Fun Net Teng Peng: Brand Toy B2C Is Blue Ocean.

footwear

Reporter: why do you choose brand toys such a vertical e-commerce direction?

Teng Dapeng: we feel that we need to do something meaningful, not just to earn money.

After growing up in the network environment, 80 become parents gradually, and they will form new demand for online shopping toys.

We hope to provide them with a safe and secure place to buy toys on the Internet.

We made an investigation, and the profits of toys were very high.

But we are targeting brand toys, which will reduce profits.

For example, our cooperative brand HASBRO, if you look for a factory in Yiwu to do the price is very low, quality and profit are completely different, but still insist on making brand toys.

The main reason is to be responsible for users.

The main consumers of toys are parents, and parents want their children to use safe and healthy toys.

There is much more protection in making brand toys.

Reporter: do you mean that toys have some public welfare nature? But the price discount is not high.

Teng Dapeng: Yes.

Now it's still developing the brand stage.

For parents, the focus of toys is not on price, but on health and safety.

Our sources of goods come from manufacturers.

We get the dealer's price and minimize the cost of warehousing and pportation.

With the development of fun network, you may get cheaper goods, but the brand must be guaranteed first.

At present, some of the more popular products can be sold at a discount of half off, and other products have a discount of seven to twenty percent off. This is not easy for a start-up company with little capital.

Reporter: how can we guarantee the quality of toys?

Teng Dapeng: in fact, the difference between authentic products and imitation products in toys is very large, which can be discerned by the naked eye.

In order to ensure the supply of genuine products, our products are from manufacturers, and the direct authorization of brand toys.

We are contacting the China Toy Association recently, hoping that they can provide us with more secure channels.

We also intend to establish our own testing standards for toys, make public the composition and safety of products, and ensure that toys purchased online are not only brand protected but also quality guaranteed.

Let parents buy more reassurance.

It is also necessary to ensure the perfection of after sale service, the promise of the net, 100% genuine goods, 30 days' return and support open inspection.

We hope that consumers can see our sincerity and confidence in the products.

Reporter: in my opinion, toys are not a rigid demand, for example, parents only buy toys when children are young.

Users who have trained for a period of time will gradually lose.

This can only continue to promote the brand, so that more new parents to understand the fun nets, how to deal with this situation?

Teng Dapeng: This is a misunderstanding. Who says only children can play with toys? Now many toys are targeted at adults.

Such as intelligent toys.

Nowadays, many young people have the hobby of collecting dolls, Transformers, and they have high requirements for quality and brand. The fun net can always accompany these users to grow up to be parents, so that they can continue to buy toys for their children, and develop hobby toys.

The fun net will gradually become a B2C website with more toy categories. It is not only for children, but also for adults to enjoy toys in the fun net.

In addition, the fun network will also include some popular toys around the animation, hoping to get the copyright company's authorization.

As long as the quality control is effective, toys will form a strong word of mouth pmission force. The fun net is not worried about the promotion after the website starts.

Reporter: at present, the shoe selling shop that sells shoes is very popular. The first thing to do is to sell toys, and then to buy shoes.

Teng Dapeng: Bi Sheng is not making money when making toy music, but does not earn much.

We believe that brand toys are still a blank in the vertical e-commerce market. We can set up a standard to develop users' habit of buying reassuring toys online.

There is still a lot of market space. We need to stick to it.

Reporter: Bi Sheng once pointed out that selling toys and warehousing and logistics are very troublesome.

Irregular packaging of toys will occupy larger storage space.

Special materials are easy to bump into. How should we solve these drawbacks?

Teng Dapeng: as a matter of fact, the packaging and specifications of brand toys are very regular. The warehouse of interest network is provided by Zhuo Zhong publishing group, and there is not much pressure in storage.

Logistics, on the basis of product packaging will be packaged two times, we choose a reliable third party logistics, to ensure that the distribution process is also healthy and safe.

It also guarantees to users that if goods are damaged in the distribution process, they will be returned without mail.

As long as the quality of the goods is guaranteed, the users will be satisfied.

Reporter: what is the situation of the supply chain?

Teng Dapeng: the supply chain is mainly centered on the Zhejiang obligations of these toy manufacturers. Some manufacturers have encountered sales bottlenecks in traditional channels. They hope to open up the market in e-commerce. They will choose to open online stores and accept Internet agents. Most of them do not understand network marketing and e-commerce.

It can be said that the toy industry is not just like cosmetics, shoes and so on, and the combination of toys and e-commerce has just begun.

Reporter: e-commerce is a high cost venture project. Where did your investment come from?

Teng Dapeng: several founders of the fun net are former computer world employees, so they have accumulated some resources in publishing industry.

Our project is very compatible with the new project of Zhuo Zhong publishing group.

At present, the entertainment network is merged into the project Department of Zhuo Zhong publishing group. In the first year, it has millions of investment and is expected to invest three hundred million in three years.

Several founders are paid by the Zhuo Zhong publishing group, and will be divided after profits.

Reporter: this mode is very special. Most entrepreneurs do not want to be accepted.

Teng Dapeng: Yes.

It depends on what entrepreneurship is for, and some people are for making money. Of course, it is not suitable for being incorporated, but some people just want to do something to see if their ideas can be realized.

I think we belong to the latter. Several founders hope to achieve their ideal in a stable environment. When they talk about investment, they are also more successful. Such a choice is the safest.

We need not worry about team management, office space and warehousing. These outstanding people can help us. We can put more energy into website business.

Take warehousing, e-commerce warehousing costs are very high, the storage of fun network can be merged with Zhuo Chung publishing group, the cost is reduced a lot, which is also advantageous in terms of price.