Upgrading Footwear Designer Status Is Not Achieved Overnight.

Inability to imitate

Interview with Professor Beijing Leather Industry School

Reporter: what is the current qualification evaluation system for footwear designers in China?

In 100 cases: in a long period of time, the evaluation of footwear designers' professional titles in China's footwear industry appeared to be "suspended", and the ranking criteria for footwear technicians formulated in 1970s were "sealed up".

To a certain extent, it hinders the training of footwear designers, and directly affects the survival and development of shoemaking enterprises.

Now, it is very meaningful for designers to reassess their professional qualifications, which can meet people's needs in this area, and also hope to promote the formation and development of domestic footwear designers.

With the formation of the market economy and the arrival of the buyer's market, China has joined the WTO and accelerated the pace with the international convergence, especially the famous brands of foreign shoemaking countries. When people realized the gold content of brands and famous brands, they began to realize the weight of designers.

But in many enterprises, designers are facing great pressure of growing up.

On the one hand, they have to complete the task of designing and developing new tasks issued by their executives, on the one hand, they are also suffering from the lack of time to continue charging and replenish knowledge and nutrients.

They can only find the materials for design and development in the market information from foreign shoe print pictorial and indirect channels, and think with peers on a knowledge plane and information plane.

In this way, they often fall into the strange circle of imitation and imitation.

Reporter: what role should designers play for enterprises?

In every case: careful training of footwear designers is necessary for China's footwear industry to be implemented from big to strong, and is also an important task for the survival and development of enterprises.

Shoemaking enterprises should play a very important role in training designers.

At the same time, designers should actively play their active role in the conditions and environment provided by enterprises, study hard, renew their ideas, enrich themselves and enhance their competitiveness.

To be specific, we should enhance our sense of responsibility and cultivate our good professional ethics.

And accurately grasp

In concept, the blind follower design for the creative design and the bottom of the work.

We believe that enterprises should have unique competitiveness. This uniqueness means that they can not be imitated and difficult to be replaced.

Specific products and technology, if it is easy to imitate and replace, means that this competitiveness is very weak, also means that you lack the advantage.

We recall the style changes in the market in recent years. It is easy to see that the imitative traces are very deep.

The alternation of various fashions is largely due to the proximity of brands.

Imitation of others is a lack of competitiveness. Imitation by others is also a sign of less competitiveness.

One of the core competitiveness of enterprises is not easy to be imitated.

Footwear enterprises only have their own design and development capabilities and form their own expertise, so that their competitors can hardly imitate and surpass, so as to maintain their competitive edge for a long time.

Even in the low tide, once the environment has been affected by the great environment, once the environment and opportunity have been revival, we can quickly make a comeback with the inherent competitive advantage.

For example, Italy, the leather shoe Kingdom, experienced a cyclical crisis from 1997 to 1999 due to the intense competition in the international footwear industry, and leather shoes production fell by 15%.

After several years of adjustment, the crisis began in 2000.

Why can the leather shoes industry in Italy get out of the crisis in a relatively short period of time? Experts believe that the main reasons are: first, the core competitiveness of long-term accumulation and continuous development plays an irreplaceable role; secondly, Italy shoemaker recognizes that relying solely on "Italy manufacturing" can no longer guarantee its success, and therefore attaches great importance to improving product design and improving product quality. Once again, in order to cope with competition, efforts should be made to expand the scale and strength of enterprises and continuously increase investment in technology research and communication and liaison.

In addition, a large number of worthy footwear designers remain in the same way, and continue to develop new models with their own competitiveness that others do not easily imitate.

Reporter: how should footwear designers improve their level and win the trust of enterprises?

In every case, leather shoes are products that beautify people's lives and are the combination of art and technology.

In addition to meeting the needs of the protection of human feet, people's demands for it are more aesthetical and demanding.

So footwear designers should focus more on how to express beauty and create beauty.

Beauty is a feeling.

The artistic and aesthetic feeling of leather shoes is verified by feeling.

As a designer, we should cultivate our good artistic accomplishment, enhance artistic appreciation and practice.

Feeling.

A designer should be a conscientious person, sensitive to all kinds of things in society, and be good at discovering various themes.

You can't hear two things out of the window, just do your own shoes.

We must try to collect information from all angles, and observe life with our ears and eyes.

Because in the commonplace and habitual life, the original material of design theme is hidden.

We should be good at finding out the themes that are consistent with our own ideas and interests from inexhaustible and endless daily life.

Designers should have rich creativity and strong personality.

On the brand you are responsible for, you can make full use of the collected and processed information, make personalized design and creation, and put the ingenious conception and keen sense of design in the shoes.

In fact, no imitation, focusing on personality creation, shoes should be rich and colorful.

Designers should deepen their understanding and grasp of their own brand concept.

Brand is the main added value of goods, and it is the image of an enterprise.

We should give the brand more connotation and re create the brand concept by strengthening the sense of atmosphere.

The sense of atmosphere refers to the feeling of a particular atmosphere or sentiment on a particular occasion.

The first question in the design of the designer is "who is designed for it". Now it should be concretely plated as "the life style of the design object".

The style I design is suitable for consumers in what circumstances, circumstances and atmosphere to wear. The focus of thinking should be placed in a specific atmosphere, organically integrated with the surrounding objects and phenomena, such as photography, vision, middle scenery and close-up.

In the atmosphere to find the feeling, in the sense of constantly changing the props to the virtual characters, and then change the feeling into specific design objects.

In a word,

The title is not acquired in two days, but is exchanged for strength.

To cultivate footwear designers, we must start from the external environment and start from the designers themselves.

Similarly, the core competitiveness of enterprises must undergo a lot of hard work and accumulate over time to form.

We firmly believe that the Chinese footwear industry strives hard and will make great efforts to become a powerful country from a big country, and will surely dominate the world's shoe making trend.