Sheng Hong Effect, Proud Of The Financial Turmoil, Achievement Of The Industry Miracle

Numbers are boring, but they are often the most powerful and convincing.

In October 31st, China textile net announced the news of the closure of 14 large textile enterprises in Zhejiang, Shandong and Henan.

Just as the global financial turmoil is affecting China's textile industry and brings deep impact, the Sheng Hong group, one of the flagships of Jiangsu's textile industry, located in Shengze, Wujiang, has produced an exciting set of figures: from 1 to October, Sheng Hong's sales revenue was 8 billion 270 million yuan, and realized a profit of 578 million yuan, up 45% and 32.6% compared with that of the previous year.

Why can Sheng Hong achieve the miracle of the employment world by force against the situation?

He is a "superfine fiber kingdom". In the workshop of Sheng Hong group affiliated chemical fiber company 24 hours without stopping, the reporter saw the finest chemical fiber in the world: only 1/200 of one hair.

The 144 pieces of silk that can hardly be seen by the naked eye are flowing through the surface of a plate less than 10 centimeters in diameter. The silk thread that is miraculously twisted is only a little thicker than the hair.

Zhang Yexing, executive deputy general manager of Sheng Hong Group Chemical Fiber Company, said that this kind of superfine fiber called 20D/144F (super fine porous wire) is only 1 million 440 thousand grams long and the weight is 22 grams per ton. The price is 110 thousand yuan at the highest price per ton, and is not affected by the price of raw materials. It is seven or eight times the price of other fibers, and it is very hot in the international market.

This silk woven fabric feels several times more soft than silk, and has waterproof, breathable and self cleaning functions.

The technician of a famous Japanese textile company is amazed at this product: in Japan, this fiber is still in the laboratory stage.

In the workshop sample showcase, reporters also saw a kind of moisture absorption and sweat discharge.

It is a strand of silk twisted by 72 monofilaments. The cross section is not circular but crisscross, and each single filament is densely grooved.

Zhang Yexing explained that the fabric of moisture and sweat is a world-class problem in the textile industry, and this kind of silk has achieved this breakthrough.

He proudly told a reporter, pointing to a silk thread consisting of 144 monofilaments, called "fine denier porous wire", which is the most high-end product in other enterprises, while Sheng Hong is the most common one.

At present, the most silk thread of Sheng Hong has 384 roots per silk.

He learned that the production of microfiber in Sheng Hong Group in 2007 exceeded the total output in Europe, America, Japan and Korea and other countries and regions, and became a truly global "microfiber kingdom".

In Sheng Hong group, 49 superfine fiber production lines with large scale production are the largest in the world. At present, there are only 4 imported products in India.

In the Sheng Hong group, the reporter's surprise is far more than that.

Miu Hangen, chairman of the board, said that the world's first professional "memory fiber" production line has achieved large-scale production in Sheng Hong, and has produced more than 1200 tons so far.

Why is it called "memory fiber"?

It turns out that this kind of fiber called PTT can imitate human memory, and the clothes woven with this fabric can be dried for eight or nine minutes. No matter how you rub it, you can just restore it as a memory with your hands.

The most conventional memory fiber is 32 thousand yuan per ton, more than 2 times that of conventional microfiber.

All these have made foreign counterparts unenviable and admirable.

The world-class technology has spawned the "Sheng Hong miracle" and faced with the most advanced textile equipment providers in the world. Many domestic spinning enterprises are generally buying money passively.

In Sheng Hong group, there is no lack of examples of "no" to these equipment providers.

"If I want to sell my machine, let me try it first and accept our pformation. The patent of the technology is Sheng Hong."

This "iron rule" is set by Sheng Hong group.

Miu Han has a secret: the most advanced textile machinery abroad, if not placed in the digestion and absorption capacity, is likely to produce only low-end heavy goods, or even a pile of scrap metal. In Sheng Hong, it can ensure that the textile machinery technology is thoroughly applied, and more importantly, the equipment that has been tried out and pformed can also produce world-class superfine fiber and memory fiber.

For equipment manufacturers, it means giving them brand names in front of the world's peers.

Therefore, Sheng Hong always has a large number of textile equipment purchasers running to see that the equipment manufacturers call them to come.

However, because of the secrecy of proprietary technology, some of the shops in Sheng Hong can only say "NO" to these visitors, and guests have to shrug helplessly.

A small workshop closed by Sheng Sheng Hong chemical fiber company attracted the attention of reporters.

The staff told reporters that it was a spinning prototype made by a well-known foreign equipment supplier for Sheng Hong.

The prototype, worth 4 million yuan, has been pformed by the technology provided by Sheng Hong, which is 40% higher than its original efficiency and 40% energy efficient.

This is a reinvention for the textile industry that needs a lot of labor and energy.

