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Try &Nbsp On Camera, Online Shopping 2 Times.

2012/4/2 13:02:00 34

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2 Era Of Online Shopping

We may be able to do this in the future.

online shopping

Now.

Shopping website

Tmall

It was used in the annual event.

Brand new AR interactive technology

It shows one of the possible trends of online shopping in the future: consumers do not have to go out and do not need to see objects, so they can try out and try them on.

AR interactive technology, the full name is Augmented reality, is an augmented reality technology combined with virtual video. It is regarded as the next hot spot by the IT community.

At present, AR technology is still rare in China, but foreign companies such as SONY and NOKIA have demonstrated corresponding videos and games for AR technology. For example, in NOKIA's demo video, users first operate on the phone, then put on a pair of special glasses, and a virtual screen will appear before it, which can directly read the news and check the weather.

AR technology has been used in online shopping, foreign Zugara websites have been used, and Zugara has been working with the British fashion brand Banana Flame for the first time to demonstrate at the 2011 DEMO entrepreneurship conference, amazing, and also made Banana Flame receive many orders.

Use a camera to build a virtual fitting room.

The technology used by Zugara website is similar to that of Tmall, but it is more mature, and users can finish it with a camera and Internet access computer at home.

That is to say, as long as there is a camera and a little space, a virtual fitting room can be set up.

When a user looks at a garment, the appearance on the computer screen will show you the appearance of this garment.

As a matter of fact, this is the clothing that covers your image, as if you really wear it. It's very lifelike.

You can also pose various actions or shapes to the camera to fully experience the effect of wearing clothes.

Moreover, you don't need to tap the keyboard for further operation. As long as you touch the buttons on the computer screen with your hands, you can convey more instructions, such as changing a piece of clothing, or changing a color, or storing the current state, so that you can send a friend to listen to your comments.

The founder of Zugara said: this function certainly can not satisfy the needs of those who are fastidious about buying clothes, and it can play a role, just as everyone usually goes shopping, sees a piece of clothing, hands it up and looks at it in front of the mirror, or lets the relatives and friends around to see whether it is suitable.

This function, of course, can not replace the detailed experience of wearing clothes in front of the mirror, but for most people, it is enough.

In addition to fitting, Tmall has various experience in trying other products in the ceremony, such as whether a pair of sunglasses is suitable for a person, and has a very large relationship with a person's face. AR technology enables buyers to directly test the effect of glasses on their faces.

This experience is also applied to necklaces, watches, earrings and so on.

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Expecting 3D effect from plane to stereo

Unfortunately, although the virtual fitting room allows you to roughly match the appearance of your clothes, it is always only to cover your clothes with your clothes. Because of the difference of shoulder width, weight and weight, you can not completely determine the appearance of the clothes.

A funny thing that might happen is that if you want to try a garment with a higher collar than the front collar, or an irregular, asymmetrical garment, it will be weird to simply put the clothes on the body through a flat way.

It is said that Zugara has been researching new technologies. One of its functions is to input accurate height data such as height, weight and body around, so that a realistic simulation person can be generated to match each other, so that a whole head to toe fitting effect can be produced, which is more valuable for users.

Another application of AR technology in online shopping is to create a game like scenario first.

For example, outdoor outlets can be combined with game technology to create an outdoor activity scene. Users still stand in front of the camera, but on screen, he has been outdoors, the virtual birds will fly in front of them, surrounded by flowers and green grass, and small squirrels crawl from behind to shoulder.

Suddenly it began to rain in the air, or he had to climb a mountain covered with thick white snow.

At this time, people who are accustomed to playing games can buy all kinds of props, such as assault clothes, sports shoes, climbing sticks and ski clothes.

These outdoor products merchants can put the corresponding products into such a game scenario, and can also directly link the product function with the user experience, such as displaying the waterproof function of clothes.

More new online shopping technologies are waiting to be realized

In addition to shopping through virtual images, more new online shopping technologies have been researched and used in small scale.

Video shopping, for example, is that when you watch a movie blockbuster, if you like the clothes of the heroine, you can point it out. You don't need to know the brand of the clothes, you can search for the same clothes or similar styles on the Internet, and let yourself have the addiction of a movie heroine.

At present, this technology has not yet been realized.

There is also a mobile phone capture: if people are outside, see what things like, use the phone to shoot down, upload, search, you can search for the corresponding merchandise.

This technology has been applied by Amazon since last year.

The above two ways of online shopping mainly rely on the function of image search.

Another technology will be the favorite of fashion magazines.

Su Huiyan, an analyst with AI consulting, said that she had communicated with a famous fashion magazine group in China. The group was considering not only showing clothes by models, but giving full play to its interactive functions, allowing users to freely move and match their clothing through the touch screen of tablet computers and mobile phones, and then purchase them through cooperative brand business website.

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Upgrading from 1 to 2 online shopping

Pictures, words, and a simple commodity description video are at most. At present, most of the online shopping technologies we use are still at such an initial stage.

In the view of Tmall President Zhang Yong, this is only the 1 era of online shopping technology. In the near future, it will develop into the 2 era of focusing on experience and interaction.

Su Huiyan said that nowadays many people are rushing to the convenience of not having to go out online, and the price is cheaper and more selective. But searching for goods, comparing and checking accounts is indeed a process of lacking experience enjoyment, so why shopping centers and physical stores can still live under the impact of online shopping, because they can provide customers with the pleasure of on-site experience.

As a result, some online stores have begun to expand, and are willing to pay high rent to open stores next to stores. They also want to make up for their lack of experience.

From the perspective of future development, online shopping is bound to enhance user experience.

Whether virtual fitting or self matching is a typical example of this development.