The Elements Of The Exhibition System.

1, exhibitors - the dynamic level of the system.

Exhibitors, also known as exhibitors, are based on three reasons: first, exhibitors are the most basic elements of the system, which means enterprises, institutions, organizations and individuals attending the exhibition do not exist without the participation of exhibitors. Exhibition 。 The reason why the exhibitors become the power level of the system is mainly due to the demand of the market and the presence of exhibitors. Only the other elements of the exhibition system are created. Two, the exhibitors are the original power of the system in existence and development. If there is no exhibitor's exhibition, there will be no exhibition organizers and spectators, and there is no exhibition system. Three, exhibitors are the prerequisites for system vitality. The number of exhibitors and the activity are directly related to the vitality of the exhibition system. Facts show that the exhibition system is more active in areas where exhibitors are large, the support of industry organizations is high, and the competition of exhibition competition is more intense.

2, exhibition organizers - the main body of the system.

All the units that operate the exhibition business as a means of profit belong to the exhibition management department. At present, there are three forms of exhibition organizers in China: franchised, part-time and agent. In a mature exhibition system, the organizer of the exhibition refers to the organization and Department of the exclusive exhibition business, that is, the exhibition company and some trade associations. The exhibition organizer must have two conditions: one is to have a business relationship with a specific exhibitor and to have a specific target of service; the two is to create a service product, an exhibition, that is, to provide Exhibition environment And information. The role of exhibition organizers in the exhibition system makes it the main body of the system. This is because the exhibitors are the starting point of the activities, but they only serve their own requirements in the form of service objects. As for the form and organization of the exhibition, the exhibitors are powerless. The exhibition venue (media) is the venue for the exhibition. It only determines when the exhibition will be held, providing the most basic services, and generally does not participate in the organization and operation of the exhibition or the two set of working agencies. The exhibition market is the existence and conditions of the exhibition, but the economic nature of the market determines that it participates in exhibition activities in a passive way. While the audience (consumer) is the end of the exhibition process, he is the recipient of the established exhibition and can not participate in the production process of the exhibition. In the exhibition system, only the organizers of the exhibition are at the core and dominant position. It not only determines the nature, characteristics and forms of the exhibition, but also determines the final effect of the exhibition. Therefore, the status of the exhibition organizer determines the status of the exhibition system.

3, the exhibition media (exhibition place) - the nervous system.

Exhibition media is a medium for displaying and disseminating information, which is called exhibition place or exhibition center at the exhibition. After the exhibition project has been planned, if there is no way to show the results to consumers, the significance of the exhibition will not exist. In the exhibition system, the exhibition's life lies in the display and dissemination. The media and exhibition organizers (organizers), markets and spectators (consumers) are closely related. Exhibitors' contact with exhibition hall is achieved through exhibition organizers. In the exhibition system, the main function of exhibition venues is to convey intelligence and information through providing media and image display, which is just like the nervous system.

4, exhibition market - the link of system structure.

Narrow market is the place of commodity exchange. Generalized market refers to the sum of various economic relations and economic activities reflected by commodities. The market in the exhibition system refers to the generalized market, because the exhibition system is an open system, and the contents and economic relations involved are far beyond the scope of pure commodity exchange. In this system, there is not only the commodity exchange behavior reflecting the relationship between exhibitors and consumers, but also the division and cooperation between exhibitors and exhibitors and exhibitors. All these relationships are not reflected and contained in the narrow sense of the market.

In the exhibition system, the importance of the market is important. commodity economy The development is more and more obvious. On the one hand, it makes the function of other elements of the system have organic connection through the market. The links between the elements must be realized through commodity exchange in the market. The exhibition activities without commodity exchange are unthinkable. Even a strategic exhibition aimed at setting up corporate image and creating brand image is also a preparatory work for the smooth progress of commodity exchange; on the other hand, the market adjusts the relationship among the various elements of the system with its special functions, because the changes of the elements and the consequences of actions must be fed back from the market, so that the exhibition reflected by the market media will inevitably affect the relationship between the various elements, and accordingly make corresponding responses and adjustments. So the market is the tie of exhibition system. Visitors to the exhibition (consumers) -- the starting point and termination of the system structure. Consumers are buyers or users of goods, including producers and consumers. The factor of consumer is difficult to be determined under the condition of active development of commodity economy. It includes two parts: one is the consumer who takes some consumer behavior under the direct action of the exhibition, such as those who engage in buying behavior in face-to-face persuasion, and the two is a consumer who takes some consumer behavior under the indirect action of the exhibition, such as consumers who take some consumer behavior under the action of advertising, such as the infection of consumers' impression of similar commodities, though they do not directly contact the goods themselves, but this kind of interactive infection transmitted by consumers through the advertising information in the exhibition itself is also a persuasion. Most of the indirect consumers are those enterprises and individuals who have full trust in the products of a certain enterprise. Sometimes, although the manufacturers have never participated in exhibitions or have made special advertising campaigns, the quality of the products has made them the first choice for consumers, with relatively stable customers. It is precisely because of the existence of a large number of indirect consumers that the functions of exhibitions and advertisements have similarities and differences. The exhibition also contains advertisements, making it difficult for consumers in the exhibition system to count their numbers.

5, in the exhibition system structure, consumers are the starting point of all exhibition activities.

From the perspective of social reproduction, if there is no consumption, there can be no purposeful production. Without production, it is impossible to produce exhibitors, and there can be no other behaviors. Consumers are the end of exhibition activities, because the ultimate goal of exhibition activities is to meet the needs of consumers' purchase and selection, and the final effect of the exhibition is also decided by consumers. Therefore, there is no consumer behavior, exhibition activities have lost the purpose, and can not finish the whole process of the exhibition, so consumers are the starting point and end point of the exhibition system.

From the above analysis, we can see that modern exhibitions, especially economic and trade exhibitions, are a system that is closely linked by a series of factors. The basic elements of this system are exhibitors, exhibition organizers, exhibition venues, markets and consumers. According to the theory of system, the modern exhibition can be defined as: an exhibition is an organization sponsored by a company with a status of a legal person and organized by an exhibition organizer. It displays the information of goods and services to the market and consumers by using the exhibition specific media, so as to achieve certain economic purposes.

From the analysis of the structure of the exhibition system, we can see that the way of interaction among the elements in the system is determined by their respective functions, roles, objects and their position in the system. From the point of view of social reproduction, consumers are in the starting and ending position of the system. The direction of each element is moving towards the consumer movement. The final target of the service is consumers (end users). Exhibitors are the basic driving force for the maintenance and survival of the exhibition system. The contradiction between the manufacturers and consumers stems from the contradiction between individual labor and social labor. In order to solve this contradiction, manufacturers supplement the exhibition to speed up the exchange of commodities, so the exhibition organizers, exhibition venues and the corresponding functions of the market are derived.