Building The Inherent Advantages Of Regional Brands

In the major shopping malls of the country, Shenzhen

Everywhere, "an Li Fang", "Fei Ni Di", "Ma Tian Ni", "Ma Si Fei", "Song Li Si", "Na Er Si", "Jesse", "Deng Hao", "Providence", "Ladies' house", "Mu Lan", "Yi Hui Lan", "Yi Hui Hui", "O brino" and a large number of well-known national brands, which are widely favored by consumers nationwide, have gathered in Shenzhen. Shenzhen has become the base of women's clothing brand collection, and the construction of women's wear regional brand has inherent advantages.

Shenzhen garment industry started at the beginning of the establishment of the special zone. In the 80s of last century, it moved rapidly along with the garment industry in Hongkong. After the middle low tide in 90s and the consolidation in the beginning of this century, a good situation of sustained, healthy and rapid growth has been formed.

In 2006, Shenzhen garment industry owned about 400 thousand kinds of production equipment, of which foreign imports accounted for about 94%, and domestic equipment accounted for about 6%.

The overall technical level and processing level lead the country.

More than 100 internationally renowned brands are processed in Shenzhen.

Among them, Shenzhen women's clothing is the most important part of Shenzhen's clothing industry, and the number of enterprises and output accounts for about 70% of Shenzhen's clothing industry.

While the size of the women's clothing industry in Shenzhen is expanding, the industrial structure of the women's clothing industry is becoming more and more reasonable, the structure of the product is clear, the industrial chain is complete, and the market structure has changed from export to internal and external sales.

At the same time, the popularity of Shenzhen women's clothing brand in China also keeps pace with the traditional clothing regional brands such as Shanghai, Beijing, Wuhan, Guangzhou and so on. The construction of women's clothing regional brand has obvious advantages.

These advantages are mainly reflected in the following aspects:

Industrial cluster development has made Chinese women's wear manufacturing base.

Relying on the perfect location advantages of the garment industry in the Pearl River Delta, Shenzhen has set up a brand-name women's clothing industry gathering base, which integrates clothing high-tech and product development, clothing production and processing, storage and logistics, display and sales, and professional training, so as to give full play to the advantages of industrial gathering.

In addition, Shenzhen women's clothing has all kinds of national reputation including "good quality" and "new style".

Actively use international brain to keep up with international fashion.

。

Shenzhen entrepreneurs pay great attention to learning from the styles and ideas of French Paris and Italy Milan fashion designers. They take the lead in keeping pace with fashion trends and firmly grasp the trend of international fashion development. For example, the women's clothing enterprises in Shenzhen, such as gurus, ATT, and so on, were employed five years ago to invite the famous fashion designers of France to be artistic directors.

Give full play to international

The designer's ability to create and design fashionable fashions that are consistent with the Chinese aesthetic standards and conform to the trend of international fashion development.

Fashion design is fashionable, showing fashion charm.

The unique advantages of opening to the outside world and adjacent to Hongkong make Shenzhen attract a large number of foreign women's clothing brands for OEM production very early, so that the Shenzhen women's clothing industry is in the leading position in the world.

The brand women's clothing made in Shenzhen has become a school in China because of its strong popularity, fashionable style and unique fabrics. It has become a prominent brand of women's clothing in China's women's clothing.

Immigrant cities and neighboring Hong Kong and Macao create the diversity and internationalization characteristics of brand style.

As Shenzhen is an immigrant city, entrepreneurs and fashion designers come from all over the country, and a considerable number of Hong Kong, Macao and Taiwan enterprises have settled down in Shenzhen. This constitutes a unique cultural diversity of the immigrant cities on the basis of cultural genes. This cultural diversity also has the individuality and differentiation of DNA nature in the brand connotation and design appearance. This constitutes the unique brand style and a hundred flowers bloom of Shenzhen women's clothing. Compared with other cities, this constitutes the special advantage and competitiveness of Shenzhen women's clothing.

In addition, the immigration culture in the new economic and cultural soil has also become a "shared" phenomenon of culture and a huge tendency to form an international style directly.

Therefore, regardless of the level of brand, Shenzhen women's clothing can see its obvious international style, which is why Shenzhen women's clothing can be easily sold throughout the country.

Products focus on Personalization

The designer's brand is beginning to show itself.

In the international fashion world, the most high-end brand is designer brand.

Because designers' natural personality, aesthetic values and values directly affect brand style and constitute distinctive brand differences, it is easy to form a fixed consumer group that is compatible with this difference.

Shenzhen women's clothing industry has emerged a number of distinctive designer fashion brands. The famous designer Luo Zheng and Liang Zi of Shenzhen have won the highest award in China's fashion design industry -- the Golden Summit Award, which is an excellent representative of Shenzhen's designer brand.

Moreover, a city has two Golden Summit awards, which is the only one in the country.

The government has created a relaxed environment to actively guide the healthy development of women's clothing industry.

The Shenzhen municipal government has created a favorable environment for the development of the garment industry in Shenzhen.

By setting up industrial gathering base, introducing relevant policies and measures to encourage development, holding various exhibitions, and supporting enterprises to participate in exhibitions in the mainland, including some foreign countries, and constantly expanding their external influence, they have established a good image for the women's clothing industry in Shenzhen, created a favorable environment for development, and actively guided women's wear brand enterprises to become bigger and stronger, and promoted the rapid and healthy development of women's clothing industry.