The Innovative Way Of Hangzhou Silk Dress

Statistics show that there are more than 6000 silk enterprises in Hangzhou, which run various silk fabrics, silk garments, silk handicrafts, silk raw materials and all kinds of textiles, which are exported to Europe, America, Southeast Asia and Hong Kong and Taiwan. It is a "gold card" of Hangzhou. However, due to the reduction of textile export rebates, the rapid appreciation of RMB, the subprime mortgage crisis in the United States and the rising prices, the textile and garment industry is facing unprecedented difficulties. Hangzhou's silk production enterprises are also facing a new round of tests.

It is understood that Hangzhou

Although fame is widespread, most of them are for export, and domestic sales account for only a small part.

Zhejiang Kai Xi Ya international Limited by Share Ltd is a leading manufacturer of silk in Hangzhou. Last year, its sales volume reached 6 billion 400 million yuan, of which foreign trade accounted for 99%, while domestic sales accounted for only a small proportion of sales, while the domestic consumer market still had much room.

According to the survey, at least 20% of the large and medium-sized cities in China are willing and able to afford high-grade silk.

Since the beginning of this year, many garment manufacturers in Zhejiang have adjusted the market share of foreign trade and domestic sales. In order to create brand image in China, some enterprises have begun to "test the water" in the Southeast Asian market, and achieved good results.

Jiang Lin Feng, general manager of Zhejiang Katy clothing Limited, told reporters that adjusting the proportion of foreign trade and domestic sales and establishing their own brand is the best way out, but the brand has to be picked up from the domestic market.

The 2008 Beijing Olympic Games is an excellent opportunity to expand the domestic silk market. It is also a good opportunity for China's silk brand to go to the world. The domestic market of Hangzhou silk fabrics such as Wan Shi Li has already formed a certain scale.

In a sense, the domestic market has become an important market to support the development of silk and women's clothing industry.

Radiation in major cities

Hangzhou has always attached great importance to the silk industry and the construction and development of the silk city.

Yesterday, 11 famous silk brands in Hangzhou, China's Silk City, went to Chongqing to attend the 3 day "2008 China fashion brand exhibition", including the famous silk brands such as Kay hi ya, Wan Shi Li, Daly, Xia Xia and other famous brands in Chongqing.

Their purpose is to radiate products to Yunnan, Guizhou, Sichuan, Tibet and other places through the Chongqing intermediate port.

"Chongqing people for

It is very particular. Chuan silk is a top quality silk material. It is very popular with silk manufacturers. This exhibition is mainly aimed at expanding the influence of Hangzhou silk in the western region. Relying on Chongqing port to radiate most parts of the western region, Hangzhou silk is going to "go out" and build a flowing silk road and a network silk road.

Huang Wei Cheng, head of Hangzhou China Silk City, said in an interview with reporters.

It is understood that as early as June 22nd this year, the Hangzhou China Silk City Management Committee has already made 22 silk production enterprises such as Du Jinsheng and Xi De Bao to Jiangsu to attend the "Hangzhou silk Jinling show and brand promotion conference" held in Nanjing, and achieved good results. At present, Hangzhou silk has been sold in Nanjing.

According to the introduction, the "mobile Silk Road" plan will be distributed in major cities throughout the country, and will soon be shown in major cities such as Xi'an, Beijing and Harbin.

Building China's silk house

Hangzhou has been making efforts to build the silk capital of China.

As early as 2005, Hangzhou held a working conference on "promoting the silk house and building women's clothing", and issued some opinions on carrying forward the "Silk house" and creating "women's clothing capital".

After several years of development, the comprehensive strength of women's clothing industry in Hangzhou has been enhanced, the scale of enterprises has gradually expanded, and the brand-name products have been increasing.

At the beginning of this year's work conference on silk and women's wear industry development, Wang Guoping, Secretary of the municipal Party committee, stressed that the next step of Hangzhou silk development strategy and work is to implement the brand strategy and further promote the pformation and upgrading of Hangzhou silk and women's clothing industry. Hangzhou should be the center for the design, research and development, standards, education, exhibition and sales of Chinese silk and women's clothing, so as to become the center of Chinese silk and women's wear brands.

By the end of last year, Hangzhou silk and women's clothing industry had 10 famous brand products and 4 famous trademarks in China. Compared with the total more than 2400 textile and garment enterprises owned by Hangzhou, it is still not enough. It needs more famous brand products and well-known trademarks in China, and then creates world famous brands and well-known trademarks.

Although Hangzhou's silk production enterprises are still difficult at present, the reporter learned from the recent Hangzhou silk dress industry development conference that this year, Hangzhou will "open up one side, take a glance and support one" for the silk dress industry, helping enterprises successfully tide over the difficulties and usher in a new round of development opportunities.

In addition, Hangzhou will also introduce a batch of domestic and international first-class manufacturing enterprises, pfer a number of silk enterprises, cultivate a number of Hangzhou silk and women's clothing brand driven enterprises, adjust the industrial structure.

And continue to hold "China's outstanding women's dress designer discovery plan", the selection of 6 outstanding fashion designers each year, invested 4 million yuan, sent to France to study, further implementation of the Hangzhou and France High Fashion Association strategic cooperation agreement.

It is understood that in order to build the Chinese silk house, Hangzhou will also form a strategic cooperative relationship with the relevant provincial and tertiary institutions and research institutes, create a cultural creative park for garment design, reduce the threshold for entrepreneurship, and organize the Silk Fair and women's wear exhibition to promote the positive interaction between city brand, industry brand, enterprise brand and product brand.