&Nbsp, The Shoe Shining Empire In Wuhan, The Crux Of The Ten - Year Decline?

"How did you close the door?" in July 30th, Ms. Zhang, who lives in Zhong Jia village, Hanyang, took a pair at the weekend.

In 2004, Han Huang's round shoes shoal chain launched a frenzy of joining the whole country.

Status quo

Once earned eight hundred, now the rent is not earning.

There is a Han Dynasty shoe shining chain store in wusheng road in Hankou. "In the past two months, the rent is not paid back, which is totally different from the profit performance of 800 yuan a day."

The owner of the franchise said he paid 8000 yuan in 2005, rented a dozen square meters of shops, hired three shoeshine workers, and opened the business.

In the past 2005-2009 years, business has been very good, and earning seven hundred or eight hundred yuan a day is a common occurrence.

But now, he can not afford to pay, he can only dismiss all the workers.

"Old city pformation has great impact on management."

Wu's boss said that most of the Han Dynasty shoe shoeshine shops were located near the community. In the past two years, community demolition has been widespread, and a steady flow of tourists has become a serious problem.

The increase in rent and manpower costs has also led to difficulties in making money.

Wu boss storefront rent has risen to 3000 yuan per month, the wages of workers 2000 yuan per month, although the shoeshine fee from 2 yuan to 3 yuan, but relative to the high operating costs, the benefits are negligible.

"No money can only be closed. It is normal to do nothing."

Half an hour after talking with Wu boss, only one customer walked in with his shoes.

Wu said summer is a low season, and it is difficult to earn rent.

change

Shoeshine is sideline and profits are made by selling products.

"To tell the truth, shoeshine can't make money at all. It's mainly about selling products."

There is a shoe store in Hankou near the idyllic district.

The shopkeeper is a woman named Liu, who has been in the shoe store for 4 years, and can earn four thousand or five thousand yuan a month in the peak season.

"My product is a genuine product of Emperor Han, which is very easy to use."

Liu's shoe shop has an area of only 25 square meters.

Outside the street, the "Han Huang shoe shining" advertising light box has been worn out. The layout of the house is followed by a shoeshine room and a small workshop. The inside is a narrow kitchen and bathroom.

The left side of the shoeshine is four shoe shining seats, and the right wall is covered with many kinds of Han direct selling products, such as deodorant insoles, shoe polish and so on. The price is about 5-10 yuan higher than that of the similar products in the market.

Reporters saw that the price list shows that the price of shoes is 3-5 yuan a pair, the price of care and renovation of a pair of shoes range from 10-40 yuan.

Ms. Liu said that after one hundred yuan of membership card, the store can enjoy twenty percent off discount, but the card can only be used in her shop.

Liu said that because there was no interconnection between shops, they could only be used for one shop.

As to why she did not connect to the Internet, she could not say why.

"If we are able to connect to the Internet, of course it is a good thing, but we must rely on the support of the company."

How to do it if you run a card and shop?

In fact, the reporter found on the Internet that the complaint was "Wuhan Han shoe shop disappeared in a certain area, and consumers had no refund".

"Shoe shining Empire"

Ten years of rapid decline

In April 1999, with the support of her husband, Hu Guiping, a laid off woman worker, rented a more than 10 square meter facade in the commercial bustling area of Zhongshan Road, Hankou, at a price of 4000 yuan a month.

Wuhan's first indoor shoe shop was born.

In August 2000, Hu Guiping joined in partnership and invested 300 thousand yuan in registering the "Wuhan huanghuang one circle Shoes Co., Ltd." and served as chairman of the board.

Since then, she has played the words "welcome to join" on the wall of the shop, free training.

Two years later, Han Huang's shoe shop started a crazy expansion plan and made more than 600 chain stores nationwide.

In 2009, the number of franchised stores in the country expanded rapidly to nearly 1000, covering more than 50 cities in the whole country, with nearly 100 in Wuhan alone.

Han Emperor, at this time has become a "shoeshine kingdom."

Hu Guiping, the head of the class, has attracted wide attention from all walks of life. She was not only invited to enter the business class of Hua Ke and Wu Da university, but also invited to attend CCTV's news reception hall to tell the whole country about her pioneering work.

However, behind the hustle and bustle of the stars, the crisis of Han's shoe shop is coming.

After the media exposure, Han Huang's franchisee brought the membership fee "people walk the store empty", the franchisee membership card could only be used for one store, and customers questioned the news of being fooled.

In the past two years, the store of Han Huang shoe shining chain in Jiangcheng has been sharply reduced, and nearly half of the storefront has been closed down.

Form

"In addition to stock,

Almost no contact with the company "

The Emperor Huang has always adopted the form of self employed members. For those who join Emperor Huang, they only need to pay eight thousand yuan (now down to 5000 yuan) to join the club, and purchase the corresponding machines and products.

After the operation, there is not much contact between the shopkeeper and Han Huang company besides the purchase.

It is understood that at the beginning of the shop, trainees are required to go to Han Huang general company for training and learn how to repair shoes before they can open their businesses.

Shoes repair machines are large and small, according to the size of the shop to choose, the price range from 4500-15000 yuan.

"I bought a medium-sized machine. I only got 5000 pieces of products at the beginning, plus 20 thousand yuan for the store rent pfer, which took more than 40 thousand to start the store."

Liu said that although he joined the emperor, he was basically in anarchy on weekdays.

"Once, a customer came to my store with a membership card and asked for a discount. I reflected several times with the company, but no one was in charge."

Liu said the company should think about these problems at the beginning, and a solution should be put forward.

In the face of the shrinking market share, what measures have been taken by Wuhan Han Huang round Shoes Co., Ltd. in recent two years? When reporters visited the training base of Han Emperor Wuhan general office, Gong Yanfang, the head of the office, declined to interview, saying that the company only wanted to do something real at the moment.

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Weapon

Add Direct stores

Standardize company management

Recently, a reporter interviewed a professional who has been involved in shoeshine industry for nearly 10 years. He analyzed why Han emperor could seize the market opportunity and develop and expand ten years ago. He can not ignore the role of laid-off workers.

"At that time, many of the laid-off workers came to join the emperor, and the emperor came up like mushrooms. Most of them were not motivated by wealth.

This person thinks, open shoe shop, shoeshine is a very small service, main profit depends on sale product, repair shoe and the value-added service such as leather cosmetology.

If the shoeshine industry wants to break through, it must increase its direct battalion.

The service of hardcover stores can be derived from leather bags beauty, sofa beauty, and so on.

The person suggested that more 200~300 square meters of hardcover stores should be increased, and the company's direct business mode should be standardized and standardized.

Once the direct store is bigger and stronger, the cost of rent and manpower will be guaranteed.

And on the basis of Direct stores, we should implement the national membership card, which can stabilize the tourist source and promote the brand.

"In addition, the operation of online shops will become an inevitable trend. Sales of shoe polish, insoles, shoes and other products also need to build a network marketing channel."