Innovative Design Has Become The Key To The Development Of Medium And High Class Men'S Clothing Enterprises.

It's easy to find such a phenomenon when buying men's business suite in department stores.

It's like a mold coming out.

For the middle class men's "public face" problem, the famous domestic economic and cultural scholar anxingben pointed out: "there are three reasons for this problem: first, the phenomenon of homogeneity of commercial men's clothing is very serious; the two is the lack of personalization in the commercial men's clothing brand positioning; three, the main consumer object of business men's clothing now has changed greatly from age, but the product has maintained its original status, which makes business men's clothing only rely on discounts to stimulate sales."

In China, there are few business men who don't know.

"It came from the early 80s of the last century when the Satchi family came to China and was as popular as LV today.

In the face of the middle class men's clothing was accused of "public face", Satchi international "active young", the first to break through, the move was once questioned by peers: classic is not easy to fashion.

Although the main force of the new business group has gradually changed into "70 after" and "post-80s", many old men's clothes still use the product positioning 10 years ago.

These "do nothing" brands believe that existing consumers have formed a sense of interdependence among them. These consumers have established trust in brands, and the brand is unwilling to risk giving up the group, which makes these brands become more and more old as their consumers grow older.

At the just concluded meeting, the young and fashionable Satchi international was unanimously sought after by the dealers. The order quantity increased by 50% over the same period. The voice from the market completely drowned out the voices of previous doubts, causing great shock in the industry.

Lu Huangbin, chairman of Satchi International China and chairman of Shanghai Chi Nen dress, believes that as the market cake grows, competition will become increasingly fierce.

When consumers become more rational, it is inevitable that Brand Company will become more professional.

To this end, for the middle and top grade men's clothing brand, if we want to seek breakthroughs, we must first learn to improve the ability to develop products.

Secondly, we should clear the style of the brand and get rid of the shadow of homogenization.

Third, clear operation of terminal stores, increase the development of parent shops, and increase single store business.

Service operation capability.

Fourth, the enterprise should innovate in the mode and improve the operation ability of the management system.