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    The Real Financial Management Is To Deal With The Relationship Between People And Finance.

    2011/4/30 16:41:00 120

    Financial Savings

    Actuaries belong to China.

    scarce resources

    In addition to high salaries, the actuarial techniques of ordinary people who are hard to reach are more mysterious.


    Yang Zhicheng, who graduated from the Mathematics Department of Peking University, chose the insurance Department of Central University of Finance and Economics. After graduation, he entered the insurance company in an orderly way. Now he has entered the twelfth year of actuarial work in Xinhua life insurance company.

    The background of the learning and practice of the British actuaries directly affects the characteristics of the Xinhua life insurance products that they serve. The new products are insured by the way of dividend payment; the universal products adopt double settlement; and the linked products only set up an account.

    Yang Zhicheng is one of the leaders behind these product innovations.

    As an actuary who grasps the lifeline of products, he also has unique insights and insights into insurance products and family financial management.


      

    Real finance is about dealing with people.

    Finance

    Relationship


    If you talk about insurance with investors this year, you are likely to be despised, because examples of multiple growth of funds around you are everywhere, which makes the yield of dividends kept in a single digit and dwarf omnipotent products.

    Even if it is not the competition in the capital market, it is only a product of investment linked insurance, which also gives dividends to all two kinds of insurance products with investment function.


    The harsh reality illustrates a simple problem, that is, "money is the source of money" is the absolute principle. "High yield" is the direction.

    People's psychology of profit seeking can be understood, but what is the deep relationship between financial management and human beings?

    Is it just income?


    "There are usually two ways to manage finances, one is based on money and the other is based on people.

    Taking money as the foundation is paying attention to money and generating money. The faster, the better, the better the more.

    While people oriented is concerned with how individuals deal with the relationship between people and finance.

    This is Yang Zhicheng's view on financial management.


    In his eyes, "

    Conduct financial pactions

    On the other hand, we seek revenue and seek security.

    If we forget about risks and only care about earnings, the result is to expose property to unknown risks.


    Some people feel that buying insurance is not cost-effective, because if it is not dangerous, money will be wasted; if it is out of danger, it will also be accompanied by a sense of insurance that brings bad luck.


    For this problem, Yang Zhicheng likes to use this analogy: now many families will choose to install anti-theft door, no one will think it is a burglar door thief, if there is no thief door, will not feel that the security door bought.

    In fact, insurance is an invisible security door, its role is to let customers in the pursuit of happiness, do not forget the risk.


    "Another key problem is that for financial management, some money is part of icing on the cake, and some of the money is in the snow. The income from insurance belongs to the latter.

    This reflects the different values of money, and this value is often reflected in the point of time.

    {page_break}


     

    Using insurance to create healthy financial management mode


    Yang Zhicheng said: "the family must have a complete concept of financial management. Pyramid arrangements must be carried out in three aspects, namely, protection, long-term accumulation and appreciation.


    Security is the umbrella of family finance.

    savings

    The way to retain family wealth is to increase household wealth, to gain more wealth and to resist inflation.


    In the past, depositing banks was the only way for Chinese people to manage money, so the concept of saving was very strong.

    Nowadays, with the continuous opening of the financial market, more and more investment channels and financial products have entered the field of vision for investors. How to choose the appropriate investment channels, the responsibilities of different channels, and what kind of expectations for investors need to be grasped by investors themselves.


    Yang Zhicheng told reporters: "we should pay attention to three points when we manage our finances.

    First, we must not lose before we can win further, so we must be prepared for the worst.

    Second, wealth does not bring life and death. Therefore, the real purpose of financial management is to serve the ideals of life, and to carry out financial planning around the foreseeable events.

    Third, efforts to seek expert advice, experts can often help us find opportunities and values that we can not see.

    Investors should see that good opportunities are often encountered and can not be sought, and they can enjoy more opportunities through expert financial management.


    In overseas markets, the proportion of guaranteed products is large, but in the Chinese market, people prefer the savings products.

    On the other hand, savings is also a function that insurance products can provide to customers, and it is a long-term semi mandatory savings.


    "Saving is not a simple profit, but more important is to cultivate a good consumer habit.

    In the long run, there is a big difference between the amount of wealth that can be accumulated in the long run before saving, reconsuming and consuming before saving.

    The former is arranging financial affairs in a planned way, while the latter can be moonlight clan.

    Yang Zhicheng told reporters, "the 10%-20% that pays the income to buy some long-term insurance products is not a burden for family consumption.

    From the perspective of finance, we will find that a sum of one hundred thousand yuan and ten yuan of ten thousand yuan are totally different.

    The former can be regarded as a fortune, which can help families complete a dream, such as buying a car, but the latter can only be regarded as money to buy ten small products.

    And buying insurance is to make small money a fortune.

    {page_break}


     

    It's unreasonable to take dividend insurance into a cold palace.


    Judging from the sales situation of China's insurance market, dividend products have been very popular for a long time, but with the outbreak of capital market last year and the selling of investment linked products, dividend products seem to have been introduced into the cold palace.

    But in fact, this kind of product has its own meaning.


    Yang Zhicheng told reporters: "the concept of insured dividends is derived from the idea of Mutual Insurance Companies in the United Kingdom. The interests of clients are consistent with the interests of shareholders. The profits of all companies are shared by customers and shareholders.

    It is precisely this consistency of interests that maximizes the benefits, and the trustees of assets will do their best to manage this part of the assets in order to gain benefits.


    "For example, the British premium products, dividends are divided into two parts, one is the redistribution of investment income, providing value preservation function; the other is the end bonus, because of the change in asset prices and smoothing processing, to provide customers with some of the profits of the insurance company in the stock market.

    This is actually an idea of the initial launch of dividend products, which is to prevent inflation through hedging, and to make insurance products a financial instrument with value preservation and value-added.


    No matter how the shape of the insurance product changes, one of them will not change. That is the planning requirement for the customer.

    Even the most primitive type of product that protects risks is also needed for customers to plan their own value and resist risks.


    "For insurance clients who have investment needs, they must understand that the money for insurance is for the purpose of life, not just for short-term gains from the stock market. They must not see that the capital market is booming. They will blindly surrender to the market. Once the stock market shocks, they will be withdrawn immediately. This practice is not only worthless, it is also a misunderstanding.

    The correct way to manage finances through insurance should be to plan the family financial plan around the family's future plan, how to buy a car, buy a house, and educate children, and then determine the premium rate and the time limit of payment according to the income level.


     
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