Women'S Trousers In The Warring States Era

Before 2000, there were various items and complicated items.

In the industry, women's trousers are only a small subject at the edge.

Today, emerge in endlessly.

Brand has become a new industry, with its low operating threshold, good product stability and sustainable development space, it has become a landscape in the clothing industry.

Because of the difference between the body shape and consumption area of women's groups, the industry of women's trousers industry has also become a regional industry in the early stage.

According to the regional objective environment and economic development, the style is different.

At present, the women's trousers that have been formed and need further regulation and development in China are as follows:

The wide range of women's trousers, with the style of "Jeans", can be regarded as the "originator" of the domestic pants industry. Since the late 80s of last century, the "made in Guangzhou" has always meant the guarantee of fashion and quality. The combination of wholesale and agency is a common way of operation, especially in batch.

Some brands such as "Bestn" and "Mickey" have also had a good market reaction.

Guangzhou's Haifeng took the lead in the market and built the first production base for women's trousers in China. At the height of its prosperity, there were thousands of manufacturers entering, not including private shops that were not registered, and 20 years of dominance in the women's trousers industry.

After 2003, the "Yu pie" trousers began to emerge. M·SUYA, Ya Li Da, ESEY and so on called the whole country.

With the "Classic" steady and mature style, it has been popular in Northeast China, Northwest China and other places.

By 2005, according to incomplete statistics, there were 500 large and small production factories.

With the continuous improvement of manufacturing technology and integration of various elements, coupled with standardized brand operation and national chain access mode, "Yu school" women's trousers can basically compete with "Guang pie".

The rise of "Yu pie" women's trousers has created a myth that clothing products come from behind. It also greatly stimulated the nerves of clothing owners in the central and western regions. The Shanxi women's trousers were attacked in a high-profile manner of "Collection". Songs, Yao, Mu Yi, ugly and Zhuang Li quickly appeared in the markets all over the country.

The production base of Shaanxi Women's trousers is not too concentrated, except for the eastern suburbs of Xi'an, Changle slope and Baoji's new garment industrial park.

The women's trousers industry in these three places complements and promotes each other in different styles, and it also stimulates the economy of women's trousers in other areas.

First of all, Hangzhou women's trousers, Hangzhou women's clothing has always been well-known in the country, but during the "cold current" period, there was no breakthroughs in the reputation. The brand of women's trousers, "Wan Zhi Guan", has been living alone and developing solitude.

In early 2008, some of the women's trousers in Hangzhou, such as city Milan, Yuli beauty and elegant demeanor, were eager to expand the regional market.

At the same time, Shijiazhuang is also unwilling to lag behind. Men's trousers are in high tension with the stone lions. Women's trousers are more ready to make a move. All kinds of names can't be called out, but Chi Yi and Meng Ni Fei have begun to race.

Beijing's trousers, Fushun and Dongyu Hong, are the names of the Beijing school directly.

Some women's trousers production bases in 70s and 80s, such as the West Liu in the northeast, also experienced changes in "veteran pformation", trying to keep pace with the times.

Not to mention other low-end distribution centers such as Zhuzhou and Changshu.

How to lead each other

Because women's trousers are the ancillary existence of women's clothing, there is no obvious style or positioning. Most of them are matched with the upper garment in terms of fabric and quality. They are not the mainstream of the clothing industry. They are designed to meet the needs of leisure and traditional costumes, and rarely achieve the innovation, integration and promotion of women's pants.

As a matter of fact, although women's trousers industry is separated from local governments and local brands are starting to rise, it is a good opportunity for us to build up brand names.

It is possible to subdivide women's trousers from the following aspects.

In order to develop in the long run, first of all, we must pay attention to the positioning accuracy and quality details of the products. No matter which factions are the women's trousers, the trousers are always two legs. It's just the style, the length, the fabric, the style and the technology of the products.

Therefore, local women's cards must have local characteristics, such as Guangzhou panties, and consumers all know that buying jeans and casual trousers to Guangzhou is better. Because Guangzhou's trousers are more colorful and the technology is advanced, it is the fashion frontier. The popularity of nail beads can develop hundreds of patterns of bead, fashionable embroidery and thousands of embroidery, and the originality of all kinds of wash water technology comes from Guangzhou, so this has formed the style of widely distributed women's trousers.

Why can women's trousers rise in Zhengzhou? It is to identify the blanks of the wide school ladies' trousers, cater to the needs of the market and consumers, seek the way of life in the design and production of chemical fiber trousers, and the advantaged logistics advantages, cooperate with the advanced marketing concepts, and make full use of the form of chain affiliation, so that they can rise rapidly and be recognized by the terminal.

Then the trousers and jeans of Shaanxi.

Chemical fiber pants are available, but if consumers want to pay more attention to higher quality and taste, they can only go to some high-end shops, such as white-collar, brother and so on, high-end brands, a pair of trousers more than 1000, can the ordinary people afford it? Is the high-end brand pants more style? Not necessarily.

The high-end will focus on the development of women's upper garment, and high-end brands will not create a single brand.

Shaanxi's women's trousers are positioned on this survival point, neither the luxuriant and cumbersome of Guangzhou's trousers, nor the monotony of Zhengzhou's trousers. Instead, they create the luxury of the populace, satisfy the needs of the market and the consumers, and complement the women's trousers of Zhengzhou Guangzhou, so the women's trousers in Shaanxi also find the right way of thinking.