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Lu Xipeng, The China Fashion Forum: The Relativity Theory Of Brand Value

2012/4/2 12:09:00 6

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China Clothing Forum Lu Xipeng Brand Value

China Fashion Forum

Lu Xipeng: relativity theory of brand value

Lu Xipeng:

Hsi-Peng Lu

He is currently professor and Dean of information management department of Taiwan University of science and technology.

Ph. D. in industrial engineering, Madison, New University of Wisconsin, USA, master of National Tsinghua University.

Research areas include e-commerce marketing management, knowledge management, customer relationship management, and strategic management.

He has published over 100 academic papers, won the outstanding research award of Taiwan University of science and technology, and hosted over 20 National Science Council plans.

Professor Lu has won the first prize of the Ministry of education's public study management information system, the two ANBAR Management Journal Best Paper Award (Excellence of Citation), several national science research awards, and the Lv Fengzhang prize for management of the management society. It was listed in the US directory of celebrities (American Biographical Institute, 2001), and in 2006, 2007 Cheers magazine EMBA special issue. Alumni and students were voted the most popular teachers of EMBA.

Mr. Lu Xipeng, who is here at the 2012 China clothing forum, has brought new wisdom waves to the current Chinese clothing forum from the professional perspective of business management, knowledge management, customer relationship management and strategic management. He is seeking the brand energy and brand value of the new situation with the entrepreneurs and elites of China, exploring the relationship between brand and society, people and fashion, and further expanding China.

clothing

The new vision of fashion development is to explore the development path of Chinese clothing brand under the new situation and new opportunities.

Excerpts from guest speakers:

I often say that many brands are not produced, but are relatively comparable. For a local product, local products are often the most international.

We say that a lot of brand values are cognitions, and the fact that we recognize them is the fact.

Brand recognition is a cognitive term. This cognition is not determined by the manufacturing industry, but is determined by the public. Lin Chiling's dolls are cute or artificial. In fact, cute and affectation are not decided by Lin Chiling, but by the majority of people.

The establishment of a brand relies not only on the media, but also on one person's acting and speaking.

I once took the class to attend a lecture and listened to it for three hours.

A week later, I asked students what you remember last week. Almost all of the students only remember the tears that the speaker told us. Many of the important points were forgotten, but a very touching story.

We are familiar with the key points, not used to remember stories. There are many brand stories in the Internet world. There are many personal stories on micro-blog.

Brand value is a kind of cognition, while cognition is a comparison.