a multimillionaire. There are about 960 thousand million billionaires and 60 thousand billionaires, 4000 1 billion riches and 200 billion billionaires in China.

Besides, how many stealthy rich people are there in China's vast land? Although these numbers account for a small proportion of China's total population, it is undeniable that they have 80% of the wealth power. At the same time, the advanced customization under the former imperial power is still in the elite class, and the personalized demand is so strong in the face of industrialization.

Both are the best evidence for "small world to influence the big world".

So what is more suitable than the "custom-made" to meet the aspiration of Chinese rich people? After more than 10 years of luxury concept baptism, they even know more about the taste of consumption and the taste of life.