Ningbo Women'S Wear Breaks Through "Festival"

"This year's

Degree and degree of internationalization have been improved. From the press conference, we can see that Ningbo women's clothing is good at learning.

Taiping bird clothing brand conference just ended, the city clothing association secretary general Zhang Xiaofeng expressed his views to reporters.

"The various styles of clothing we have released have been synchronized with the European trend."

Taiping bird company official told us that the costumes of the conference were all set up in Italy's design studio, and the French designer buyer returned to the headquarters of Ningbo after the fashion craze in Europe, which was designed by the team of headquarters designers.

There are still many enterprises that start the brand by clothing festival.

Ningbo AI Sheng Garments Co., Ltd., which has been mainly engaged in foreign trade processing and OEM production, has brought its own "Steve&Vivian" women's clothing brand to the clothing festival.

"The survival space and profit of OEM are getting smaller and smaller, and the company has put the strategy of enterprises into independent licensing."

Wang Lan, executive director of the company, told reporters that in 2006, the company invested about 4000000 yuan to register the "Steve&Vivian" women's clothing brand in Europe, and set up a design studio in Italy and Ningbo.

In September of this year, Ningbo Huayi clothing suddenly changed its face, renamed the Fei Ge group, and also held a FIOCCO (Fei Ge) high level women's wear conference at the clothing festival.

Shi Yun, chairman of the group, told reporters that the FIOCCO brand originated from Europe. It was the group's cooperation with international brands. The company is also preparing to invite several Italy designers to join together to integrate various resources to seek the leap of the enterprise.

The responsible person of the Municipal Economic Commission said that the former "foreign clothing factory" has accumulated enough strength through OEM, and the conditions for its own brand are ripe.

Shi Yun told reporters that 15 years of OEM enabled enterprises to have enough strength to cultivate FIOC-CO brand, and the company will persist in "walking on two legs" for a long time, making money earned from foreign trade in the cultivation of brand.

"Going out is the development direction of Ningbo women's clothing."

Zhang Xiaofeng said that a large share of the Ningbo market is now occupied by women's clothing in the field.

As a matter of fact, Ningbo women's clothing has long been expanding outwards and opened its stores to all parts of the country.

Taiping bird's clothing has more than 800 stores in all parts of the country. It has opened 5 stores in Hangzhou, and it has been publicly challenged to "see Hangzhou in Chinese women's clothing".

At the end of 2004, Bo Yang Group invested about 50000000 yuan to hold the holding of Hangzhou walscardan women's clothing company, which was known as one of the "five golden flowers" of Hangzhou school women's clothing. After the first injection of 20 million, the Ningbo garment enterprise was the first to acquire the large Hangzhou women's clothing enterprise.

According to the insiders, Hangzhou has more than 400 brands and more than 2000 women's clothing enterprises.

For those who want to come back from behind, similar capital operation methods such as Bo Yang will make Ningbo women's clothing have a higher platform as a starting point.

4 bottlenecks need to be broken through

"Ningbo

The key to the backwardness is the imperfect industrial chain.

Municipal Economic Commission experts pointed out that this is the biggest bottleneck in the development of women's clothing in Ningbo.

Many women's clothing enterprises reflect to reporters that at present, accessories and accessories can not meet the needs of enterprises, and they need to purchase large quantities in the field.

At present, Ningbo lacks not only a large base of surface accessories, but also a lack of enterprises specializing in the development of accessories for women's clothing.

In Zhang Xiaofeng's view, the long-term industrial base based on men's wear led to the fact that women's talent could not stay long, which was also one of the reasons why Ningbo women's wear was lagging behind.

"Especially some excellent talents feel unaccustomed to the climate."

He believes that professional women's wear design talents are very scarce in Ningbo, and high level and professional women dress marketing talents are rare.

"Ningbo women's clothing enterprises need to innovate in marketing mode."

Zhang Xiaofeng thinks that Taiping bird has opened 9 stores in one commercial area, and 3 of them have more than 1000 square meters.

This is unique among other cities and other garment industry clusters in China.

"This practice is the embodiment of courage and the accurate grasp of the market."

He thinks, "let people who visit the Tianyi Square can see the Pacific bird. This kind of marketing mode that covers the consumers is an innovation."

In addition, unlike Shanghai, Beijing and other cities, some of Ningbo's garment enterprises are slow to respond to the market and are not timely enough to grasp the trend.

"Only by leading the trend can we occupy the market."

Zhang Jiangping, chairman of Taiping bird group, has a deep sense that the products of foreign garment enterprises only need 20 days from design to sale, while domestic enterprises need at least 90 days.

Today, "Taiping bird" has worked hard to "keep on average more than 10 new products every day" to keep pace with the changing demand of consumers.