The Battle For Bank Deposits Is Rising Again, &Nbsp; The Rush Hour Phenomenon Is Coming Back.

"Tomorrow is another field." Deposit struggle In the end of the season, the customer manager of a joint stock bank was rather helpless.

Since the beginning of this year, the liquidity of banks has been tightened sharply due to the frequent increase in reserve requirements and regulation. As a guarantee Loan-to-deposit ratio At the end of the month and at the end of the quarter, many banks launched a deposit war and absorbed deposits through issuing financial products and increasing interest rates in disguised form.

Reporters learned that, in view of the phenomenon of "rush time" at the end of the quarter and the end of the month, the regulatory authorities have taken relevant measures and will impose a certain fine on the banks that will substantially increase their deposits in the last few days of the quarter. In addition, for the issuance of short-term high-yield products at the end of the month and the end of the season, the regulatory authorities also carry out related management. The industry expects that the distribution of such products will not be as good as before in the end of 9.

　 War of sucking up

"The last day of the end of the season is deposited, second days can be carried away, and 10 million deposits for 1 days to 60 thousand." A bank branch customer manager sends SMS messages to customers.

"We made a cross-border RMB business at the end of 6, and all products quoted were cost price, waiting for the customers' money to come in, so they were cut off by a joint-stock bank halfway."

On micro-blog, bank customers and managers are miserable and miserable. Ridicule "Look inside and outside the bank, head of the governor, the manager's counter, jump up and down, get up early, stay up late, run around"; "raise your head and look at the moon, bow your savings".

China Minsheng Bank Business Loan Tong official micro-blog also said: "our head office management department also has the deposit task, the bank is quickly driven mad, the deposit has all gone to the reserve fund, the morning has opened the deposit mobilization meeting, the second half plan also plans to give the small micro enterprise. loan If there is no deposit, it will be lost. "

In the face of tight funds, the issuance of ultra short term high yield financial products at the end of the month and the end of the season has been the common practice of many banks this year. The data provided by Puyi wealth show that in the 1-8 months of this year, the products were issued in 4711 months, accounting for about 40% in the period of 1 months. However, reporters found that compared with the first few months of this year, since August, ultra short term products are gradually "fever".

It is understood that, in order to meet the assessment requirements of the loan to deposit ratio of the regulatory authorities, the general banks usually concentrate their maturities on the end of the month and the end of the season when designing financial products. Therefore, at the end of the month and the end of the quarter, banks will issue a large number of short and short term financial products in order to meet the regulatory requirements of loan to deposit ratio.

Once the assessment nodes pass, deposits begin to recede.

"Generally speaking, the deposit is the highest at the end of the month and the end of the season, and it will decrease after that. From the last ten days of September, it was reduced by about 3000000000 Yuan at the end of 8. " A bank capital department said.

A large bank asset management division told reporters that from the current situation, the bank did not appear at the end of the season phenomenon: "in general, the end of the month end of the deposit war will start after 20, but from the end of 8, as the CBRC strengthens the management of short-term, ultra short-term and high yield financial management products, the yield of such products is lower than before, and the products with ultra-high yield are rare."

According to the CBRC's recent statement, ultra short term financial products as a kind of bank financial products, meet certain market demand, and they are understandable. As a regulatory authority, they will not stop the issuance of such products. However, some banks need to standardize the disguised high interest rate behavior to release ultra short term financial products for the purpose of pulling deposits. Before that, the CBRC has defined the 6 modes involved in the bank's financial asset pool as irregularities, including those involving entrusted loans, trust transfers, credit assets transfer, regulatory arbitrage, and high interest rates, banking and banking cooperation.

Shenyin Wanguo expects the CBRC to strengthen supervision over financial products, and the behavior of banks to increase the earnings of financial products through the transfer of internal revenue will be prohibited. On the other hand, the amount of funds expended in the second half of the year is relatively small, which has been unable to support the central bank to raise the reserve ratio again. The probability of money market interest rate downlink is relatively large, so the issuance of financial products will weaken or the rate of return on investment of financial products will also decline.

　　 Deposit loan ratio examination

The central bank recently released financial statistics in August, showing that RMB deposits increased by 696 billion 200 million yuan in the month, a decrease of 373 billion 600 million yuan compared with the same period last year. In July, RMB deposits decreased by 668 billion 700 million yuan, or less than 816 billion 600 million yuan. In fact, there has been a small increase or even a sharp decline in deposits in many months this year. In April of this year, RMB deposits increased by only 337 billion 700 million yuan, less than 832 billion 500 million yuan from the same period last year, 5 and June, but they began to slide again in July. Specifically, as the real negative interest rate is serious, residents' willingness to save is low. The increase in RMB deposits in 7 and August was mainly due to a sharp decline in household deposits.

With the decline of deposit data, the pressure of deposit and loan ratio of banks is further highlighted. The semi annual report of listed banks shows that there are still 8 listed banks with a loan to deposit ratio of over 70% in the semi annual reports of 16 listed banks, all of which are joint-stock banks except bank of communications.

Due to the assessment pressure at the end of September, SHIBOR showed a short-term interest rate rise yesterday, the overnight interest rate rose 28.77 basis points, closed at 3.4777%, and 7 days interest rate and 14 day interest rate rose 22.98 basis points and 10.33 base points respectively, closing at 3.5500% and 3.5839%.

Analysts believe that since the beginning of this year, the frequent increase in the reserve requirement has aggravated the Liquidity Dilemma of banks. The central bank's recent regulations on margin deposits require commercial banks to include three kinds of margin deposits including letter of credit margin deposits, guarantee deposit deposits and bank acceptance margin deposit deposits into the deposit reserve scope, which undoubtedly makes bank deposits even tighter. It is estimated that after the introduction of the policy, the funds of commercial banks will be frozen about 900 billion yuan.