Valley Yazaki Men Wear The Way Of User Experience

It is understood that in 2011

The company's "trial water" online distribution and retail business will go through 20 million yuan. This year, the marketing plan and target will be distributed through multiple network platforms in B2B and B2C mode (including wholesale and distribution under the online promotion line) and retail will break through the 60 million mark, which is expected to be flat with the total export volume of the company this year.

As early as 2010, valley Yazaki company has begun to establish a marketing system coexisting with three marketing modes, namely, network marketing, foreign trade export and domestic market distribution. In 2011, the first battle was successful, and tavaki, which touches the sweetness of the net, was established in the brand management strategy in 2012. It was determined to make Valley Yazaki GUEQI become an urban fashion trend with more brand influence.

Brand.

In order to successfully achieve the brand strategy and marketing objectives in 2012, Gu Yazi has formulated a series of brand strategy management plans and marketing promotion plans that meet the actual needs of the company, which are mainly manifested in the following two aspects:

On the one hand, we should speed up the process of branding, upgrade the brand strategy, and upgrade the brand strategy, from the brand, product, marketing, emotion, brand integration, functionality and so on. We will take different brand positioning to form a unique selling point, so as to lock the target consumer group. Taking marketing experience as the focus of upgrading, we will attract customers through the experience of the development and design, product quality, production process and precise description of the baby, so that customers can enjoy what they want without leaving home, and focus on quality and service, take user experience as the starting point to achieve brand value, appeal for the core values of brand, and upgrade the brand.

On the other hand, while maintaining the coexistence of three marketing modes, such as network marketing, foreign trade export and domestic market distribution, we should increase the construction of network marketing platform, optimize every network platform of Valley Yazi GUEQI, and regard the Internet as the main window of brand communication, integrate various media resources, and carry out multi-directional brand publicity and promotion.

We will make more use of event marketing to promote brand communication by means of paper media and network media, and quickly enhance brand image and brand influence.

According to Lai Xianping, chairman of valley Yazaki company, on September 9th -11 three days of 2012 Hangzhou online fair, Gu Yazaki is still highly recognised and praised by the exhibitors and the audience on the basis of the unique style of the booth's image and fashion, personality and quality, and has attracted the attention of the industry and the media.

Lai Xianping said that in the daily brand promotion of Valley wing Qi GUEQI, online products attract the brand audience mainly through product accurate description and popular keyword search ranking, and strive to make GUEQI Valley yasaki LOGO search ahead naturally through station traffic and outside station traffic.

Station traffic generally refers to the promotion of traffic (through-train, diamond booth, etc.), activity flows (gold coins, Juhuasuan, daily specials, etc.) and regular search traffic. Outbound traffic generally refers to Amoy, blogs, SNS, micro-blog, etc. we often use Tencent micro-blog and Sina micro-blog to focus on social news hotspots and interact with Valley fans and bloggers to attract more traffic, so as to enhance the attention of target groups to GUEQI and promote user's desire to purchase with user experience OK.

actually

It is based on product quality experience plus excellent communication and communication skills. Popularly speaking, user experience is to have very good products, very good service, and very good communication ability.

This requires the electricity supplier to make the virtual things real, and do well in every link, so that customers can be recognized and the core competitiveness of enterprises will be recognized by customers.

In a sense, the core of online brand building is product strength, which is equivalent to a "shell", and brand is only "sugar coated" on the top of the product.

Only if you shape your product online and achieve a good user experience, will your brand continue to escalate.