Shanghai IFC Shopping Mall Glory And Splendor

During the National Day golden week,

IFC shopping malls give customers the national intangible cultural heritage - fine gold technology flower silk mosaic art exhibition, silk mosaic is the top eight of Yanjing, because of its rare materials, complex technology, for the imperial court has always been used.

In addition, the IFC Mall in Shanghai has prepared a series of colorful and honorable hospitality for the customers, including the limited edition shopping bags of Lovisa Buffet, a new French Lovisa, and CLARINS (CLARINS) facial and body care.

The National Day Surprise prize is also included: CARAT* senior jewelry set, Eternal Beauty perfume suit, McDonald's cash coupons, etc.

And during the eleven golden week, customers who come to Shanghai IFC shopping mall can enjoy the wonderful music and dance performances.

Miss Feng Xiuyan, general manager of Sun Hung Kai Real Estate Group, said: "Shanghai IFC shopping center is adhering to the spirit of" building a home with the heart ". It will create a quality and comfortable shopping atmosphere by holding exhibitions and activities of various kinds of literary and artistic atmosphere.

To celebrate the 63rd anniversary birthday of People's Republic of China, we have held a magnificent mosaic art exhibition of fine gold arts and crafts to carry forward the national culture.

The spirit content of the exhibits is unified in the interpretation of a modern way of China's intangible cultural heritage, and it is presented to audiences through a variety of artistic means through innovative ideas and creative means, combined with exhibitions and live presentations and multimedia.

Mr. Huang Zhisheng, chief executive officer of Sun Hung Kai estate Shanghai IFC store, added: "at eleven

During this period, not only can we enjoy the rare rare gold art silk mosaic art exhibition, customers can get multiple shopping discount rewards, including the most famous fashion designer of the world limited edition shopping bags, shopping experience can also experience the famous nursing brand's body care, more brilliant jewelry sets, romantic rich fragrance and many other honorable courtesies.

It is hoped that customers can feel different shopping pleasure in this festival.

The silk mosaic inlaid treasures show magnificent national essence and brilliance.

In order to highlight the elegant style of Shanghai IFC shopping mall and the location of an international shopping center, this exhibition will feature exquisite silk mosaic inlaid gold crafts exhibition.

The silk mosaic is vivid, with complex patterns and excellent production. It combines many dynasties, multi-ethnic religious, cultural and other factors, and forms unique handcraft and modeling features. It is unique in the world's arts and crafts circles.

Now, this technology with a long history, complex techniques and exquisite techniques has been incorporated into the national intangible cultural heritage protection project in 2008.

From September 25, 2012 to October 21, 2012, its elegance and splendor need to be savored.

This fine gold art exhibition will display 12 pieces of silk inlaid handicraft by Bai Jingyi, the master of national intangible cultural heritage of filigree mosaic.

The representative inheritor of the national intangible cultural heritage "filigree mosaic" has nearly 70 years old master Bai Jingyi engaged in jewelry and Desk Art Design for nearly fifty years. It is the oldest designer in China's craft design circles, and has made remarkable achievements in the inheritance and creation design of "flower silk mosaic" technology for many years.

In 2008, master Bai was rated as the representative successor of this technique.

His works, while inheriting the essence of Chinese traditional culture and art, are creative and lively. They form their own unique artistic style. Their works have participated in many design competitions and exhibitions at home and abroad and won many awards.

"Feng Ming Zhong", designed by master Bai Jingyi, won the best design award in the diamond jewelry design competition in Southeast Asia in 1983. So far, it is the highest authoritative award in China.

Her work was once the top of the United States.

The magazine Robo report is one of China's ten largest emerging luxury brands.

Silk mosaic, also known as fine gold technology, is made of fine gold, silver, copper and so on.

As the top eight of Yanjing, silk mosaic products are exquisitely carved.

Large ornaments, drinking utensils, tea sets and other collections, small to jewelry, silk mosaic can be applied to it, it can be said that the eight most widely used art.

In the Qing Dynasty, many palace works of art, in order to show their symbolic status and wealth, often embellished with gold thread. The filigree people also did their best to show the beauty of the material quality of gold and silver materials with the finer carving of hair.

In order to cooperate with the overall promotional activities of the "glory and splendor scene", IFC shopping mall in Shanghai also launched a number of consumer discount rewards activities to enable customers to enjoy the fun of leisurely shopping outside the festive atmosphere.

During the period from September 28, 2012 to October 7, 2012, customers visited Shanghai IFC shopping center to spend 2000 yuan or more on their shopping. They had the chance to replace the limited edition shopping bags of Lovisa Burfitt, a new generation of French Lovisa.

If you spend 20000 yuan or more, you will have the chance to renew your face and body care for CLARINS (CLARINS).

From September 28, 2012 to October 7, 2012, the same day

A total of 1000 yuan or more can take part in the "National Day Surprise prize" raffle event, and get the CARAT* senior jewelry set, Eternal Beauty perfume suit and McDonald's cash coupons.

Colorful rewards, honorable gifts, can not be missed.

In addition, during the period from September 23, 2012 to October 22, 2012, people's Bank of China card owners came to Shanghai IFC shopping center to spend 2000 yuan on the single day credit card of GF bank credit card, so that they could receive a sweet romantic GODIVA chocolate.

On the same day, a total of 4000 yuan was awarded to SWAROVSKI, which was awarded a beautiful SWAROVSKI pillow or crystal chessboard. On the same day, it cost 6000 yuan to get a Furla bag or makeup bag.

In addition to the above honorable courtesy, Shanghai ifc mall has been interacting with customers through various channels.

During the period from October 1, 2012 to October 5, 2012, customers participated in the "pleasant autumn and exquisite heart" activities organized by the official micro-blog of Shanghai IFC Mall, that is, the chance to win a Folli Follie packet.

In addition, lucky customers who receive short messages during the event can also get a nice gift.