Holiday Marketing Ideas

Win by surprise

First of all, it must be clear that the unique consumption charm of holidays still exists, especially in the central and western regions where the economy and consumption level are not developed, and the two or three level market.

The key point is that when enterprises are carrying out discounts and promotions, how to highlight your highlights and advantages must work hard on the promotion plan.

When we are selling promotions, member services, integral gifts and lottery tickets, can we start with service and interaction? We should increase the intensity of experience marketing, enhance the theme setting of shopping environment, and implement interactive activities that are similar to the current social or life themes, and create creative interaction.

Battle.

Concentrated blasting

The second problem is a common problem that our enterprises often make. Looking at several promotional methods are good, often used at the same time, the limited funds allocated to different promotional items, such a result often let consumers feel too small sales promotion, and unwilling to export the bag of "real gold and silver."

In response to such a situation, enterprises can make changes to cope with them, merge various activities into one, and increase the intensity of sales promotion.

For example, others are "buy 100 to send 50", and you are "buy 100 to send 100" or even "buy 100 to send 200" as the stimulus effect is much larger.

Avoid its edge

The other is business.

The enterprise can analyze the input-output ratio of the golden week holiday marketing over the years. If it does not have a good effect, it can take the tactics of avoiding its edge to improve its effect.

To put it simply, when everyone is blindly pursuing the golden week holiday marketing, we can take a completely laissez faire attitude without any additional investment.

After everyone has gone crazy, we will follow a follow-up tactic to carry out a surprise attack on a certain weekend. We can choose a fast and effective consumer's desire to buy with a unique promotion style and time.

For example, many enterprises now choose their own shop celebrates and other stages of large-scale promotion, the effect is very good.

However, in the choice of time and the way to adopt, it must be effective and novel, otherwise it will affect the implementation effect.

Of course, such a train of thought is not suitable for all enterprises and needs to be reasonably arranged according to their own circumstances.

With the arrival of the "golden nine silver ten" peak season, coupled with the merger of the eleven Mid Autumn Festival this year, it experienced a bleak first half of the year.

Businessmen are all ready to fight.

Terminal display is a topic that is not enough.

Exhibition of special area

The area can be regarded as a reflection of the comprehensive strength of the manufacturers.

It is also a sales area that the manufacturer promotes the brand image and promotes sales volume.

The area can be regarded as "consulate" and "state China".

The manufacturer can make full use of the geographical location, pedestrian passage and terminal display to make the terminal display well.

Therefore, when making a presentation, we must pay attention to strictly prohibiting the suspension of non company's own publicity materials in the special area; make full use of the resources of the backplane and image wall of the special district, create a holiday atmosphere, and display the sales atmosphere; display the main push products in the counter facing the main channel of customers; make posters with special price products and depreciate products to the most prominent positions in the area; put up gifts in the special area, extend the customers' sight as far as possible, stretch the customers' viewing distance and attract customers' attention; guide buyers can distribute leaflets in front of their own districts, giving full play to the guidance and referral function.

Suspension of banners and banners

Generally speaking, hanging banners are not allowed in shopping malls in big cities because they are beautiful.

But in the two or three tier market, the promotion effect of banners and banners is still obvious.

The requirements for banners and banners are as follows: the best place to hang is the front and the front of the store; the outside walls of the counters and the facade walls behind the counters are also very conspicuous; the colors of the strips are generally yellow or blue, and can be used to highlight the sales promotion in an explosive way, so as to arouse customers' special attention.

Display of gifts and stacks

The purpose of putting gifts and stacks is to attract people's interest and induce customers to come shopping.

Therefore, we should make the following points in the display of gifts and stacking: gifts can be stacked together with products, so that customers can instantly understand, avoid the trouble that salesmen need to explain, and let the customers have an intuitive feeling.

Maybe some customers are buying products with gifts.

In this way, gifts become silent salesmen.

And stacking should be stacked in front of the counter, so as to foil the atmosphere of the store. When it is safe, pile up will be taller and more conspicuous. The gifts and stacks can be put together properly, but the gifts should be placed on the top of the pile so as to highlight the gifts.

Poster posting

Poster posting is a relatively big learning.

Therefore, poster is the best and the worst propaganda tool.

In the terminal, basically every manufacturer has printed endless poster.

Poster is good because poster posting is easy, large area, more conspicuous, can collect holiday promotional information.

It's bad because the poster is an easy substitute. Now you put up your promotional poster. When you turn around, there will be other salesmen or salesmen coming up, or you can tear up your poster and put it in the trash can, or you can put up his poster on your poster and cover your stuff.

Therefore, how to post holiday promotional posters is a headache for salesmen and promoters of many manufacturers.