"Big Belly Economy" Is Hot! Sequoia Capital Injection

Despite previous lead

In recent years, there have been some areas all over the country.

With the growth of a large number of "post-80s" as "quasi mommy", the maternity dress market has ushered in a new main force of consumption.

Affected by growth environment, fashion sensitivity and consumer awareness, the new force not only focuses on product quality, but also pays more attention to brand awareness and brand identity.

More importantly, fierce market competition is making some savvy businessmen consciously extract this part of the demand for differentiated services.

"Maternal and infant market potential is huge, especially when the baby boom era is coming. The corresponding market will be valued by businesses and consumers. Competition in the same market is also common in the real economy."

Mei Shaozu, a professor of e-commerce and a professor at University of Science and Technology Beijing, said.

According to the analysis of market demand and future development, experts point out that at present, the leading brands of mother and infant market have a huge space to further enhance market share and increase market concentration. China's "belly economy" will be allocated to the potential market share of the maternity dress market by 5 billion yuan.

Beautiful and specially tailored pregnant women's belly bags, pregnant women's shoes to help their babies grow healthily, personalized underwear...

Nowadays, whether in shopping malls or shopping websites in big cities, pregnant women's clothing and products with beautiful colors and fashionable designs can be seen everywhere.

For most expectant mothers of office workers, the design of maternity dress is not inferior to fashion.

The classification of maternity dress is also more detailed, with leisure maternity dress and professional maternity dress.

In addition, some functional maternity dress is also very popular with white-collar pregnant women.

Some expectant mothers said that if they had to go to work after pregnancy, in order to better protect the fetus, a reliable radiation protection maternity dress was essential.

At present, there are 3 kinds of maternity clothes sold on the market: one is the radiation proof maternity dress for coating, one is metal wire blended fabric, and the other is the newly launched "silver plated silver" anti radiation suit.

Although doctors say that electromagnetic radiation is more than 100 milli V, it is harmful to the human body. The radiation of computers, televisions and cell phones is nothing at all.

However, expectant mothers are still in favor of some functional maternity dress in the light of the precautionary attitude.

On many shopping websites, there are also several pregnant women's shoes, maternity shoes and moon shoes designed for expectant mothers.

Natural rubber outsole, leather texture material, heel parts and functional air cushion, in order to reduce the burden of pregnancy and parturient walking.

The clothing industry pointed out that the injection of international brands and capital will bring opportunities to China's maternity dress industry. At the same time, it will undoubtedly increase the more powerful force in the existing competition pattern, thus promoting the brand restructuring of the industry.