Consumer Spending On Cosmetics And Clothing In India Has Risen Sharply
According to India
Ministry of Commerce
One completed by the Federation of industrial associations (ASSOCHAM).
investigation
About 75% of teenagers are monthly.
Cosmetics
The expenditure is about 3000-4000 rupees, compared with the average expenditure of less than 1000 rupees in 2000, because their consciousness is growing day by day, and enterprises are aiming at high pursuit.
Sale
Propaganda activities are becoming more and more powerful.
On average, most respondents felt that they spent less than 1000 rupees on cosmetics in 2000, and cosmetics now start to exceed 4000 rupees, mainly due to the large number of electronic and print advertisements.
Consumer
Impact.
The survey also found interesting facts that the survey highlights that men are also keen on cosmetics. Compared with women, their monthly expenditure increased by about 40-50% during this period.
According to the survey, male consumers buy more than 800-1500 rupees cosmetics per month than female consumers, because men have hair care, deodorants, razors and razor blades.
According to the survey, 80% of male consumers generally prefer to purchase and select individual brands, and quality inspection is the main factor that affects male consumers' purchase decisions.
According to observation, the survey found that female consumers like to buy individual cosmetics.
75% of female consumers prefer convenience stores.
Purchase
Cosmetics, clothing, not single stores.
Quality is the most concern of female consumers.
The report also mentions that 1/4 of housewives and administrative personnel are cosmetics per month.
clothing
Expenditure exceeds 2500-3500 rupees.
32% student respondents spend 800-1200 rupees a month.
About 35% of teachers, 1/4 of businessmen and 23% of government staff spend 2500-3000 rupees a month.
Gender analysis shows that boys' consciousness level is far higher than girls'.
In other words, boys seem to catch up with market trends more than girls.
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