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Footwear Enterprises 2011&Nbsp; Q3Q4 Futures Orders Will Be Staged.

2011/3/21 11:43:00 213

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In from March 14th to 19th, Kang Tai Sports 2011Q3Q4 futures order meeting will be held as scheduled. Distributor A total of more than 800 store owners gathered at the Xiamen International Convention and Exhibition Center to complete the autumn and winter products this year. Order goods Task. Reporters were invited to witness this moment.

Chen Mingjiang, chairman of Kang Tai sports, delivered a speech at the meeting.

Mode to force order meeting and marketing conference separation

According to Chen Mingyue, vice chairman of Kang Tai Company, since the 2011 spring and summer ordering will begin, changing the old order form, that is, the order will be separated from the two marketing conference, and the two place, time and content will also be different. Specifically, the order is to make full use of the limited time, the relevant departments of the focused companies, such as manpower, material resources, energy and so on, to cooperate with the distributors and dealers. At the same time, agents gather the strength of dealers and experienced store managers in their respective areas, making the goods ordered more precise and scientific. In order to better solve the problems of retail terminal operation, the second course of "one day" the "comfort retailer College" also started at the same time, thus laying the foundation for improving the sales force of the retail terminal. At the same time, in order to order more efficiently and efficiently, the "handheld wireless ordering system" also moved to the scene. Marketing meetings are also different in location and time and order. The time is generally chosen at the end of the year, and all the famous tourist scenic spots in the country are chosen as the alternative locations. During the meeting, a certain amount of time was arranged to play, and the lecturer of the national strategy was invited to lecture. Most of the time, with a happy mood, "brainstorming" is carried out. The company's top managers and agents discuss and plan the future development of Kang Tai. At the same time, different awards are given to the outstanding personnel in their respective posts. According to Chen Dong, this change is to learn and learn from the successful experience of other excellent companies, this mode of change is to better adapt to changes in the industry, the head office can go to a better, faster and healthier track {page_break}

The training site will be held.

Products to force products breakdown of cargo schedule

In order to better display the products, the exhibition hall of more than 6000 square meters is fully utilized. The exhibition hall is divided into three parts: shoes, clothing and accessories. The autumn shoes and clothing are divided into two parts: early autumn and late autumn. Winter is divided into two parts: winter A., winter B. According to the manager of Ruri, the product is the basis of everything, so it changed the original pattern of the autumn and winter, the original two inventory is divided into the present four inventory. In addition, we should strengthen the product research and development strength, develop different products according to the climate and consumption characteristics in the north and south, so that the regional agents can better order goods. Different times, different regions have different products to sell, products are more abundant, and sales power will naturally come up. This improvement is still in progress, making the order more scientific and reasonable. It is understood that since 2008, the company has sponsored volleyball and table tennis related high-end sports events, greatly increasing brand exposure. To this end, this has increased the volleyball and table tennis related equipment product research and development, while shops with "smash, is the kill" as the theme of POP, truly achieved brand promotion and terminal sales organic combination. {page_break}

Dealers carefully select new products at the scene.

Policies to support key customers.

It is understood that "closely following the pace of industry development, strengthening healthy and healthy development" has become the strategic guiding ideology for the development of Kang Tai brand for many years. In recent years, the company has strengthened its internal organizational structure, especially in building the model market. The company has been trying boldly, and has successfully established a number of core markets with excellent sales performance, thus promoting the overall development of the brand and forming a good reputation in the industry. At present, the company is also discussing with some customers the way of cooperation such as joint venture, and the key customer support policies will also be introduced.

With the increasingly fierce competition in the industry, Kang Tao people are standing at a new starting point with enthusiasm. They are ready to meet challenges and create brilliance with more scientific management, more comprehensive services, more high-end publicity and healthier mentality. Changes are taking place.