Foreign Brand Clothing Failed Repeatedly.

In recent years, H&M, ZARA and other garments

Foreign brand clothing

Foreign brands often fail.

Foreign brand clothing has detected problems every month in the country.

In July 2008, the State Administration of Quality Supervision announced the results of special supervision and inspection of knitted T-shirts, casual wear, shirts and other products, and the H&M value of a dress was not qualified.

Since then, names of these clothing brands have been constantly appearing in every list of unqualified products around the country.

The quality report column of CCTV has exposed the quality problem of ZARA.

In August 2nd this year, the Guangzhou industrial and commercial bureau announced the results of the two quarter commissioned inspection agency's sampling inspection of the casual clothing products in the circulation area of Guangzhou administrative region. After monitoring the sale of 100 sets of commodities by 17 distribution enterprises, 89 of the 89 enterprises involved, the passing rate reached 68%.

In this monitoring, a lot of famous brands such as H&M, VEROMODA and so on, which are popular among consumers.

In July 29th this year, the Zhejiang Bureau of industry and commerce just disclosed the quality monitoring of the 85 batch of imported brand clothing sold to three shopping malls in Hangzhou, Ningbo and Taizhou. The results showed that there were 37 batches of qualified products, 48 batches of unqualified products, and the pass rate of batches was only 43.5%. 30 international famous brands from 11 countries and regions such as Italy, Korea and France failed to pass the test.

The sampling of unqualified garments is mainly produced in 11 countries and regions, such as Italy, Morocco, Korea, France, Turkey, Romania, Egypt, Mauritius, Vietnam, India and Bangladesh, among which ZARA, H & M, BOSS are familiar brands.

Its quality is mainly manifested in serious safety quality and false content.

Such as pH value, color fastness and other safety indicators are not qualified.

The color fastness of rubbing is not up to standard. After wearing sweat, the dyestuff and heavy metal ions in the fabric may be removed and pferred to the skin, which is absorbed by the skin and harmful to the human body.

Knitwear is mainly pH value is not qualified, fabric production enterprises in dyeing and finishing process used a lot of acid and alkali substances, the skin of the human body will have a strong stimulant effect, seriously exceeding the standard even cause skin allergies and other reactions, has certain harm to the human body.

Washed jeans, formaldehyde content exceeded standard.

Some clothing is also easy to cause dermatitis, bacterial infection and septicemia.

What's more, there are also problems in infant clothing.

In June 2010, the Shanghai industrial and commercial bureau announced that the color fastness of the "ZARAbaby" baby jacket / coat was not up to standard in Shanghai.

In April 28, 2011, AQSIQ announced that 105 kinds of children and infant clothing products were detected, and 14 kinds of unqualified products were found, including "H&M" and "Babu bean". The problems involved formaldehyde, pH value and so on.

Secondly, cloth is not worthy of the name.

For example, the ZARA brand casual pants fabric is 75% cotton, 20% wool and 5% polyester. The measured cotton content is 68.2%, the wool content is 10.6%, the polyester content is 15.7%, and it also contains 4% acrylic and 1.5% viscose.

Why is unqualified clothing still popular?

Foreign brand clothing, which has repeatedly seen quality problems, is still being touted in the market. These foreign brands have not slowed down the pace of entering the Chinese apparel market because of being blacklisted.

First of all, these clothing brands have taken a place in their local and world markets, and represent a fashion trend.

Some Chinese consumers are Fetishing these foreign brand clothes because of their blind worship of foreign brands.

Secondly, these brands are mainly favored by young people. Their mainstream consumer groups are young people, while young people are more in pursuit of style than texture.

Third, these brands are new fashions and attract consumers through their rich styles.

Fashion brands are accustomed to thinking that fashion costumes are expensive, and only seasonal clothing is offered at a discount.

However, H&M, ZARA and other foreign brand clothing are short and fast lines, and the fashion model is launched quickly, and the price is relatively low.

Because these brand clothes belong to popular low-grade clothing, and eliminate quickly, many people only pay attention to the style but neglect the quality.

Fourth these brands have successfully made use of various advertisements to make them deeply popular and have received a good brand effect.

Fifth China's low-grade clothing lacks brand names. Many of China's garments are cheap and fine, but they are regarded as goods stalls. Therefore, foreign brands with the same grade or even worse quality are available.

Last but not least, the inherent quality problems of clothing cannot be judged by the naked eye. At the same time, their injuries are different from food safety problems. The unqualified clothing quality has many lagging processes and accumulative processes on the human body. Therefore, unless the results of the national inspection agencies publish the results, consumers will find it difficult to find deep-seated quality problems themselves.

Why repeated prohibition is more than knowingly committed

Why do these foreign brand clothes have been tested unqualified, but they have repeatedly committed repeated offenders?

First of all, China's poor integrity environment is low. In foreign countries, once credit problems arise, it is almost impossible for salted fish to turn over, and China's low integrity requires that these brands enter the Chinese market.

China's huge consumer market has made these foreign brands fearless.

In the United States, a few dollars in Europe five euros of clothing in the Chinese market are priced at three hundred yuan to four hundred yuan.

Secondly, China's domestic standards are low, and the quality standards of clothing exported to China are much higher than those of foreign brands in China.

Third, the intensity of punishment is low.

After testing, the punishment means did not keep up, and the results of local tests were only known locally, and the negative effects soon disappeared.

China should avoid unqualified clothing entering the Chinese market

First of all, we must increase penalties and increase economic penalties.

Secondly, we should expand the publicity of the results of the investigation, and advertise all kinds of brands that are not qualified by testing every time, so as to prevent people from blindly superstitious foreign brands.

Third, we should establish integrity files, improve China's integrity environment, and let those who do not abide by good faith pay a heavy price.

Finally, China's low and medium priced clothing with good quality and low price should learn from these foreign brands its marketing means, "good wine is also afraid of deep alley", and establish their own brand awareness.