The Role Of Creativity In Exhibitors!
There is a basic principle in planning creativity for exhibitions: effectiveness.
Many enterprises tend to ignore the actual effect for the sake of "showcase".
The result is not a discount, but a waste of cost.
In order to ensure the effectiveness of creativity, generally speaking, the success of an exhibition can be carried out in the following order.
Creativity before the exhibition: before the exhibition starts, you should fully understand the form and relevant regulations of the exhibition, as well as the main points.
Exhibitors
In particular, enterprises around the booth will ensure that they can emerge from the exhibitors.
Understanding the relevant regulations of the exhibition is to ensure that creativity does not disagree with the rules of the exhibition, otherwise all the creative functions are wasted.
In the case of SHUREN, we can see the general rule before the exhibition, mainly around how to gather popularity, how to retain the flow of people, and how to fully display.
Specific ideas should be formulated according to the characteristics of the exhibition, the resources of enterprises and the location of booths.
On the spot creativity: a more thorough one.
Exhibition creativity
After all, they are far away from the exhibition. Once they arrive at the exhibition site, there are unavoidable omissions and emergencies. Temporary creativity in the original creativity and reasonable handling of emergencies can often make the finishing touches.
For example, in the SHUREN exhibition in Kunming, we used a wall to make a projection demonstration. We found that the wall was very monotonous, and the exhibition of 3X3 meters looked lethargic.
To re add the publicity materials such as Yi La Bao, it is obviously too late. Finally, we borrowed a potted plant from the organizing committee to fix it, and the effect was alive at a sudden.
Creativity after the exhibition: the purpose of attending the exhibition is to ultimately expand the market.
Actual sales
。
The exhibitors will often encounter a lot of enterprises and products in the exhibition. After the exhibition, it is hard for dealers to remember your products.
Therefore, post tracking creativity is crucial.
Many enterprises are always following the phone call after they are following the meeting.
If you can prepare a creative fax, what is the effect?
If a feedback letter is signed by the CEO himself, what will the dealer feel?
Another situation is that there is a lack of creativity before the exhibition, and this deficiency can not be compensated in the exhibition.
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