It is known as the differential ring blowing technology that breaks through the "bottleneck" of microfiber production, and is also a "masterpiece" of the technological pformation of Sheng Hong.

Reporters saw that in the gap of hundreds of superfine fibers twisted into tow, heat was needed to dry the monofilament. The original machine was blowing hot air from a flat surface, and the monofilament was heated unevenly, which affected fineness and breakage.

The world's textile industry has been insurmountable for many years.

The annular blowing technology jointly invented by Sheng Hong joint equipment manufacturer skillfully solved the world problem and reduced energy consumption by half, making it able to go all the way in the field of microfiber.

For this technological breakthrough, Sheng Hong took more than two years and spent 700 million yuan.

"We work with many of the world's most advanced textile equipment manufacturers. They provide the latest textile equipment. We provide the most advanced production technology with complementary advantages."

Miu Hangen said that Sheng Hong group provided the latest technology from the first line of textile industry, and "the marriage" with the most high-end production equipment provided by the equipment manufacturer, and realized the latest technology by equipment, in turn, through the technological pformation equipment.

Both run in, the function of machine equipment has been expanded, and technology has been applied, and their utility has been maximized.

In addition, Sheng Hong's R & D personnel constantly feedbacks manufacturers to improve their equipment performance so that a healthy rolling cycle ensures that Sheng Hong group is always changing and selecting between the latest equipment and the highest technology.

This is what Miao Han calls the "advanced technology recycling research and development system".

Through this research and development system, after many years of positive interaction with equipment manufacturers, Sheng Hong textile technology has made rapid progress and become the technological highland of the global textile industry.

Last year, Sheng Hong group, which has more than 300 scientific research personnel, independently developed new technologies, and applied for 366 patents a year, with an average of one patent per day, including 208 invention patents.

Technicians told reporters that Sheng Hong's textile machinery appeared to be the top brand in every country in the world, but each machine was heavily inventions of Sheng Hong's invention.

This machine, which penetrates Sheng Hong's "elements", becomes the secret of Sheng Hong's unique textile industry and no one can learn.

Miu Han root proudly said: "Sheng Hong alone based on the current technology, competitive advantage can be maintained for at least three years."

"Sheng Hong effect" is proud of the financial turmoil. "Superfine fiber, we have been staring for more than 5 years; memory fiber, we have been staring for 3 years."

Miu Hangen told reporters.

It is precisely this kind of advanced sense of innovation that has made Sheng Hong's "God fixed Qi and leisure".

Miu Han said that the financial crisis had no impact on Sheng Hong, such as rising raw material prices, but because our products could not be replaced, sales in foreign markets increased significantly.

Last year, the ultra-fine fiber has just been launched, the market does not know the benefits of the products, the annual sales volume is about 100 thousand tons. From 1 to October this year, the sales of microfiber reached 450 thousand tons, and exports also soared to more than 3000 tons per month.

The price of upstream raw materials is rising, and we are also raising the selling price because they are all high-end users who are not very sensitive to the price.

In many textile enterprises, because of the pressure of capital production, production and even closing down, Sheng Hong started a new round of investment boom around technological innovation and expansion of production scale.

Reporters saw here that investment 500 million and the world's largest new type of bomb loader base are about to break ground. In July of this year, Sheng Hong announced that the world's first professional memory fiber production line was put into operation, the annual output was 8000 tons, the two phase 100 thousand tons production line project was also on the way, and the project to invest 10 million euro yuan in the construction of new fiber R & D center in Ou Rui Kang, Germany, is advancing in depth.

According to statistics, Sheng Hong will soon invest in the construction of the "advanced technology recycling R & D system" (technological innovation system) and the expansion of production capacity of about 2000000000 yuan.

In the textile world today, this is a mythical figure.

Sheng Hongming, Secretary of the Party committee of Shengze Town, told reporters that there are still a number of leading enterprises in Shengze with "Sheng Hong effect", effectively bringing about the pformation and development of the local textile industry.

Under the enormous pressure of the local market, only a few small and medium textile enterprises still in the middle and low end of products in Shengze have cut production or intermittent production, accounting for only 1 - 2% of the total number of similar enterprises.

The fundamentals of the whole industry continue to show an upward trend.

Led by a group of large textile leading enterprises such as Sheng Hong, Shengze textile industry is speeding up a new round of pformation and pformation, and the "Sheng Hong effect" has been further enlarged.

The latest statistics show that from 1 to September this year, Shengze completed 2 billion 101 million yuan in total fiscal revenue, 992 million yuan in local general budget revenue, and 39 billion 146 million yuan in industrial Invoicing sales, an increase of 12.34%, 14.64% and 12.8% respectively over the same period.

Yang Jing: editor in charge