Us Fashion Brand GAP Autumn Marketing Campaign Aims At Millennial Generation

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The main force of consumption.

GAP redesigned the cowboy costume when its brand was founded in 1969, and launched a brand new 1969 senior denim dress.

Autumn advertisements will enable young people dressed in this cowboy.

In the GAP store, customers will be able to watch the design and production of GAP costumes through smart phones, and the distribution vehicle will distribute free food to people wearing GAP clothing.

The advertising campaign is a strategic pformation of GAP group.

In the past, the group has introduced neutral work clothes, classic jeans and colorful tie to attract the public. Today, the group aims to focus on the younger generation of consumers.

To this end, the brand has readjusted its business in North America and replaced its president and design director.

Seth Farbman, chief marketing officer of GAP, said in an interview recently: "our core customer base has now shifted to a huge number of millennials, so we are launching some bold and deliberate changes."

According to statistics, the number of young people aged 18 to 35 in the United States now exceeds 60 million, accounting for about 20% of the total population.

Jennifer Davis, an analyst at Lazard capital markets, said that it is wise for GAP to open up the gap in the Jennifer market.

The success of the group will depend on whether its autumn clothing is sufficiently attractive to the Millennials.