Wenzhou Shoe Industry Three Crosses &Nbsp; Technological Innovation Urges Pformation And Upgrading.

Recently, in Wenzhou

"Yu Ashou of Jill shoes, we can't forget!

He ran himself and his family, and he took the lead to buy the floor as the office of the shoe leather association, so that he could take the lead in grasping the quality of the shoe leather. "

The words of secretary general Xie Rongfang reminded many Wenzhou people of the hardships and hardships experienced by Wenzhou footwear industry.

Mr. Yu Ashou is China.

Driven by the role of Yu Ashou's model, Wenzhou footwear industry ushered in the first golden period of production and sale in the early 80s of last century.

Many Wenzhou people rush into mass action.

For a time, the quality of leather shoes in Wenzhou dropped sharply. "Morning and evening shoes" and "week shoes" became synonymous with Wenzhou shoes.

In August 8, 1987, a fire in Hangzhou's Wulin gate square destroyed more than 5000 pairs of Wenzhou's inferior leather shoes.

Thus, "Wenzhou shoes" and counterfeiting were equated, and all the markets across the country shouted the sound of Wenzhou shoes.

It is precisely in the era of low price strategy that takes up the market rapidly. It is precisely in many city shopping malls that "our shop refuses to sell Wenzhou shoes". Yu has used her popularity, influence and status in the footwear industry of Wenzhou to liaison with her colleagues in the construction of Footwear Association. Under her efforts, in 1988, the first industry association of China's leather shoes, Wenzhou Lucheng Footwear Association, was founded, and she was elected president of the association.

On the day of the establishment of the association, Yu and more than 370 shoe factory directors jointly issued an initiative: "all my colleagues in shoe industry should take the reputation of shoe city as the emphasis, pay attention to the quality of leather shoes, and do not earn money for disloyalty."

Yu Ashou was re elected chairman of the 4 Footwear Association, Wenzhou.

In 1991, the establishment of Wenzhou shoe leather association opened a prelude to revitalize the reputation of Wenzhou footwear industry, establish the image of Wenzhou shoes, and strive to create shoes brand.

The association took the initiative to assist the relevant departments in shutting down more than 300 shoe factories that were still unqualified after rectification, which effectively suppressed the production and spread of counterfeit and shoddy Wenzhou shoes. Wenzhou shoes once again made a bold appearance in the market.

At the turn of the century, the Wenzhou municipal Party committee and the municipal government put forward the "two pioneering" development strategy. The Wenzhou Municipal People's Congress passed the resolution on the further implementation of the "quality city and brand promotion industry". The Wenzhou municipal Party committee and the municipal government held the "credit Wenzhou" mobilization meeting, giving the quality of the city a deeper and broader connotation.

Quality, market and quality become the soul of Wenzhou footwear industry.

The footwear industry in Wenzhou has also entered the second golden period of production and sales.

In October 6, 1999, China's shoe capital industrial park was in

In September 12, 2001, the China Light Industry Federation sent a letter to the honorary title of "China Shoes Capital" in Wenzhou.

In 2005, the Wenzhou municipal Party committee and the municipal government upgraded the "quality of the city" to the new height of "brand strong market", and convened "the city's" 12345 project ", in-depth implementation of the brand strategy conference, and promulgated the" opinions on further implementing the strategy of brand building ", calling on the city to vigorously strengthen brand building, and strive to realize the pformation from" quantity economy "and" quality economy "to" brand economy ".

With the efforts of all sectors of society, the brand building of Wenzhou footwear industry has shown a spectacular sight like "one night spring wind, thousands of trees and pear blossoms".

The 8 "2009 China Leather leading shoe king" brand took up 3 seats in Wenzhou. Not only that, but also 5 brands in Wenzhou were awarded the title of "China genuine leather shoes king", and 36 shoes enterprises trademarks were well-known trademarks in China.

The footwear industry in Wenzhou has begun to take shape.

In 2010, 3035 shoemaking enterprises in Wenzhou completed the total industrial output value of 78 billion yuan, an increase of 11.43% over the same period last year.

Wenzhou footwear industry cluster was also selected in 2011 as the "second batch of 21 batches of the economy to the modern industrial cluster pformation and upgrading demonstration area" pilot list, which has become the "new sample" of the massive economic pformation in the whole province.

Author Tan Ru affirms that today's Wenzhou footwear industry has entered the third golden period of production and sale.

"Now we should not only make Wenzhou shoes brand become China's national brand, but also make it an international brand. China should pform from" big shoe making country "into" shoemaking power ". Then," China Shoes Capital "must make shoes with technology and achieve pformation and upgrading of the industry.

Secretary General Xie Rongfang is full of hope for the future of "China Shoes Capital". She believes that the footwear industry in Wenzhou is ready to go and is taking the road of technological innovation, pformation and upgrading, and the future is bright.