Women'S Wear Marketing Skills: Decoration Of Boutique Women'S Wear Shop

For boutique women's clothing stores, there are many factors that affect their success. It is not only necessary to consider some factors that must be taken into account, but also how to choose a brand. So what factors deserve attention? In addition to the store location and source of goods, there is another very important factor, that is, the store renovation Display.

Good decoration of boutique women's clothing stores can bring you many customers, but decoration is a complicated thing. There are too many details, such as schedule, project budget, qualification of decoration company, etc. If you want to make a partial change, you often communicate with the decoration company all day long. Therefore, many people simply perfunctory, or casually paste a few pieces of crepe paper on the wall, or randomly choose the wall color, and paint the shop with insufficient light into a dark green wall. As a result, it seems from the outside that there is no light on in the shop, and consumers are not in the mood to go in.

decompose Boutique women's clothing store The method of surface decoration process may make many people feel troublesome, but many clothing stores adopt the method of contracting labor instead of materials when decorating. In order to save money and ensure the quality of decoration materials, most of them buy them themselves. By using Ai Tong's method, the work did not increase much, but there was at least 1000 yuan of investment left. This may be the net profit of the first month of operation for small and medium-sized investors who are not well off, so don't underestimate the various ways to save money in decoration! So how can we save money and do a good job of decoration and display?

1. With the same color matching, the clothing store manager can help people to put clothes of the same color system together, which will give a very comfortable feeling. Pay attention not to put clothes of the same style and length together in the same color system matching, so as not to make people feel like a warehouse.

2. Contrast color matching means to use cool colors to set off warm colors, such as green clothes to set off red clothes, and blue clothes to set off yellow clothes. When placed on a pole, cold colors and warm colors should not account for 50% each. It is better to use a ratio of about 3:7, and pay attention to the intersperse of cold and warm colors.

3. Rational use of live area The so-called live area is the area that is easiest to see when facing the direction of people flow, otherwise it is the dead area. We should put our main styles in the live zone and other styles in the dead zone, which can greatly improve sales.

4. The number of models should be controlled. Some operators think that models are easy to show their effects, which is in their own storefront There are many models, but it will have the opposite effect. It makes people feel that this brand has some "water". The so-called "thinness is the most valuable thing". Wearing the best model has the best effect.

5. It is a good way to reduce inventory by making reasonable use of the "live model" store's guide, who is a live model of clothing. They will sell whichever style they wear.

6. Time should be in place to know who comes to buy clothes every day Women's clothing store For example, on Mondays, Tuesdays, Wednesdays and Thursdays, it is usually full-time wives, so that some fashionable, expensive and unique clothes can be put in the living area and worn on models. On Friday afternoons, Saturdays and Sundays, most of the shoppers are women who usually work. It is better to hang clothes with moderate prices on the living area and models.

7. The display in the store should have a sense of rhythm. Don't divide the color system too rigidly. The left side of the store is cold color, and the right side is warm color, which is too uncoordinated. The combination of cold and warm colors should have a sense of rhythm.