The Brand Seen In The Clothing Ordering Meeting Respects The Agents.

Some time ago, I joined a certain company in Zhejiang. brand For the order meeting, this interview let me see a responsible brand respect for the agents.

At the order meeting, I met two long-term partnership agents. Since last year, a number of stores have renewed their contracts in the market they operate, and developers have increased their rents to 200%. After that, due to the sharp rise in channel costs, the company sustained a loss of performance.

After persisting for a period of time, one of them feared that the loss could not be controlled, and thought that the situation had already exceeded the scope of psychological support, resulting in the idea of divestment, but at the same time, she also had contradictions. Another agent is confident that he wants to adjust his business strategy after the order, and continue to keep the market going.

And most of them. clothing Like an agent, there is a dual relationship between two people: both nephew and shareholder. A few years ago, my nephew two people invested 50% of the agency power in the local market. Because of the good market atmosphere, the business of the two people is pretty good. Although the clothing market has been changing all the time, there has been little change.

Generally speaking, the regional manager is responsible for the communication and coordination with the agents according to the order process. Generally speaking, the general manager does not have to ask about the details of sales. He only needs to grasp the general trend of orders from the angle of decision makers. However, in order to help agents solve problems, the general manager of this brand always communicates with agents at the first time. During the period, the general manager has been concentrating on making a listener.

After listening to the ideas of the two agents, the general manager analyzed the situation that might be faced by the professional manager by analyzing the professionalism of the professional managers. The local market potential was very large, but the sales growth showed a performance deficit, indicating that the channel cost needs to be reduced. On the one hand, the young niece is very entrepreneurial. She is full of confidence in the market and insists that it can turn the corner. On the other hand, her aunt is nearly 6 years old, and the realistic problems of her age have reduced her endurance. Giving up and insisting are all very entanglements.

One order will involve many interests. Public relations will matter to the survival of the brand. In private affairs, the success or failure of the business will also involve the life of the agent and his family. When the customer is faced with a dilemma, the general manager of the brand shows absolute respect for his customers: his professional analysis enables the customer to understand himself better and help the customer to judge the possible outcome of various situations, but it is entirely decided by the customers themselves when making decisions.

Today, more and more uncertainty factors have increased the difficulty of clothing business. The respect of the brand to the distributor should never rest on the moral level. When Agent When faced with difficulties, professional managers' professionalism is the best embodiment of respect. Such respect should not only conform to human feelings, but also follow the general commercial logic.